REPORT

SWOT ANALYSIS ON CHILLER CAFÉ

COMPILED BY:
GROUP 7
Khusni Gusti Nurhasan 202122045
Munadi
Alfi Syahri Hamzah 202122053
Revi Septia 202122058
Candra Egi Ramdani 202122066
Alya Citra Rihdatul Aisy 202122074
Nisha Anugrah 202122077

ENGLISH DEPARTMENT
FACULTY OF TEACHER TRAINING AND EDUCATION
UNIVERSITAS SILIWANGI
TASIKMALAYA
2022
 LIST OF INTERVIEW QUESTIONS
1. When is the first time you had an idea to open a coffee shop? and why?
2. Why did you name your café Chiller? Is there any interesting story behind it?
3. What makes you think that your café would be special and took the costumer
interests?
4. Is there a parking lot for the costumer and the worker?
5. Does the worker have different place to park their vehicles or is it in the same place
with the costumer?
6. why do you make a cafe in this area, is there a relationship with your own marketing
target? And for your own marketing target, what class are you targeting the
community or young children?
7. Is there an open space to chill out as the name of the café was ‘Chiller’?
8. How many floors on the building?
9. Is the counter and kitchen facing the costumers’ table?
10. Does Chiller café only sell coffee and drinks? Or is it also selling foods?
11. Does chiller café have an outdoor place where the costumer could enjoy their
beverage and foods?
12. Is there a restroom for the costumer? And is it diverged for women and men?
13. How many employees are in this café? And is it enough to run this café smoothly?
 OBSERVATION SHEET OUTLINE
Analysis Data
Strength Weakness Opportunity Threat
Facility
Parking
Lot
Restroom
Food &
Drink
Quality
Food &
Drink
Quantity
Price
Photo
Space
Outdoor
Table
Decoration
Café
Theme
Free WiFi
Open
Hour
Worker
Services
 RESULTS OF SWOT ANALYSIS

Analysis Data
Strength Weakness Opportunity Threat
Facility There are There is no There are lots of
Lesehan, Indoor facility to do live café in
and Outdoor music in this café Tasikmalaya that
facility, aesthetic at the current use different kind
photo spot. There time. of concepts.
is also a place
called Mess for
workers.
In the indoor
facility, there is
free electricity for
costumers, AC,
toilet and
mushola for
Muslim.
Parking There is only one
Lot parking lot in this
café that work for
both workers and
costumers.
Restroom The restroom is
 placed on the
indoor facility
that could be
accessed by
costumers.
Food & The food qualities
Drink are good.
Quality
Food & The quantities are
Drink equal with the
Quantity qualities.
Price Its affordable for
the students, even
when their foods
and drinks are
actually on a
good quality with
low and
affordable prices
Photo The café has an
Space aesthetic design
in which could be
make for a photo
spot
Outdoor There is an
Table outdoor table for
those who wants
to chill in
outdoor.
Decoration Unique door that
looks like a fridge
door, while the
normal looking
door was actually
the fake one and is
a painting.
Café Italian vibes
Theme
Free WiFi This café give
free WiFi to it’s
costumer, so they
could enjoy their
time when they
visited this café.
Open This café opened
Hour from 2 PM - 9
PM, Tuesday –
Sunday.
Worker The worker’s
Services service are really
 good and friendly
to the costumers.

QUESTIONS AND ANSWERS DURING GROUP PRESENTATION

1. Question from Agnia: are there any opportunities besides on the slide?
Answer: there is no other opportunities other than what have been mentioned on the
poster at the current time.

2. Question from Resa Maya: what is the first impression about this café?
Answer: my first impression of this café is good because of the unique door and
aesthetic design and furniture.

3. Question from Kantia: how does Chiller café promote their café?
Answer: They promote their café using social media such as Instagram.

DOCUMENTATION