Zexel Agency

TikTok Algorithm

Video Lengths
People won't be alert to this and it changes every month with the algorithm.
Currently these video lengths that have the biggest chances of going viral.

● 60 Seconds
● 21-34 Seconds
● 5-11 Seconds

For your niche, you have to figure out what time length is the best within your niche.
You have to experiment with this in a few videos.
If you have a video going really well, it is suggested you continue to talk about that topic.

Rules for Reposting

Wait at least 72 hours between reposts.

DON'T delete the post you're posting, this will mess up your reach. (Same for Instagram)

Don’t repost someone else's piece of content, this won't work. You can hop on a trend but can’t
copy someone's content. (Same for Instagram)

If you want to report it in some form, you can duet or stitch it, not copy and repost. The risk of
getting a copyright warning is high.

For your own content, you do not want to repost your own content as well (more than 5 times), it
will mess up your reach as well.

You can repost, don’t delete but archive your old post and post it the next day again.

Don't think reposting is bad, people see thousands of videos every day, and they don’t mind you
reposting.

Take Advantage of TikTok's Trending Features

TikTok isn’t pushing: Lives, Stitches, Duets.

Sometimes it can blow up, but in most cases of the average content creator, it won't.

Sneaky & Easy Trending Hacks

● 5 Seconds trends, with a viral sound.
● Green Screen Stickers.
Mistakes People Make
Trying to go viral every single time you post.

You have to figure out what topics, and niches work and keep creating content about it.

If you know what works for you, you can put in the effort to make it work the most.

● Use the right lengths mentioned before.

● Use the right topics that work for you as mentioned before.

Posting Times
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, 9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, 12 PM, 7 PM
Friday: 5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM

This is in your time zone.

Three of the best recommended times to post on TikTok are Tuesdays at 9 AM EST, Thursdays
at 12 PM EST, and Fridays at 5 AM EST.

This is based on experience, for somebody else, it might be different.

Correctly Using a Call to Action

You have to implement a call to action around 25/30% of all your content.

Every one of the 3/4 videos has to have a call to action in it.

Exploring the SMMA Niche

If Your account is in the SMMA/E-com niche.

Only interact with those types of videos related to your niches.

This causes TikTok to only show you content related to your niche on your for you page.

You can easily find the trending sounds, hashtags, and tactics/topics that are going viral.

Now implement them yourself.

Final Words
TikTok likes consistency and posting every day with more than 2 videos will be in your favor,
remember you might not see any results straight away, but it is a long game.

This takes discipline and effort, editing every day might be hard for some of you and you will
lose motivation, which could affect the video, the clip might not be as interesting, so take a
break and come back to it.

Discipline is key in this game.