AUSTIN

A NEW URBAN DISTRICT

WORTHY OF THE MOST CREATIVE CITY IN AMERICA .

Austin is a place fueled by culture and creativity. A place propelled onto

the global stage by technological innovation and entrepreneurial drive. A place where the
world’s most dynamic and successful companies are flocking to find talent and capital,
while also enjoying the city’s legendary quality of life.

The Domain is the perfect complement to this creative culture, and the ideal place to find the sophisticated, affluent
Austinites that are making it happen. A well-established, 24/7, high-density, upmarket environment, the Domain
has established a reputation as a fashion and culinary destination, and as an outstanding example of true mixed-use
development. ¶ The Domain is a place where iconic brands rub elbows with local trendsetters, where luxury resi-
dences and high-tech offices sit on top of glamorous boutiques, and where tens of thousands of shoppers, technology
leaders, and hotel guests meet every day to shop, work, dine, and relax. A place with energy, style, and self confidence.
Just like the city that inspired it.

The Domain’s state-of-

the-art Whole Foods
includes several dining
areas, as well as indoor
and outdoor bars.

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 #1 The 2nd
Economy fastest-
in the growing city
Country for families.
– THE BUSINESS JOURNAL – FORBES 9/11/14

The 2nd 7th most

Best City
for Women LGBT-
in the friendly
Workforce.
– NERDWALLET 6/9/14
city.
– NERDWALLET 5/27/14

America’s
Best City for Among the
Fitness Tribes, 10 best cities
that is, the to launch a
pursuit of social startup.
health activities.
- CNN MONEY 7/9/14
– MY FITNESS PAL 6/6/14

The No. 2 Austin will be the fastest growing

city for large U.S. metro economy
millennials.
– NICHE INK 4/14/14
through 2020.
– U.S. CONFERENCE OF MAYORS 6/20/14

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 ADDRESSING EVERY DESIRE
WHOLE FOODS IBM

AT EVERY HOUR OF THE DAY OR NIGHT.

HOME AWAY
World- class shopping and great food are the heart of the Dom ain.
NEIMAN MARCUS
RH
NORDSTROM They draw shoppers from across the region, and also contribute to the Domain’s reputa-
tion as a great place to live, work, or spend a weekend.
AMAZON

ARCHER HOTEL And now that heart is beating even stronger as the Domain is joined by a new collection of retailers and restaurateurs,

LE CORDON BLEU ranging from global heavyweights and exclusive boutiques to local players, with many appearing in Austin for the
first time. ¶ The 120 new destinations will be anchored by North Austin’s first Nordstrom, a dramatic new RH
ALOFT
Gallery from Restoration Hardware, and the Archer Austin boutique hotel, which will follow Archer outposts in New
York’s Garment District and Napa Valley. ¶ The Domain’s distinctive new Rock Rose district will feature a mix of
homegrown shops and restaurants alongside exciting national concepts in a energetic, creative atmosphere with an
EA SPORTS
authentic neighborhood feel.

WESTIN

The Domain’s new

construction will put
all of its most desirable
destinations within steps
of each other.

4 5
 ABOUT THE DOMAIN

KEY RETAILERS Nordstrom, RH, Whole Foods, Neiman Marcus

KEY EMPLOYERS Amazon, IBM, Electronic Arts, HomeAway, Blackbaud

HOTELS Archer Austin, Westin, Aloft, Lone Star Court by Valencia

LOCATION The Domain is located in Austin’s affluent northwest corridor. Featuring 13 entry points fed by major
roadways, it is easily accessible from all of the city’s high-income neighborhoods.

HISTORY The 300-acre Domain is a redevelopment of a former IBM campus in the heart of Austin. Launched in
1999, the development is currently home to more than 100 retailers and restaurants, as well as millions of square feet
of luxury apartments and Class-A office space. The latest phase of the Domain will bring 120 new national and local
brands to the project, including Nordstrom, Whole Foods, RH Gallery from Restoration Hardware, and the Archer
Austin hotel.

SIZE (CURRENT) (AT FULL BUILDOUT)

Retail 1.2 MM square feet 1.8 MM square feet

Office 1.5 MM square feet 3.5 MM square feet
Apartments 2,205 units 5,000 units
Hotels 604 rooms 775 rooms

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 Designed for The Domain’s

304
walkability, the chef-focused local Approximately
Domain encourages
shoppers to park
and national eateries
and its Le Cordon 32,220
their cars and spend
an afternoon
Bleu campus reflect
Austin’s growing
employees
strolling its ACRES OF LAND reputation as a within a 1-mile radius
tree-lined streets. culinary hotspot.

The Domain is a true

mixed-use environment. 775 13
entry points
HOTEL ROOMS from major
thoroughfares

3.5MM
SQUARE FEET
5,000
RESIDENTIAL
1.8MM
SQUARE FEET
OF OFFICE UNITS OF RETAIL

With residences,
workplaces,
restaurants, services,
and even groceries,
Nearly 1,000,000 people
the Domain is part with an average household income
of daily life for of $82k within 10 miles.
thousands of
Austinites.

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 2243

RETAIL MARKET
1431

THE DOMAIN’S CENTRAL LOCATION PUTS IT WITHIN EASY REACH OF

79 AUSTIN’S MOST

AFFLUENT AND DENSELY DEVELOPED RESIDENTIAL AND COMMERCIAL AREAS.

45

LAKELINE MALL • 130

8 miles

35

183

ARBORETUM •
2 miles

290
360

• HILL COUNTRY GALLERIA

18 miles The University of 183
Texas at Austin

State
Capitol

6TH & LAMAR • • DOWNTOWN

12 miles 12 miles

BARTON CREEK MALL • 130

13.5 miles

South Congress

35
AUSTIN-BERGSTROM
INTERNATIONAL AIRPORT
20 miles

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The Domain Woman.
She knows what she
wants, and she finds
it at the Domain.
THE DOMAIN SHOPPER
A SOPHISTICATED, INDEPENDENT WOMAN WITH DISCERNING TASTE AND AN ECLECTIC STYLE .

With refined architecture, upscale finishes, a walkable urban layout, and a

tenant mix that includes some of the world’s most iconic brands, the Domain is designed to
appeal to a refined, eclectic, and style-conscious audience with plenty of disposable income.

The quintessential Domain shopper is a classy, trendy, well-heeled woman between 30 and 60 years old. She:

– Cares about how she looks and feels, and spends generously on the upkeep of herself and her family;
– Is understated, but wants to be noticed, and wears brands that earn positive attention from others;
– Carries a Gucci, Louis Vuitton, or Chanel handbag;
– Wears Rag and Bone skinny jeans and Frye boots during the day, and changes into an LBD and
Jimmy Choo heels at night;
– Drives a BMW 6 Series to go out with her girlfriends at night, and by day she drives a Range Rover Sport;
– Wears a David Yurman ring, an Alexis Bittar bracelet, and Kendra Scott earrings;
– Is most likely to describe her ethnicity as Anglo, Jewish, or Asian;
– Is married, but also highly successful in her own career.

In addition to serving as a shopping, dining, and entertainment destination for affluent shoppers from across the city,
the Domain also caters to the thousands of people who live in its luxury apartments, stay in its boutique hotels, and
work in its high-tech office buildings. These on-site audiences include a significant number of our Domain Women,
who thrive in the rewarding live/work/play lifestyle offered by the Domain’s 24/7 urban environment.

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 CULTURAL CAPITAL AREA EMPLOYERS
AUSTIN BOASTS A RICH CULTURAL SCENE , RANGING FROM GLAMOROUS CHARITABLE GALAS THE DOMAIN AND THE SURROUNDING NEIGHBORHOOD ARE HOME TO AN IMPRESSIVE

TO GLOBAL SPORTING EVENTS AND SOME OF THE WORLD’S HOTTEST MUSIC FESTIVALS. ARRAY OF LEADING TECHNOLOGY AND FINANCIAL-SERVICES COMPANIES.

AUSTIN WAY

AUSTIN WAY AUSTIN WAY AUSTIN WAY

AUSTIN WAY AUSTIN WAY

14 15
 IBM

DEMOGRAPHICS 5 MILES 10 MILES 20 MILES

W H O L E FO O DS MARKET
POPULATION 288,445 813,431 1,503,442

MEDIAN AGE 33.7 33.2 33.5

AM AZO N
HOUSEHOLDS 125,440 330,464 591,063

AVG. HOUSEHOLD SIZE 2.3 2.46 2.54

AVG. HOUSEHOLD INCOME $70,437 $81,807 $82,247

NO R DSTR O M
H O MEAWAY

AR CHER AUSTI N

LE CO R DO N B LEU

ELECTR O NI C AR TS

A LOFT

N E IM A N MARC US B LACKB AUD

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Archer Austin will be the The Domain’s two-level,
boutique hotel collection’s 123,000-square-foot
third location, following New Nordstrom will be the retailer’s
York City and Napa, California. flagship store in Austin.

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 ROCK ROSE
REVEL IN IT.

Rock Rose is where the Domain lets its hair down. The district mixes some
of Austin’s most buzzed-about homegrown restaurants and shops with new transplants
that locals will love, in an energetic, creative environment perfectly suited to socializing
and people watching.

Featuring an art-infused streetscape surrounded by unexpected discoveries and bustling with visitors, Rock Rose
will offer the charm and energy of South Congress, East Austin, or the Warehouse District, with the added benefits of
easy access and plentiful parking. ¶ Rock Rose will be home to the latest incarnation of Paul Qui’s popular East Side
King, along with new locations of other Austin favorites like The Dogwood, Salvation Pizza, and Viva Day Spa.
Upcoming announcements will add a variety of cuisines and price points to the restaurant lineup, as well as incor-
porating specialty retailers that contribute to the district’s Austin-centric atmosphere.

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 CONTACT
Beth Bradford
B2 and Company
(801) 558-9978
beth@b2andcompany.com

Billy Osherow
Endeavor Real Estate Group
(512) 431-5558
bosh@endeavor-re.com

Jacqueline Fitch
Northwood Retail, LLC
(480) 235-4430
jfitch@northwoodretail.com