MRA Project

Automobile Parts Company

Rajendra Ladda
PGDSBA
Tableau Link:
https://public.tableau.com/app/profile/rajendra.ladda/viz/MRAProjectGroceryStoreRajendraLadda/GroceryStoresMRAProjectR
ajendraLadda?publish=yes
Agenda

 Executive Summary
 Problem Statement
 Data Analysis Methodology
 Key Findings
 Customer Insights
 Marketing Strategy Recommendations
 Conclusion
Executive Summary

 There are totally 20642 rows and 3 columns of the data

 There are 1139 unique transactions
 There are 37 unique products
 The data spans from January 2018 to February 2020 (26 months) out of which oct
to dec data is missing in both the years.
 There are 533 unique transactions in 2018 (59 per month), 507 in 2019 (56 per
month) and 99 in 2020 (50 per month), which shows a clear downtrend in number
of transactions
 The store needs to seriously introspect the reasons and come out with solutions as
how to increase sales in upcoming months.
Problem Statement

 A grocery store shared the transactional data. We have to

 Conduct a thorough analysis of Point of Sale (POS) data
 Identify the most commonly occurring sets of items in the customer orders
 Provide recommendations through which a grocery store can increase its
revenue by popular combo offers & discounts for customers.
EDA – Exploratory Data Analysis
 EDA - Products Sold (Highest and
Lowest Sold)
Quarter Top 1 Top 2 Top 3 Bottom 3 Bottom 2 Bottom 1
Q1 2018 Bagels Cheeses Poultry Dinner Laundry Milk
Rolls Detergent
Q2 2018 Cereals Beef Pasta Flour Pork Dishwashing
Liquid
Q3 2018 Mixes Ketchup Flour Bagels Paper Towels Sandwich
Loaves
Overall 2018 Cereals Poultry Mixes Pork Paper Towels Sandwich
Loaves
Q1 2019 Dishwashing Milk Cheeses Tortillas Pasta Flour
Liquid
Q2 2019 Toilet Paper Dishwashing Yogurt Shampoo Hand soap Mixes
Liquid

Q3 2019 Lunch Meat Individual Meals Sugar Flour Toilet Paper Ketchup
Overall 2019 Poultry Waffles Dishwashing Mixes Flour Hand soap
Liquid
Q1 2020 Poultry Dinner Rolls Pork Hand Fruits Sugar
Soap
Overall Data Poultry Ice Cream Cereals Flour Sandwich Hand Soap
Period Loaves
Trend
Yearly Sales Transactions
Product wise Sales Transactions
Knime Work Flow
Knime Grouped Data with Product List

First Last
Rows Rows
Conclusion

 There is no specific product which is selling more or less in a particular

period
 Top selling product in this period can be bottom selling product in next
period
 There is a clear down trend in sales
 Because of absence of monetary data and customer identification it is not
possible to conduct RFM analysis on this data