Today’s Class:

Intro to
Research Plan

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 What is unclear about this so-called “Disaster Recovery Plan”?

1 What type of disaster? Flood? Oil Crisis?

2 What type of recovery plan are we talking about?

3 What should I do? 🤨

4 For how long does this plan occur?

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 A set of measurable plan that
In your consists of:
opinion, ● Background
what is a ● Set of Objectives
Research ● Methodology & Sample Size
Plan? 🤔 ● Key Questions or Key
Be confident to speak your mind! :)
Information Areas
● Timeline
Prepared by Zevania Tahapary for UXR Class - Jobhun Academy
 Ensure that we are on
the same page with
our Stakeholders 󰠗
By having a detailed research plan, we
ensure that the scopes, methodology, and
timeline that we have for this research are
already agreed with our stakeholders.
This is to minimize unnecessary
misunderstanding in the future.
Prepared by Zevania Tahapary for UXR Class - Jobhun Academy
For transparency
and efficiency of
research projects 👀
Often times, as a UX Researcher, we
have to conduct several projects
simultaneously. Thus, having a clear
research plan will help us to manage
multiple projects in accordance with
the agreed timeline.
 How to create a Research Plan?

Understand the Develop the Select the Request for Data Come up &
Background and Research most suitable Support to help propose the
Objectives Hypotheses Methodology & determine Sample Research
Sample Size Criteria Timeline

Prepared by Zevania Tahapary for UXR Class - Jobhun Academy

 From your POV, what is the key takeaway from this?

When accepting any research request, ✨ focus more on the expected impacts
✨

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 BACKGROUND + PROBLEM STATEMENTS

Why are we doing this research? What are the problems that our stakeholders
encounter from their product or process?
Is the current data not sufficient enough?

What would be the impact if we do not Is there any supporting data that could help us
conduct the research? understand the problems better?

HYPOTHESES OBJECTIVES

What are the assumptions that may answer What are the problems that need to be answered in
the problem statements? this research?

What would be the best methodology & sample criteria to

Are these assumptions already answered answer these objectives?
from the current performance based on the
existing data?
What are the scopes and limitations of this research?

Prepared by Zevania Tahapary for UXR Class - Jobhun Academy

 Funnel of Objective in UXR

Second, Third, deep Fourth, Fifth, Lastly,

First, start
continue with dive assess determine obtain their
with their
their on their their their Expectations
Awareness
Perception Motivation Experience Satisfaction

Prepared by Zevania Tahapary for UXR Class - Jobhun Academy

 Speed Quiz: What would be the Background and Objective from this case?

CASE 1:
One of the longest-running transportation companies in
Indonesia, Blue Bird, have launched its App newest version (My
BlueBird) for the past 4 months.

Thus, the Product Team would like to understand the users'

acceptance and experience towards the whole transaction
journey done on the App (from registration until
booked/finished), as it would help them to iterate and better
improve the process.

Other than the objective mentioned above, if you are a UXR,

what are the other objectives that you feel are also
important to be dig further in this research?

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 Speed Quiz: What would be your Hypotheses from this case?

CASE 2:
One of the emerging B2C Startup, called Segari, encountered a quite significant
loss of potential customers in their App. Meaning, the customers have added
their groceries to cart, but then decided to churn when ask to finish their
transaction.

👈 Based on this page alone, what would be the hypotheses on the churn
reasons?

Hypotheses:
1. Limited payment method -> No Credit Card options
and no Virtual Accounts options from other Bank.
2. No Voucher & Promos
3. Eligible vouchers/promos are not auto-applied

etc…

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 Do's & Don'ts during the Initial Stage

�� DO'S DON'TS ��
Ask your stakeholders when you are doubtful of Assume you know things. Remember, assume =
their research request you make an ass out of you & me

Experience the flow and be as detailed as possible Detailing just takes too much effort and time, just
when describing the background, problem let the stakeholders ✨ read your mind ✨
statements, hypotheses, and objectives.

Check previous research result Immediately conduct any research request

Check the supporting data to fully grasp the context No need for data support, let's just ask the users
and sample criteria straight away

Prepared by Zevania Tahapary for UXR Class - Jobhun Academy

 Up until this
point, any
questions?

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 Before we move on to the case studies,
let’s see how well you understand the material 😊
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 CLASS ACTIVITY: CASE STUDY

Case B: Product Review ✨

Case A: Drop Rate 📉
Above other metrics,
Product Review plays a
Drop rate increases quite significantly from Payment pivotal role in ensuring
to Checkout funnel, especially for Smartphone sellers' quality. However, we
category from April - June 2022 period. see the tendency for
buyers to not provide any
This means that users have added their chosen reviews for their purchased
Smartphone to cart, selected the delivery services and products.
payment method, but decided to drop their order.
The design team would like
to know whether the UI
Although they already have the internal data, the
affects this behavior to
product team is curious to know the perspective from
happen or not.
users, thus asks for support from the Research Team.
Based on the above case
Based on the above case study, please come up with study, please come up with
Background, Hypotheses, Objectives, along with Background, Hypotheses,
Scopes and Limitations for this research. Objectives, along with
Scopes and Limitations.
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 Thank you and see you next week! 👋

Prepared by Zevania Tahapary for UXR Class - Jobhun Academy