Group 6 Business Plan Totc

Republic of the Philippines
EULOGIO “AMANG” RODRIGUEZ

INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration
In Partial Fulfillment of the Requirements in Franchising

As Project of Human Resources Management III - C
Business Plan of
Carrot-Mango Coconut Salad
Carrot-Banana Coconut Salad
Carrot-Avocado Coconut Salad
Carrot-Watermelon-Apple Coconut Salad
TASTE OF THERAPY
Submitted By:
Deanne Jane A. Almario
Jennifer Gaile T. Javier
Den Mark P. Nacorda
Khyla R. Lira
Submitted To:
Dr. Ramon G. David
Subject Professor
July 2023
BUSINESS PLAN|Franchising 1
TABLE OF CONTENTS
Page
Title Page . . . . . . . . . . . . . . . . . . . . . . 1
Table of Contents . . . . . . . . . . . . . . . . . .2-3
Executive Summary. . . . . . . . . . . . . . . . . . 4-6
Introduction . . . . . . . . . . . . . . . . .4-5
Nature & Scope . . . . . . . . . . . . . . . . . 5
Background & History . . . . . . . . . . . . . . 6
Products & Services . . . . . . . . . . . . . . . . 7-14
Market Analysis . . . . . . . . . . . . . . . . . .15-16
SWOT Analysis . . . . . . . . . . . . . . . . . 15
Target Market . . . . . . . . . . . . . . . . . 16
Strategy & Implementation . . . . . . . . . . . . .16-18
Preface . . . . . . . . . . . . . . . . . . 16-17
Personal Selling . . . . . . . . . . . . . . . .17
Digital Marketing . . . . . . . . . . . . . .17-18
Print Advertisement . . . . . . . . . . . . . . 18
Company & Management. . . . . . . . . . . . . . . .19-24
Financial Statement . . . . . . . . . . . . . . . .25-31
Appendices . . . . . . . . . . . . . . . . . .32-33
References . . . . . . . . . . . . . . . . . .34-35
Curriculum Vitae . . . . . . . . . . . . . . .36-39
EXECUTIVE SUMMARY
Introduction
In the present time, ailments and acute diseases are
emerging and are almost impossible to prevent for children
and adults. The same goes for the continuous increase in
the number of Filipinos who develop diabetes and other non-
communicable diseases. This is due to the addictive
artificial sweeteners or solely too much sugar present in
certain foods, as well as too many carbohydrates, which are
undoubtedly hard to cut back on, to serve and eat as Asians.
This served as a foundation for creating a product that
everybody can enjoy without worrying about their health,
but only in moderation.
One of the most important aspects of staying healthy
is eating good food. People should be mindful of what to
eat; as the saying goes "We are what we eat", and the food
we eat will soon have an impact on our bodies either way of
two as we get older. Discipline can be applied by
restricting oneself from consuming unhealthy foods
containing high sodium content, preservatives, and

monosodium glutamate. Just as important as being careful
when walking in the pedestrian lane in between large and
rapid vehicles before passing is scanning the food before
ingesting, a simple act that can lead to big results, which
we ever needed and wanted.
Considering all this, establishing a health-conscious
food business is convenient for people's needs henceforth.
Through dedication to helping others, many things can be
changed and improved, and this is one of the goals of the
business that we want people to enjoy. Our organization
does not wish to utilize unhealthy products; hence, all of
them are natural and healthy for everyone.
Nature & Scope
Many businesses are established everywhere, yet not
all of them have the heart to offer what is best for
customers. Taste of Therapy business focuses on serving
healthy and local cuisine to customers. The company is a
food business that can be enjoyed by children and adults
since it is made from selected natural ingredients. The
focal point of this business is to serve delectable food
that will not compromise the customer's state of health.
Discovering this dessert dish has been well thought out and
dedicated to making it successful and of great quality for
everyone.
Background & History
As people's desires continue to grow, whether for food
or other things, society seeks delectable yet healthy
cuisine. The company opted to push this product through in
order to meet the many health-related expectations of the
people in society. Vegetables like carrots blend with
coconut as a base and mango, avocado, banana as additive
flavors. We came up with this idea to create a signature
dish that our country is most abundant in, coconut, and so
to make the whole dessert dish health-conscious, and
natural. Taste of Therapy began its business aspiring to
encourage people to eat the right food as it will result in
many benefits, not only physically but also to our mental
and emotional state.
PRODUCTS & SERVICES
Brief description
Taste of Therapy dessert dishes are inspired by a food
product made by one of our members in his former school
that has a theme to follow which is to use vegetables,
specifically carrots, as dessert. Our company expanded the
idea of using the best and only natural ingredients to
offer a good product we will serve to everyone, at the same
time, not compromising their health state and concerns.
Raw Ingredients Benefits
Carrots contain many nutrients,

including beta carotene and
Carrots antioxidants, that may support your
overall health as part of a
nutrient-rich diet.
Coconut milk can provide essential

vitamins and nutrients, including
Coconut Milk vitamin C and iron. It may also
contains a lot of calories and
saturated fats.
Mangoes are sweet, creamy fruits

that have a range of possible health
benefits. The nutrients they contain
Mango
may help boost eye, skin, and hair
health and prevent cancer and heart
disease.
Bananas are a good source of several

vitamins and minerals, especially
Banana
potassium, vitamin B6, and vitamin
C.
Avocados contain a wide range of

nutrients and may have various
health benefits. These include
Avocado improving digestion, lowering the
risk of depression, preventing bone
loss, supporting heart health,
protecting against cancer, and more.
Watermelon consists mostly of water

(91%) and carbs (7.5%). It provides
Watermelon
almost no protein or fat and is very
low in calories.
Apples are rich in fiber, vitamins,

and minerals, all of which benefit
human health. They also provide an
Apple
array of antioxidants. These
substances help neutralize free
radicals.
Cheese is a nutrient-dense dairy

Cheese food, providing protein, fats, and
minerals.
Sugars are carbohydrates. Like all

Sugar carbohydrates, they provide a source
of energy in our diet.
Honey is an organic, natural sugar

alternative with no additives that
is easy on the stomach, adapts to
all cooking processes, and has an
indefinite shelf-life. It is made by
(Honey)
bees and stored in wax structures
called honeycombs. Honey is used as
a sweetening agent in a wide variety
of foods including baked goods,
marinades, beverages, and more.
Ingredients, Utensils, and Procedures
Carrot-Mango Coconut Salad
Ingredients:
Condensed Coconut Cream
Carrots
Cheese
Mango
Utensils:
Mixing bowl
Fork/Potato masher
Chopping board
Knife
Whisk/Milk frother
Directions:
1. Blend/mash half of the mango until smooth. Set aside
half of the mango.
2. Mix the mango puree with the condensed coconut cream.
3. Grate the carrots and cut the cheese into cubes.
4. Put the grated carrots and cheese cubes on top of the
mixed mango puree and condensed coconut cream. Add half of
the mango, sliced.
5. Refrigerate.
Carrot-Banana Coconut Salad
Ingredients:
Condensed Coconut Milk
Carrots
Cheese
Banana
Utensils:
Mixing bowl
Fork/Potato masher
Chopping board
Knife
Whisk/Milk frother
Directions:
1. Blend/mash 1 banana until smooth. Set aside the other
banana.
2. Mix the banana puree with the condensed coconut cream.
mixed banana puree and condensed coconut cream. Add the
other banana, sliced.
5. Refrigerate.
Carrot-Avocado Coconut Salad
Ingredients:
Carrots
Cheese
Avocado
Utensils:
Mixing bowl
Fork/Potato masher
Chopping board
Knife
Whisk/Milk frother
Directions:
1. Blend/mash half of the avocado until smooth. Set aside
half of the avocado.
2. Mix the avocado puree with the condensed coconut cream.
mixed avocado puree and condensed coconut cream. Add half
of the avocado, sliced.
5. Refrigerate.
Carrot-Watermelon-Apple Coconut Salad
Ingredients:
Carrots
Cheese
Watermelon
Utensils:
Mixing bowl
Fork/Potato masher
Chopping board
Knife
Whisk/Milk frother
Directions:
1. Blend/mash 1 sliced watermelon. Set aside the other
sliced watermelon. Dice the apple.
2. Mix the mashed watermelon and diced apple with the
condensed coconut cream.
mixed mashed watermelon, diced apple, and condensed coconut
cream. Add the other sliced watermelon and apple.
5. Refrigerate.
Sweetened Condensed Coconut Milk (Base)
Ingredients:
Coconut Milk
White sugar (or Honey, Stevia, Agave nectar, Maple
Syrup, Coconut sugar)
Utensils/Equipment:
Pan
Whisk/Spatula/Stirring spoon
Stove
Directions:
1. Pour the coconut milk into a small saucepan, and heat
over medium-high heat until boiling, about 5 minutes.
2. Add the white sugar (or other natural sweetener) and stir.
Bring the mixture to a simmer and reduce the heat to low.
Cook, stirring occasionally, until the mixture is thick
enough to coat a spoon, 30-45 minutes.
3. Let cool or refrigerate.
MARKET ANALYSIS
SWOT ANALYSIS
The SWOT analysis is a strategy used in strategic
planning and strategic management that helps a person or
organization determine the business’s Strengths, Weaknesses,
Opportunities, and Threats in relation to the planning of a
project or business competition.
STRENGTH WEAKNESS
 Affordable products with  Owners' minor experience
high quality. in handling a business.
 Quick and simple  Owners' different

preparation. priorities.
 Natural ingredients.  Lack of valuable business

partners that can help to
expand the business.
OPPORTUNITIES THREATS
 Social media as a medium  Overshadowed by a well-
of products' influence to founded competitor.
society.
 Struggling in looking for
 Innovative and unique investors due to the
products. store’s credibility and
because it's new in
 Products' ingredients are industry.
affordable in market and
rampant in the  Seasonal harvesting of
Philippines so it's easy products' some
to accumulate. ingredients that may
affect the constant flow
of business operations.
Target Market
Taste of Therapy's target market spans all ages,
implying that the store's clients are diverse, particularly
health-conscious individuals. Because the store is close to
main roads and a jeepney station, the owners
anticipate many people would visit and try the products. It
is also close to a local market, which provides an
excellent opportunity for gaining customers.
STRATEGY & IMPLEMENTATION
Preface
To implement the company’s operation, we highlight the
main product which is the carrot-mango coconut salad,
carrot-banana coconut salad, carrot-avocado coconut salad,
and carrot-watermelon-apple coconut salad. These are salads
that have carrots and coconut as its main ingredients. The
difference between the salads we offer in the usual
sweetened salads is that it is more health-friendly, as it
does not contain preservatives or artificial sweeteners.
Our product is as delicious compared to the common salads
but does not use unhealthy ingredients. It is comprised
with four flavors at present. It is considered as good
dessert, especially for the health-conscious people. It is
truly healthy because it contains fresh fruits and it does
not contain too much sugar to avoid diseases like diabetes.
In the long run, we will offer a discount on certain
products, but only seasonal. Mostly it will happen in
December.
So, as a stepping stone, we will initially make a
unique and creative advertisements of the products so that,
it will be recognized by the target customers. We will
observe the results in the initial plans and make a
necessary adjustment to fulfill the name of the business.
To promote the products, we will use the following
platforms such as:
Personal Selling
Personal selling is the face-to-face communication
with the potential buyer. In this strategy, Taste of
Therapy has a higher possibility of convincing the
customers because the management allows them to see the
product personally. The management may give them free taste
to give them ideas what it taste like so they can choose
what flavors they prefer.
Digital Marketing
Social media will be one of our main medium of
communication for consumers. Get instant news about the
latest and future products to be released, through our
official Facebook page, Instagram, Tiktok and Twitter
account. Moreover, this is where also they can see an
announcement if there is a price discount on certain
products. We also cater the online shoppers. They can
message us through the mentioned social media accounts.
Print Advertisement
To further introduce the product to the public, we
have flyers to be given. it contains all information that
the company has, its location, sales, contact no., and
customer service. Nevertheless, we will also provide
catalogue that has a list of products that we have or the
product that anticipated to produce.
COMPANY & MANAGEMENT
The Company
The company is named Taste of Therapy, which basically
stands for taste of healthiness the products our business
serves for the customers. Our company will have a
partnership with coconut farmers as the acting supplier of
coconut, so it will cost a fraction of what it would in
retail markets.
LOGO
Our logo represents the nutritious meals provided by
our company business. Simply put, we encourage and urge our
consumers to eat only the best and healthiest foods. With
the tagline "Always Choose Healthy," we make it clear to
our customers that eating the right choice of food is an
act of self-love.
TASTE OF THERAPY
Vision
"We will build an ensemble that embraces a new
perspective on health and happiness." In doing so, we will
create a one-of-a-kind idea for success in the realms of
food, nutrition, health, and happiness, one based on
compassion, understanding, and discernment.
Mission
To create a product that offers health-beneficial to
everyone at any age and can contribute to the growth and
accomplishment of the customers, the country, and the
company.
A. Organizational Chart
Khyla Lira
SECRETARY
Deanne Jane Almario Jennifer Gaile Javier

GENERAL MANAGER FINANCE MANAGER
Den Mark Nacorda

MARKETING MANAGER
B. Personnel Responsibilities and Functions
I. Ms. Deanne Jane Almario is the General Manager (GM) of
the company as she is accountable and is able to look
after and make decisions for the growth of the company as
well as oversee the regular activities of the business
segment, department, or the business standalone retail
outlet.
II. Ms. Khyla Lira as the acting Secretary or assistant.
She has the expertise to be the Secretary of CMCS, as she
takes responsibility for giving full capacity and support
in handling business with the General Manager and other
individuals by facilitating communications within an
office and dealing with public contacts in the
organization.
III. Ms. Jennifer Gaile Javier who is in charge of the
financial stability of the company. As the Finance
Manager (FM) or treasurer, she displays remarkable
performance in different transactions with the company.
IV. Mr. Den Mark Nacorda as the Marketing Manager who is
responsible for devising an overall plan to market firm
products and consenting to advertisements.
C. Company and remuneration policies
1. Spreading false rumors is prohibited.
2. The company is a smoke-free environment.
3. No loitering around the facilities.
4. Always be on time.
FINANCIAL STATEMENT
This contains the capital budget that manifests the
owner’s contribution. Financial Projections are also
included with the Balance Sheet, Income Statement and Cash
Flow.
Capital Budget
The company started a fund with each owner’s
contribution to build the business. The table below shows
the amount of their contribution.
OWNERS CONTRIBUTION
Deanne Jane A. Almario (GM) P125,000
Khyla R. Lira (SEC.) P125,000
Jennifer Gaile T. Javier (FM) P125,000
Den Mark P. Nacorda (MM) P125,000
Total Amount P500,000
The table above shows that Deanne Jane Almario
(General Manager), Khyla Lira (Secretary), Jennifer Gaile
Javier (Finance Manager), and Den Mark Nacorda (Marketing
Manager) have the same amount of contribution of
₱125,000.00 to create the store. The total amount of the
capital budget to start a business is PHP 500,000.
Financial Projection
SEC Registration P 1,500
Barangay Permit 500
Mayor's Business Permit 2,000
DTI Business Name Registration Certificate 2,000
Community Tax Certificate 1,300
BIR Certificate of Registration 500
Taxes and Licenses 5,442
Kitchen Equipment 12,000
Utensils 9,000
Rent 80,000
Salaries and Wages 60,000
SSS 3,600
PhilHealth 1,200
Production Cost 70,000
Sanitation and Cleaning Supplies 4,275
Utilities 80,000
Contingency 50,000
P 383,317
Taste of Therapy
Balance Sheet
For the Year Ended December 31, 2024
Assets
Current Assets
Cash P 500,000
Non-current Assets
Kitchen Equipment 12,000
Utensils 9,000
TOTAL NON-CURRENT ASSETS 21,000
TOTAL ASSETS 542,000
Owner's Equity
Taste of Therapy Capital P 500,000
TOTAL LIABILITIES & OWNER'S EQUITY 542,000
Taste of Therapy
Income Statement
Revenue P 2,112,010
Less: Cost of Good Sale 365,000
NET SALES P 1,747,010
Less: Expenses
Rent 80,000
Sanitation & Cleaning Supplies 4,275
Utilities 80,000
Salaries & Wages 60,000
Insurance 4,800
Taxes 5,442
NET INCOME P 1,512,493
Taste of Therapy
Statement of Cash Flows
Cash Flow From Operations
Net Sales 2,112,010
Less: Operation Activities
Cash Paid for:
Salaries And Wages -60,000
Income Taxes -23,450
Net Cash Flow From Operations 2,028,560
Investing Activities
Purchase of Equipment -21,000
NET CASH FLOW (Increase) 2,007,560
Payback Period
Cost of investment
Payback Period =
Annual net income after tax
= 500,000
2,088,560
= 0.23/3 months
= 0.05/1 year
Return of Investment
Annual net Income after taxes

Return of investment =
Total Investment
= 2,088,560
500,000
= 4.17/417%
APPENDICES
Picture 1
The picture above illustrates the raw ingredients used
in making the final output.
Picture 2
The picture above shows the carrot and coconut-based salad

final products with four different flavors.
CARROT-MANGO COCONUT SALAD CARROT-BANANA COCONUT SALAD

Picture 3 Picture 4
CARROT-AVOCADO COCONUT SALAD CARROT-WATERMELON-APPLE COCONUT SALAD

Picture 5 Picture 6
REFERENCES
Banana 101: Nutrition Facts and Health Benefits. (2023).

Retrieved from Healthline.com:
https://www.healthline.com/nutrition/foods/bananas
Carrots 101: Nutrition Facts and Health Benefits. (2023).

https://www.healthline.com/nutrition/foods/carrots
Cheese. (2020). Retrieved from HarvardT.H.CHAN.com:
https://www.hsph.harvard.edu/nutritionsource/cheese/
Coconut Milk: Health Benefits and Uses. (2018). Retrieved

from Healthline.com:
https://www.healthline.com/nutrition/coconut-milk
Sugar. (2022). Retrieved from BetterHealthChannel.com:

https://www.betterhealth.vic.gov.au/health/healthyliving
/sugar
Watermelon 101: Nutrition Facts and Health Benefits. (2019).

https://www.healthline.com/nutrition/foods/watermelon
What is Honey? (2022). Retrieved from thespruceeats.com:

https://www.thespruceeats.com/honey-history-1807611
What to know about apples. (2023). Retrieved from

MedicalNewsToday.com:
https://www.medicalnewstoday.com/articles/267290
What to know about mangoes. (2023). Retrieved from

Why is avocado good for you? (2023). Retrieved from


Group 6 Business Plan Totc

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Group 6 Business Plan Totc

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

EULOGIO “AMANG” RODRIGUEZ

In Partial Fulfillment of the Requirements in Franchising

Table of Contents . . . . . . . . . . . . . . . . . .2-3

Executive Summary. . . . . . . . . . . . . . . . . . 4-6

Nature & Scope . . . . . . . . . . . . . . . . . 5

Background & History . . . . . . . . . . . . . . 6

Products & Services . . . . . . . . . . . . . . . . 7-14

Market Analysis . . . . . . . . . . . . . . . . . .15-16

Strategy & Implementation . . . . . . . . . . . . .16-18

Personal Selling . . . . . . . . . . . . . . . .17

Digital Marketing . . . . . . . . . . . . . .17-18

Company & Management. . . . . . . . . . . . . . . .19-24

Financial Statement . . . . . . . . . . . . . . . .25-31

Curriculum Vitae . . . . . . . . . . . . . . .36-39

In the present time, ailments and acute diseases are

emerging and are almost impossible to prevent for children

and adults. The same goes for the continuous increase in

the number of Filipinos who develop diabetes and other non-

communicable diseases. This is due to the addictive

artificial sweeteners or solely too much sugar present in

certain foods, as well as too many carbohydrates, which are

undoubtedly hard to cut back on, to serve and eat as Asians.

This served as a foundation for creating a product that

everybody can enjoy without worrying about their health,

but only in moderation.

One of the most important aspects of staying healthy

is eating good food. People should be mindful of what to

we eat will soon have an impact on our bodies either way of

two as we get older. Discipline can be applied by

restricting oneself from consuming unhealthy foods

containing high sodium content, preservatives, and

monosodium glutamate. Just as important as being careful

when walking in the pedestrian lane in between large and

rapid vehicles before passing is scanning the food before

ingesting, a simple act that can lead to big results, which

we ever needed and wanted.

Considering all this, establishing a health-conscious

food business is convenient for people's needs henceforth.

Through dedication to helping others, many things can be

changed and improved, and this is one of the goals of the

business that we want people to enjoy. Our organization

does not wish to utilize unhealthy products; hence, all of

them are natural and healthy for everyone.

Nature & Scope

Many businesses are established everywhere, yet not

all of them have the heart to offer what is best for

customers. Taste of Therapy business focuses on serving

healthy and local cuisine to customers. The company is a

food business that can be enjoyed by children and adults

since it is made from selected natural ingredients. The

focal point of this business is to serve delectable food

that will not compromise the customer's state of health.

dedicated to making it successful and of great quality for

Background & History

As people's desires continue to grow, whether for food

or other things, society seeks delectable yet healthy

cuisine. The company opted to push this product through in

order to meet the many health-related expectations of the

people in society. Vegetables like carrots blend with

coconut as a base and mango, avocado, banana as additive

flavors. We came up with this idea to create a signature

dish that our country is most abundant in, coconut, and so

to make the whole dessert dish health-conscious, and