Design Capsule: Young

Women’s Street
#SportCore S/S 24
Combine joyful athletic looks with a streetwear spin that
allows for wear beyond summer festivals

Jaeyeon Park
07.19.23 - 7 minutes

@mulbada
Mood and colour

A: Adriatic Sea D: Sweet Mandarin

B: Pink Cyclamen E: Optic White

Kijun @kendalldair @lilybrown____

F: PIneapple

C: Glacial Blue
G: Green Flare

Coloro - A: 105-56-31, B: 156-56-30, C: 112-75-11, D:

023-61-36, E: 037-93-00, F: 035-81-23, G: 064-59-
32
Pantone - A: 17-4440 TCX, B: 17-1937 TCX, C: 14-4123
TCX, D: 16-1356 TCX, E: 11-4800 TCX, F: 13-0941 TCX, G:
16-6340 TCX
Why? An inclination for casual attire is vastly
growing among this cohort, fuelled by the rise
of the Blokecore trend which has 288m views on
TikTok. Stemming from British football culture, sunburn project @carmenltran @alessiagolfetto

sporty items are integrated into everyday

wardrobes, forming a new sister aesthetic,
Blokettecore. Elevated sports aesthetics such as
#SportCore, #ResortSport and #SportSmart are
frequently appearing on the S/S 24 and Pre-
Summer 24 catwalks.
How? Opt for comfort-driven designs that offer
versatility and practicality. Utilise uplifting
colours and feminine details for a youthful
festival mood.
1
#FootballJersey
The #SoccerScene trend is thriving in the
youth market, generating various designs of
football-themed products. Refresh
#FootballJersey designs which play a
central role in this aesthetic.

Construction: oversized silhouettes give a laid-

back and casual street mood. Add panels along
the shoulder and sleeves to maximise the
athletic mood. Incorporate a collar for
#NewPrep character. For a romantic teen girl WGSN Original CADs/Flats @mariegaguech Seoul Jazz Festival
spirit, inject detachable #StatementBows.
Materials: choose recycled satin or polyester
with a subtle sheen for a soft and tactile mood.
Attach bows and strip panels in similar yet
sturdier materials to keep the structure.
Colour and print: leverage colour-blocking and
collegiate #KeyIcons patchwork to create a
street style-driven #ClubHouse mood. Take
ideas from our graphic Fast Track: Blokecore
report.
Circularity stream: design for longevity, repair
and resale
@samirahnr @omgtiffanie

2
Athletic shorts
A summery alternative to #SweatPants, the
basketball jersey-inspired #BoxerShort is a
relaxed item that works well both indoors
and out. Bring newness to the style by
adding romantic elements.

Construction: create a flared silhouette for

softer volume. Injecting an elastane waistband
allows size adaptability and comfort. Add side
seam pockets for functionality.
WGSN Original CADs/Flats @sophiamolen @marianthe.z
Materials: choose GRS-certified polyester with
a silky sheen and add a #Spliced trim along the
edge for an athletic feel. Incorporating contrast
panels provides opportunity to invest in
deadstock materials.
Details: integrate sporty looks with hyper-
#PrettyFeminine elements inspired by ballet
dressing. Utilise lace or ruffle trims, rosettes
and bows to boost the romantic mood. If
possible, make these details detachable for
adjustable styling.
Circularity stream: design for longevity, repair
and resale
@himichelleli smarturbanuseful

3
#ContrastTrim tank
Tank tops continue to grow for S/S 24.
Enable a fun festival feel by reworking the
garment from its basic roots.

Construction: create a body-skimming shape

with a cropped length to boost #00sClubKid
appeal. Design scooped necklines and inject
cutouts to add a sexy statement. Play with
layered effects for silhouette interest.
Materials: look into sustainable cotton options
WGSN Original CADs/Flats Martial @j876my
such as BCI-certified cotton fabrics, combining
stretch features to bring a comforting feel on
the skin.
Details: #ContrastTrim and #SportsBinding
details are good for spicing up simple designs
and bring casual decorativeness.
Circularity stream: design for longevity

@__blue.roses AKOL

4
Tennis skirt
An all-time favoured #CourtSports item,
the tennis skirt is an essential piece
adaptive for various summer occasions.

Construction: the mini-length, skater-style skirt

plays a core part in uplifting the teen girl
aesthetic. For additional functionality, inject
pleating details while opting for a skort
construction. The skort is a key item for S/S 24,
which is best for active movements while
showing a youthful feminine appeal. WGSN Original CADs/Flats @jihoonkm @merelyenny
Incorporate detachable under shorts for
transformative styling.
Materials: use recycled performance
synthetics. Choose lightweight elastane
materials for inner shorts, such as cooling mesh
or recycled spandex.
Colours: favour whites and lighter blue shades
as they pair well with most colours on top of
having a visually cooling effect.
Circularity stream: design for longevity

@chloefraterr @camisophiaaaaa

5
Knitted vest
This versatile piece can be worn on its own
or layered with undergarments. Opt for
button-front #Cardigan designs for
versatility.

Construction: a cropped length and relaxed

shape amplifies a younger mood. Add ribbed
trim all around the neckline and armholes for a
smarter shape.
Materials: choose recycled cotton fibres,
WGSN Original CADs/Flats Arco Iris @monikh
certified linen blends and hemp fibres suitable
for warmer temperatures. Look into producers
such as Naia Renew to source low-impact yarns.
Loosely weaved textiles like #OpenWork add
breathability and seasonal appeal. Use recycled
materials such as regenerated plastics for the
buttons. Uneven pigments or grainy spots add
an organic feel.
Colour: choose bright orange as a core shade,
backed up by our S/S 24 Buyers' Briefing.
Circularity stream: design for disassembly and
recycling

@josefienweyns gwilee

6
3D range plan

#FootballJersey Athletic shorts #ContrastTrim tank Tennis skirt Knitted vest

7
2D range plan

#FootballJersey Athletic shorts #ContrastTrim tank Tennis skirt Knitted vest

8
Influences
@marianthe.z
@marianthe.z
The London-based fashion
influencer blends various types
of #FootballJersey and
#TrackSuits into #Y2K street
looks. Her use of bold colours
and baggy silhouettes inspires a
nostalgic sport style.
9
TALA
TALA
UK-based women's activewear
label TALA has a mission to
create sustainable performance
garments with reasonably
marked prices. From the
production process to sourcing
materials, the brand actively
promotes ethical awareness in
fashion.
Kijun
Kijun
Kijun, meaning "standard" in
Korean, is a Seoul-based brand
which capitalises on
#YouthEssentials combined with
nostalgic street casuals. Its S/S 23
collection, My Oasis, highlights
an active summer vacation
aesthetic, utilising elevated
#SportCore items.
@notsophiesilva
#Blokettecore
A trending new acronym is a
combination of #BlokeCore and
coquette, which is a viral TikTok
hashtag among young women.
This style mixes traditional
masculine sports items such as
tracksuits and football tops with
hyper-feminine elements often
taken from ballet outfits.
@newjeans_official
NewJeans Super Shy
One of the top K-pop girl bands
NewJeans comes back with a
new single, displaying
#CourtSports as their main
aesthetic. Each member is
dressed in tennis skirts and
reworked athletic tops,
performing bubbly dance moves
with court backdrops.
1 2 3
Action points
Give a teen girl street spin to #SportCore
items
Mix #Courtsport and #ClubHouse aesthetics with street
style for newness. Inject feminine details to drive a teen-
girl spirit. Utilise modular #BalletDetails such as
removable bows, floral corsages and lace trims for style
changes and longevity
10
Prioritise versatility and comfort
This capsule is for young women's active summer
occasions, so source breathable and sustainable active
materials for the warmer season while injecting flexible
details such as an elastane waistband for inclusive sizing
and comfort. Create long-lasting quality designs which
can be worn beyond festivals
Utilise bright shades and youthful colour-
blocks
Seek out bright summer shades such as orange
alongside cooling blues to amplify a sunny coastal
mood. Play with #ContrastTrims and #ColourBlocking to
encourage a youthful party feel
Circularity glossary
Design for longevity
Make designs long-lasting to extend the
length of time the item will be owned.
Create modular, versatile items,
considering detachable components and
details for restyling and adaptability. Use
adjustable fastenings and design details
that allow for size changes. For
durability, source good-quality, durable
materials that will stand the test of time,
including reinforcement details where
the item is likely to wear.
11
Design for disassembly and
recycling
Designing for disassembly enables an
item’s materials and components to be
separated with greater ease for onward
recycling or downcycling at the end of
its useful life. Select compatible
materials for the individual elements in
the item, and ensure these can easily be
removed for recycling. Innovations such
as dissolvable sewing threads or
unscrewable hardware can enable
scalable disassembly.
Design for repair and resale
Design and make products to a quality
level that can hold their value and
attract future wearers. Ensure items can
be maintained and repaired easily to
extend usefulness. Provide consumers
with kits for sewing, patching and spare
components. Offer tutorials to engage
them in the repair process. Where
appropriate, partner with repair service
providers.