Neal’s

 TikTok  Creative  Generation  

System  
Yo!  To  everyone  reading  this,  I  APPRECIATE  your  work  ethic,desire  to  learn,  and  
desire  to  grow  your  business.    
 
This  is  the  formula  that  I’ve  used  to  hit  up  to  $220,000  in  March  2022,  with  about  
$85,000  in  gross  profit  on  that.  [about  50%  of  that  was  Tiktok]  
 
A  few  principles  to  take  note  of:  
• Marketing  is  both  an  art,  and  a  science.    
o Even  if  I  give  you  a  creative  generation  formula,  if  your  product  is  
subpar,  your  language  doesn’t  resonate  with  the  market,  your  camera  
quality  is  bad,  or  there  is  just  an  overall  energy  of  mediocrity,  your  
creative  simply  won’t  convert.    
• Sometimes  creative  that  you  think  will  work…  just  don’t  
• Sometimes  creative  that  you  think  won’t  work…  end  up  working  
• That’s  why,  you  need  to  TEST  TEST  TEST  TEST  TEST.    
o I  test  at  least  3  –  5  new  creative  per  day.    
• Look  at  creative  generation  more  as  creative  expression,  and  less  as  
something  you  need  to  rush  together  to  make  a  bunch  of  money.  
o At  the  end  of  the  day,  5  sloppily  created  creatives  will  cost  you  a  
bunch  of  money  because  they  WON’T  convert  
o 1  Amazing  creative  will  make  you  a  bunch  of  profits  because  your  CPA  
will  be  low  
 

Types  of  Creatives    

 
I  use  four  different  types  of  creative.  I  will  give  an  overview/description  and  provide  
an  example  of  each  one  here.    
 
Make  sure  to  always  use/have  
 
• Trending  Song  
• Good  quality  camera  [most  modern  phones  have  this]  
• If  using  text  in  the  ad  which  I  suggest,  TikTok  Native  
• A  PUNCHY  Intro  
• If  using  a  voiceover,  the  creepy  TikTok  girl  works  amazingly  
 
4  Types  of  Content  I  use    
 
1. User  Generated  Content  Alone  
 
This  is  very  simply  a  testimonial  video.  Often  times,  keeping  a  value  proposition  on  
the  screen  the  whole  time  works  very  well.  Here  is  an  example  that  crushed  it  for  
me:    
 
https://drive.google.com/file/d/1uCCoKmDx5eWU17XpDqFXj2yYXmnzBlgb/view?
usp=sharing  
 
 
2. Value  Proposition  |  UGC  |  CTA  
 
This  is  where  you  say  what  the  product  does,  then  you  add  a  testimonial,  then  you  
add  a  CTA  at  the  end.    
 
Here  is  an  example:  https://drive.google.com/file/d/1ZwEh0-­‐
vTfmut7IvmY2KstTIn7DZ3K86A/view  
 
Side  note:  That’s  my  little  tiger  Leo.  Notice  the  creativity  and  realization  of  something  
eye-­‐catching.    
 
3. Value  Proposition  |  Montage  |  CTA  
 
This  is  the  same  as  number  2,  but  with  a  montage.  Here’s  an  example:    
 
https://drive.google.com/drive/folders/1O3jzYPhnYQZzQpZxErOWOKFvbvH9Yv7
U  
 
 
4. Montage  Only  
 
https://drive.google.com/file/d/1vverl2IizjhVmvy9mm1ib3xN3v3uKWJA/view?us
p=sharing  
 
 
 
   
Tracking  your  Videos  
 
Here  is  a  tracker  you  can  download  to  stay  organized.    
 
https://docs.google.com/spreadsheets/d/1dY4jJFzYR53WGhnOrG9LZ1pqBJ5T2P-­‐
34xqN-­‐dnLuvI/edit#gid=0