JM's Hot Bread

Business Plan

Prepared by:Jomari T.
Miñoza BSBA-HRDM-3

INTRODUCTION

JM’s Hot Bread will sell its products to new and repeat customers from its storefront in the
Aurora Bus Terminal located between ZYGFRYD’s Pharmacy and Lilang’s Carenderia. A large
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tasteful, storefront sign will catch the attention of passing motorists and passengers. The smell of
bread as it comes from the oven will bring customers in from the parking lot and while waiting
the bus. JM’s Hot Bread will offer a sample of fresh baked bread to anyone who comes into the
store. JM’s Hot Bread a products will be truly unique in the marketplace. The look, feel and taste
of hot breads when compared with the other competitors, will assume their quality and value.
Many of the products, such as hot ube pandesal, tuna bread, and different flavors will not be
available anywhere else.

II- PROJECT SUMMARY

A. Name of the firm : JM’s Hot Bread

B. Business Location : Poblacion,Aurora, Zamboanga del Sur
C. Brief Description of the Business: This Business will be engaged into selling
Breads, in the Municipality to satisfy the customer’s needs and demands.
D. Business Proponent :. Jomari T. Miñoza

III- MARKETING STUDIES

A. Target Market
The target markets are all the people around Aurora including students and children. To
those who like far from the town we will provide them through delivery. We will accept order
for our customers through social media page and contact number.
Printed advertisements which will run opening week, will highlight bread as on everyday
product we will also make customized packing special packaging using disposable paper bag and
boxes labels own brand name, store, contact number and location. We will also give discounts to
those who will stick purchasing our product. Due to its uniqueness and convenient location, JM’s
Hot Bread will become a destination for food lovers.
B. Demand
The study shows that there is a great demand of Bread in the increasing
population of entire Municipality of Aurora.
Demand for the last Three Years of Operation.

Year
Bread
2018 10,800
2019 9,000
2020 7,200
Note: In year 2018 we sold 10,800 pcs it decrease 16.66% by year 2019 and continued decreased
another 20% by year 2020 because of the pandemic.
PROJECTED DEMAND FOR THE NEXT THREE YEARS

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Year Bread
2021 10,080
2022 14,400
2023 15,200
Note: In year 2018 we sold 10,800 pcs it decrease 16.66% by year 2019 and continued decreased
another 20% by year 2020 because of the pandemic.
C. Supply
Competitors:

 Shandy’s
 Patty’s
 N&N
SUPPLY LAST THREE YEARS

Bread 2018 2019 2020

Shandy’s 36,000 32,400 30,600
Patty\s 36,000 32,400 30,600
N&N 36,000 32,400 30,600

PROJECT SUPPLY FOR THE NEXT THREE YEARS

Bread

Projected
Year N&N Patty’s Shandy’s DMJ’s
Supply Total
2021 33,120 33,120 33,120 33,120 123,480
2022 34,560 34,560 34,560 34,560 135,240
2023 37,800 34,800 37,800 37,800 151,200

A. Demand and Supply Analysis

Bread

Percentage
Demand &
Year Supply Demand Shared of
Supply Gap
Unfilled
2021 33,120 10,080 23,040 10%
2022 34,560 14,400 20,160 10%
2023 37,800 16,200 21,600 10%

D. SWOT Analysis

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 This is summary of the business’s most important strengths, weaknesses, opportunities
and threats.

Strengths
 Excellent quality product.
“Which means that” Adds to reputation
 Good management skills.
“Which means that” Well run business
 Good ability to extract information.
“Which means that” Can control the business
Weaknesses
 New player.
“Which means that” Credibility problem may affect initial sales
 Lack of system.
“Which means that” The company needs to develop systemized operational &
sales techniques or sacrifice profits.

Opportunities
 Add-on products such as **
“Which means that” A potentially enormous market for JM’s Hot Bread to tap
into.
 Growing market segments.
“Which means that” JM’s Hot Bread should target these segments.

Threats
 Increasing supplier prices.
“Which means that” Resulting in reduced profitability.
 Declining size of the segment.
“Which means that” Need to focus on growing segments to spread the
company’s portfolio.

IV – PRODUCTION
A. Product Specification
This business offers the hot bread are staple food prepared by baking a dough of flour and
water. It is a popular around the world, and is the one of the world’s oldest food. Bread may be
served in different forms at any meal if the day, eaten as a snack and even as an ingredient in
others culinary preparations l. As a basic food worldwide, bread has come to take on significance
beyond mere nutrition. Bread is said to be a good source of B vitamins and proteins, the third
biggest contributor on our daily diet. Protein is essential for growth, development and repair of
the body.

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 Bread production involves a series of unit operations comprising dough mixing, molding,
dividing and panning, proving, baking, cooling and wrapping. Measurements of final product
quality are made typically after baking and few measurements are made at intermediate stages of
processing. The company will also explore the possibility of making takeout and delivering
wholesale bread and baked goods to the residents of Aurora and the travelers.
The starting capital amount of P25,000. The proponents will seek a loan amounting to
P10,000 from land bank Aurora branch.
The proponents will sell the following:

TYPES OF BREAD PRICE

Hot Ube Pandesal P 3.00 each
Tuna Bread P 5.00 each

B. Production Process
Mixing of ingredients except flow in required proportion in paste form

Preparation of dough b mixing with flow

Frying

Cooling & Packing

Hot Ube Pandesal

Ingredients Price
Flour 1 kl P 76.00
Ube ¼ kl 30.00
Sugar 3 cups 27.00
Milk (Condense) 3½ cups 75.00
Yeast 8 teaspoon 10.00
Egg 5 pcs 30.00
Salt 3 teaspoon 5.00
Bread Crumbs 1¼ cup 127.00
Total P 380.00

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Tuna Bread

Ingredients Price
Flour 1 kl P 76.00
Sugar 3 cups 27.00
Milk (Condense) 3½ cups 75.00
Yeast 8 teaspoon 10.00
Egg 5 pcs 30.00
Salt 3 teaspoon 5.00
Bread Crumbs 1¼ cup 127.00
Tuna (155g) 3 cans 480.00
Total P 830.00

C. Machinery and Equipment

1. Baking Equipment
• Commercial mixer
•Heavy-duty food processor/chopper
•A turnover machine
•Slicers
•Oven
•A variety of pans
•Cake décor accessories

2. Storage Equipment and Supplies

•Shelving
•Refrigerator and a freezer
•Pans & storage utensils
•Food bags
3. Display & Packaging
•Display cases
•Good quality packaging
4. Physical supplies
•Aprons
•Hairnets
•Hats

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D. Description/Layout
The proposed business plan is located at Poblacion, Aurora Zamboanga del Sur. As to its
location promoting the business introduces your baked goods to potential clients.

Public Market
Dongallo
Lilang’s JM’s Hot ZYGFRYD’s
Groceries Groceries pawnshop
Carenderia Bread Pharmacy
& jewelry

Aurora
Bus
Terminal
Vigetable
&
Dry goods
Section