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Executive summary
1 The information environment was defined as ‘all informational processes, services, and entities, thus including
informational agents [comprising individuals and organisations] as well as their properties, interactions, and mutual
relations’ (Floridi, 2005).
2 Culture was defined as a ‘shared set of (implicit and explicit) values, ideas, concepts, and rules of behaviour that allow
a social group to function and perpetuate itself. Rather than simply the presence or absence of a particular attribute,
culture is understood as the dynamic and evolving socially constructed reality that exists in the minds of social group
members.’ (Hudelson, 2004).
ii Cultural and technological change in the future information environment
capture six areas of significant technological the cultural impacts of the six technological
change in the GAN information environment: systems identified in the study’s first phase.
automated information systems, virtual
metaverses, augmented and mixed reality, Assessing the cultural impacts of
advanced connectivity, human augmentation technological developments on the future
and information security. information environment
In the study’s third phase, we conducted deep
Conceptualising the impact of technology dives to characterise future trends in the
on culture development and use of the six technological
The study’s second phase focused on systems, and interviewed relevant experts to
conceptualising technology’s impact on culture understand these trends’ cultural implications.
by reviewing existing cultural anthropology and The results showed that each technological
Science and Technology Studies (STS). This system had distinct cultural implications, with
phase drew on existing work in Actor-Network several cross-cutting themes emerging in the
Theory (ANT), determining technology as an analysis:
‘actant’ in cultural change and recognising
• Technological developments are expected
that characterising this role depends on
to drive a changing landscape of cultural
understanding a technology’s intended use,
identities, potentially diminishing the
the intentions behind its development and its
significance of demographic and
user applications and regulatory frameworks.
geographic delineations and elevating
The study conceptualised cultural change
transnational and subnational cultural
as changes in shared societal ideas, values
identities formed through virtual
and behaviours that shape people’s ways of
interactions. Technology may also
being in the world,3 including cultural identities,
increasingly integrate into cultural
behavioural norms and values and perceptual
identities, e.g. hybridising human identity
lenses through which people and communities
through technological enablement and
determine facts about themselves, others
the increased importance of how cultures
and their culture. We identified four
define norms and values relating to
interaction levels between these cultural and
technology use.
technological elements, ranging from an
individual’s understanding of ‘self’ to societal • Technological change is associated with
institutions and domains: individual, micro, shifts in defining and understanding
meso and macro. three cultural concepts: privacy, equity
and accountability. These factors will
To capture these interactions as a coherent
likely come under increasing pressure
narrative, we developed a framework for
in the future information environment
understanding future technologies’ impact on
due to increasing data exploitation for
culture. This comprises four stages (Figure
technological applications, new inequities
0.1), each addressing a different component
in accessing technological tools and
for comprehensively understanding future
obfuscating end-user identity, and thus
technologies’ impact on culture. We applied
responsibility for risks and harms emerging
the framework to an initial exploration of
from technology use. However, some
developments, such as privacy-enhancing
3 Aranzadi (2018).
iii
Ecological • Ecological interactions as the loci of interaction between the environment and the technology;
interaction • Identification of points of interaction at the individual, micro, meso and macro-social levels.
Influence or • Amalgamation of all the outputs of the previous stage to consider whether the technologies in
integration question are likely to be integrated into culture, or mediate cultural change.
Table of contents
Executive summary i
Tablesvi
Figuresvii
Abbreviations & Definitions viii
Chapter 1. Introduction 1
1.1. Context 1
1.2. Research objectives and scope 1
1.3. Research approach 2
1.4. Report structure 6
Chapter 2. Technological change and the information environment 8
2.1. Evolving nature of the information environment 8
2.2. Technological developments in the GAN information environment 13
Chapter 3. Understanding the cultural impacts of technological change 19
3.1. Conceptual outline 19
3.2. The framework 20
Chapter 4. Assessing the cultural impacts of technological developments on the
future information environment 28
4.1. Automated information systems 28
4.2. A virtual metaverse 36
4.3. Augmented and mixed reality 44
4.4. Advanced connectivity 49
4.5. Human augmentation 56
4.6. Information security 63
Chapter 5. Conclusions and implications for UK Defence 71
5.1. Summary and discussion of research findings 71
5.2. Implications for UK Defence 74
References 79
vi Cultural and technological change in the future information environment
Tables
Figures
Figure 0.1 A framework for understanding future technologies’ impact on culture iii
Figure 1.1 Overview of the research approach 3
Figure 2.1 Conceptual overview of the information environment 9
Figure 3.1 A framework for understanding the impact of future technologies on culture 21
Figure 3.2 Technology as an actant 22
Figure 3.3 A framework for generating a cultural topography 24
Figure 3.4 A framework for identifying ecological interactions 26
Figure 3.5 Determining the influence or integration of technology into culture 27
viii Cultural and technological change in the future information environment
AI Artificial Intelligence
ANT Actor-Network Theory
AR Augmented Reality
ASTRID Analysis for Science and Technology Research in Defence
DSTL Defence Science And Technology Laboratory
GAN Generation After Next
ICT Information and Communication Technology
IoT Internet of Things
MR Mixed Reality
NLP Natural Language Processing
RQ Research Question
S&T Science and Technology
SME Subject matter expert
STS Science and Technology Studies
UK United Kingdom
US United States
VR Virtual Reality
WP Work Package
1
Chapter 1. Introduction
WP1 RQ1: Which technological developments will likely shape the GAN information
environment?
RQ2: Which technological developments will likely have the most significant impact on
the GAN information environment?
WP3 RQ4: How might the identified technological developments shape culture through the
information environment?
RQ5: What overarching implications, threats and opportunities does the analysis
suggest for UK Defence?
Several key definitions shaped this study’s relating to the information environment,
research scope: i.e. developments in how individuals and
• ‘Information environment’: Based on organisations produce, access or consume
existing political and communication- information;
science literature, we defined this as ‘all • ‘Culture’: Based on anthropological
informational processes, services, and research, we defined culture as the
entities, thus including informational dynamic and evolving socially constructed
agents [comprising individuals and reality shared across social group
organisations] as well as their properties, members and mirrored in artefacts in the
interactions, and mutual relations’7; thus, physical environment.9
the ‘information environment’ refers to
the processes through which individuals
are exposed to and engage/interact with 1.3. Research approach
information8; We used a structured multi-method research
• ‘Technological development’: We approach to answer the above RQs, using the
defined this as technological advances three work packages (WPs) shown in Figure 1.1.
7 Floridi (2005).
8 Rottger & Vedres (2020).
9 Hudelson (2004).
3
Literature review
Technology prioritisation
Final report
1.3.1. WP1 – technology identification via Google Scholar searches using Boolean
search strings (based on keywords linked
We orientated the study’s first phase towards
to the RQs) and snowball searching (i.e.
identifying the technological developments
identifying sources through the selected
most likely to shape the GAN information
sources’ references). We applied inclusion
environment. This phase comprised two
and exclusion criteria to all search results
research activities:
to identify the most relevant studies based
1. Literature review: We reviewed publicly on the source’s relevance, literature type,
available open-source academic and non- source language and publication date.
academic literature to a) characterise We excluded those with limited relevance
trends and developments associated with to the RQs, published in languages other
the GAN information environment and b) than English or before 2012. We reviewed
identify the emerging technologies likely included sources using a structured Excel-
to shape it. We identified relevant literature based data-extraction matrix.
4 Cultural and technological change in the future information environment
This chapter gives an overview of the broader physical and virtual manifestations shaped by
ecosystem of technological change in the human cognitive abilities.12 Research typically
GAN information environment, presenting the conceptualises the information environment
research findings relating to RQ1 and RQ2: according to three dimensions:
• RQ1: Which technological developments • The physical dimension refers to the
will likely shape the GAN information information environment’s material
environment? characteristics, e.g. the infrastructure
facilitating connectivity and information
• RQ2: Which technological developments
processing and the technological tools/
will likely impact the GAN information
machines facilitating communication;
environment the most?
• The virtual dimension encompasses how
The chapter begins with a contextual
information is communicated virtually
discussion of the different elements and
and exchanged interpersonally or across
dynamics of the information environment. It
society;
then presents the project’s findings on the areas
of technological change most likely to shape • The cognitive dimension refers to human
this in the future. Finally, the chapter reflects cognitive abilities and factors that impact
on the cross-cutting dynamics of technological how humans perceive information and
change in the GAN information environment, translate it into behaviour, including social,
drawing chiefly on the literature review and cultural, linguistic and psychological
horizon scanning conducted in WP1. elements of human cognition and
behaviour.
2.1. Evolving nature of the These dimensions influence five critical
information environment processes in the information environment (see
Figure 2.1 below): a) how individuals, groups
The information environment consists of the and broader society are exposed to information
processes through which individuals, groups (including via the internet), b) how they
and society are exposed to, store and consume consume it, c) how they process and use it for
information and use it for decision-making decision-making, d) how they communicate it
and communication. These processes yield with others and d) how they collect and store it.
Physical
dimension
Information exposure
(incl. connectivity)
Information consumption
(e.g. news)
Various trends define the present-day information environment across these dimensions,
summarised in Table 2.1 and described below.
Virtual • Increases in the scale, speed and access of information diffusion via internet-enabled
platforms and services;
• The expansion of the information environment’s virtual dimension as augmented,
mixed and virtual reality (AR, MR and VR) technologies mature;
• Increasing primacy of social media over traditional news as the leading news and
information source;
• Amplification of ‘truth decay’, i.e. the declining role of facts and systematic analysis
in public discourse.
10 Cultural and technological change in the future information environment
has reduced cost-related barriers to access for improved and expanded internet coverage
many space-enabled services. has facilitated information diffusion ‘at an
unprecedented scale’, broadening any single
Alongside these cross-cutting trends are
person’s information dissemination reach and
several emerging divides in how populations
drastically increasing the speed of information
engage with such physical infrastructure
exchange across geographic boundaries.24 The
and associated information exposure. Firstly,
proliferation of mobile communication devices
research suggests increasing geographic
has subsequently facilitated the rapid growth of
divides in global information exposure and
online social platforms such as Facebook and
consumption patterns. These divides are
Twitter, generating a social media landscape
chiefly significant differences in internet
that continues rapidly evolving and developing,
access between the Global North and Global
e.g. with the recent rise of TikTok.25
South, but also cultural differences in patterns
of media consumption (e.g. observable In tandem, social media has steadily replaced
differences in what media consumers most traditional news media as the primary
rely on in different countries).21 Secondly, source of news and information, changing
differences in digital technology engagement how individuals engage with print, digital
have also driven demographic divides, and social media.26 This development is
particularly intergenerational differences in strongly linked to greater reliance on digital
how people access and consume information. technologies, as discussed above, but also
Younger generations rely more on digital and reflects the media ecosystem’s shift towards
social media for news consumption, while a 24-hour news cycle and the increased
older generations rely on TV, radio and print.22 number and diversity of news organisations
Moreover, research suggests that younger competing for consumers’ attention.27 The
people are less identified with and loyal to emergence of new social media platforms
news brands than older generations.23 (e.g. TikTok), the changing role of established
ones (e.g. Facebook), and the rapid evolution
2.1.2. Virtual dimension of the overall social media landscape have
also shaped information consumption and
The information infrastructure’s evolving
communication behaviours.28
nature has yielded several trends in the
information environment’s virtual dimension, Increasing reliance on social media for news
primarily affecting information diffusion consumption and changes in the role of
and consumption patterns through virtual traditional media have also driven changes
communication channels. By enabling in public discourse and the information types
multiple virtual communication types, individuals consume. Previous RAND research
technologies will likely continue impacting the • Biotechnology: Though less often
information environment alongside emergent associated with the future information
technologies not yet in use. environment, several anticipated
biotechnology advances relate to how
Characterising the technological features of
individuals store, process and analyse
the GAN information environment, the research
information. Applying biotechnology to
team identified ten categories of technological
data storage raises the possibility of data
advances, each comprising an array of new
stored as DNA sequences, facilitating the
and maturing technological developments.
high-density storage of large quantities
These ten categories are:
of information and removing the need for
• AI: AI technologies already provide physically large and costly data-storage
significant risks and opportunities in facilities in the future.48 There has also
the current information environment,43 been a growing interest in cognitive
featuring several future high-impact biotechnology, i.e. technology aiming
development areas. AI development will to enhance human physiology through
likely progress from narrow to broad biophysical, biochemical or bioengineered
capabilities, e.g. expansive AI knowledge means, optimising human abilities to think,
and the ability to navigate diverse sense, coordinate and act upon external
scenarios in uncertain conditions.44 This stimuli.49 Biotechnology also intersects
trajectory mirrors the development of with advances in human-machine teaming,
Artificial General Intelligence from current discussed further below.
technologies considered Artificial Narrow
• Extended reality: As noted earlier, AR,
Intelligence, though this is unlikely to
MR and VR technologies will likely
occur in the GAN timeframe.45 More
significantly extend the information
incremental, continuous advances are
environment’s virtual dimension by
likely in AI techniques such as artificial
facilitating more immersive digital
neural networks, natural language
interactions, conceptualised as ‘extended
processing, computer vision, unsupervised
reality’; this encompasses a spectrum
machine learning and deep reinforcement
of digitally-augmented AR experiences
learning.46 Advances in generative AI (i.e.
that blend digital content with physical
AI technologies able to generate text,
realities to create fully immersive virtual
images and other media content) are
environments. Critical future extended-
particularly relevant to the information
reality technological advances include real-
environment, alongside applications such
time holography (i.e. digital representations
as autonomous cyber defence.47
of humans or physical objects in a virtual
environment)50 and neural rendering (i.e. iterations of 5G and 6G), cloud computing,
realistic digital rendering of humans in antennae technologies, IoT expansion,
place of computer-generated avatars),51 next-generation semiconductors and
interactive AR applications (e.g. AR blockchain application for information
embedded into wearable devices such as processing systems.55 Advances in
contact lenses, mirrors and windshields),52 neuromorphic computing intersect ICTs
and fully-immersive environments and AI, i.e. computers with brain-like
facilitating real-time virtual interaction. architectures and advanced properties
compared to von Neumann computers,
• Human-machine interfaces: As AI
thus more suitable for AI and machine
advances expand and increase autonomy
learning applications.56 Among more
levels, developments in human-machine
disruptive concepts, experts suggest
interfaces are expected to facilitate
the potential for developing a human
communication and information transfer
application programming interface (API),
between humans and machines. The
i.e. a programme to ‘store and enforce the
latter includes brain-machine interfaces,
rules people set about what is allowed to
wearable devices facilitating machine
come into their awareness, what takes
interaction through movement or virtual
up their time and what information is
assistance to the user, and haptic and
shared about their activities.’57 In addition,
social-touch technology (i.e. social
new data-storage concepts will likely
touch between humans and artificial
materialise from exploring new materials
technology-mediated social agents).53
and techniques to enhance data-storage
Research suggests that advances in
capacity and density, e.g. nanophotonics
human-machine teaming may translate
and 5D optics.58
to technologies facilitating new modes
of technology-assisted interpersonal • Advanced materials: Like biotechnology,
communication and interaction, such as advanced materials have few but
brain-to-brain communication.54 relevant applications in the future
information environment. Anticipated GAN
• ICTs: Future advances in ICTs include
developments include next-generation
progress in contemporary technologies
electronics that leverage materials like
facilitating connectivity and more disruptive
silicon and graphene to provide high-
novel ICT concepts. The former includes
performance, high-speed and higher-
advanced wireless networks (e.g. future
capacity data storage and information
50 Andrews (2020).
51 World Economic Forum (2022).
52 Future Business Tech (2023).
53 Ofcom (2021), Day (2021).
54 Binnendijk et al. (2020).
55 McKinsey & Company (2022), Duncan (2022).
56 Schuman et al. (2022).
57 Pew Research Center (2022a).
58 See, for example, Stokel-Walker (2021), Gu et al. (2014).
16 Cultural and technological change in the future information environment
Technological
Description
system
Mixed and Mixed and augmented realities are technology-enabled experiences that blend
augmented physical and digital realities by imposing computer-generated elements onto end
reality users’ physical experiences. They include advanced AR and MR software and
new hardware applications, such as AR/MR-enabled glasses, contact lenses or
windshields.
This chapter presents a framework for to fellow members of the same population.71
understanding future technologies’ cultural Therefore, culture guides an individual through
impacts, drawing on existing literature on the vast breadth of the living world so that
the relationship between technology and their experience of its social and natural
culture (RQ3). We developed the framework particularities is similar to others sharing
to facilitate an analysis of potential impacts the same culture.72 This shared experience
of technological systems (see Chapter 2) on promotes congruence between people’s lived
culture, and to support future UK Defence work experiences. However, culture is not just
on understanding the cultural implications of reproduced socially but embedded in larger
technological developments. The first section population-based institutions, which owe
introduces the framework’s underpinning their creation to the shared ideas, values and
concepts, while the second section details the behaviours that led to their development.73
framework and its constituent elements. Importantly, culture does not just exist
homogeneously at the nation-state and
3.1. Conceptual outline population level. Instead, cultures exist across
all types of human groupings.74 Therefore,
Several concepts must be defined to generate approaches to understanding culture must
a framework for understanding the impact consider the vast spectrum and variation in
of future technologies on culture. First, we beliefs, practices and identities across human
establish what culture means, how it shapes populations.75
human behaviours, and how humans and
technologies shape it. Secondly, we consider the 3.1.2. Technology
concept of technology relative to human culture.
From an anthropological perspective,
technology can be understood as the tool
3.1.1. Culture
society uses to support a particular functional
Culture comprises a shared set of ideas, values role.76 Anthropological approaches to
and behaviours that shape people’s ways of technology range from investigations into
being,70 defining how humans interpret and the role of tools during hominin evolution to
organise the living world in a way common social anthropological studies of technology’s
70 Aranzadi (2018).
71 Aranzadi (2018).
72 Banwell et al. (2013), Vanderburg (1985).
73 Vanderburg (1985).
74 Aranzadi (2018).
75 Aranzadi (2018).
76 Vanderburg (1985).
20 Cultural and technological change in the future information environment
impact on lived experiences. However, all Regarding technology change, ANT posits
such approaches understand technologies that technological developments result from
through their role of supporting the practices humans’ changing value judgements about
underpinning society’s functioning.77 Technology what each society considers necessary for
includes hardware (e.g. tools, machines and its continued functioning.84 For example, the
infrastructure) and software (e.g. concepts, telephone’s development fulfilled a need for
theories and models)78 and performs the actions verbal communication across large distances
human societies depend on to function. Thus, in a society where writing was the only long-
development of a technology is inextricably distance communication available.85 Given the
bound to its intended role. Since technologies telephone’s functional importance to human
mediate the relationships between humans and societies, it can also be understood as a vital
their societal characteristics, their existence societal technique, becoming a fundamental
depends on their intended function as an component of human social ecology.
intermediary.79 Thus, telephones became a technological
cornerstone for subsequent developments
Recognition of this role underpins the
(e.g. smartphones, video conferencing and
theoretical approaches to technology that
social media). All such developments and their
Science and Technology Studies (STS) pursue,
current use depend on telephones facilitating
in which Actor-Network Theory (ANT) is a
long-distance verbal communication.
dominant theory for understanding the societal
role of technology.80 ANT holds that non-human
elements (including technologies) are required 3.2. The framework
for human society’s formation and functioning,
We integrated the above concepts into
working alongside culture to stabilise the
a framework to guide our exploration of
collective human experience.81 ANT refers to
culture and technology’s roles in the future
such non-human entities as ‘actants’. Since
information environment (Figure 3.1). This
technologies are designed to perform functions
framework comprises four stages, each
deemed valuable by those who develop them,82
representing a different component necessary
they always exist to serve a purpose, one that
for comprehensively understanding the impact
is repeated with each use of the technology. As
of future technologies on culture. We outline
such, technologies can be understood as the
the rationale for each stage and describe its
locus of all decisions about their creation and
practical application.
intended use.83
77 Lezaun (2017).
78 Vanderburg (1985).
79 Vanderburg (1985).
80 Lezaun (2017), Sayes (2014).
81 Sayes (2014).
82 Sayes (2014).
83 Sayes (2014).
84 Sayes (2014).
85 Vanderburg (1985).
21
Figure 3.1 A framework for understanding the impact of future technologies on culture
Ecological • Ecological interactions as the loci of interaction between the environment and the technology;
interaction • Identification of points of interaction at the individual, micro, meso and macro-social levels.
Influence or • Amalgamation of all the outputs of the previous stage to consider whether the technologies in
integration question are likely to be integrated into culture, or mediate cultural change.
3.2.1. Stage 1: Understanding technology technology’s intended use. ANT asserts the
as an actant need to explore the technological components
most salient to understanding a technology’s
The first stage of this framework seeks
role as an actant. We can broadly divide these
to understand a particular technology by
components into who developed it, who uses it
contextualising its origins, scope and potential
and who regulates it (see Figure 3.2 below).
impact, enabling a better inference of the
22 Cultural and technological change in the future information environment
What is the
technology? Who uses it How do users use it?
ANT’s principle that actants fulfil the role development process, with the physical tools
of ‘gathering actors from other times and and technical theories utilised essentially
spaces’ helps us understand a technology’s co-producing technological development.87
development,86 viewing it as a product of Therefore, we should consider the following
the developers’ past actions and decision- questions to understand developers’ roles in
making. Thus, understanding a technology’s shaping technology:
intended use depends on identifying the
• What technologies/ideas is the technology
intentions behind its development. However,
based on?
decisions and value judgements made during
development are not always explicit and • What is the developer’s intended use for
conscious. Indeed, the social construction of the technology?
technological development and knowledge • How do the developers diffuse information
production significantly shapes the for its use?
86 Sayes (2014).
87 Sovacool and Hess (2017).
23
88 Vanderburg (1985).
89 Maxigas (2017).
90 Sovacool and Hess (2017).
91 Crossley (2015).
92 Johnson and Maines (2018).
93 Johnson and Maines (2018).
24 Cultural and technological change in the future information environment
Population of interest
How does this population Is this identity based on How does this shape role
identify itself? demographic characteristics? and status?
What are the accepted, expected or Are these norms explicit, implicit,
customary behaviours? prescriptive or proscriptive?
What does this culture consider Can material Are these sacred or
desirable, proper and good? possessions be valued? secular?
Perceptual lens
‘Cultural identity’ refers to how a population also operate hierarchically, with some more
determines the character traits distinguishing valued than others.
its members from those outside the
‘Norms’ refer to a group’s accepted, expected
population. These identities can derive from the
or customary behaviours95 and can influence
population’s demographic characteristics or
behaviours within a population. Non-
other experiential facets it considers valuable
adherence to norms often results in negative
for self-identification.94 Identity metrics can
social consequences, supporting their with technology, when they occur and
importance in mediating behaviours. Thus, how they might impact the individual. The
it is vital to understand culturally mediated framework proposes four interaction levels
behaviours for which non-adherence may be for identifying these parameters: self, micro,
socially sanctioned. meso and macro (see Figure 3.4 below). The
ecological framework outlines these interactive
‘Values’ are culturally transmitted beliefs
possibilities. However, it is not exhaustive,
about what a population considers desirable,
and not all levels require consideration if not
proper and good.96 Adhering to values can
relevant to the technology in question.
yield individuals positive social consequences.
What is considered valuable can include the The level of the self refers to the specific
material and immaterial, e.g. ranging from interaction between the user and the
an individual’s possessions or capital to their technology. Most anthropological literature
behaviours, morals or ethics. on individual-level technology use concerns
its potential reconfiguration of an individual’s
The final cultural topography metric refers to
sense of self,98 including how technologies
a culture’s ‘perceptual lens’, describing how
might shape their identity or alter how they
a population establishes facts about itself
determine facts about themselves.
and others,97 determining what it knows and
guiding its members’ understanding of the Micro-level ecological interactions refer to
nature of their collective reality. an individual’s direct interactions, such as
daily household, workplace or social ones,
Considering the role of identity, norms,
primarily informed by anthropological literature
values and perceptual lenses present
on technology’s role in mediating sociality
within cultures will help identify specific loci
between individuals, i.e. how technologies
where technology use might be consistent
shape interpersonal interactions that might not
or inconsistent with culture. Mapping a
otherwise be possible.99
population’s cultural topography will also help
establish a bound context. In contrast, meso and macro-level ecological
interactions between individuals and
3.2.3. Stage 3: Understanding ecological technology are often less tangible. However,
interactions they can still shape people’s lived experiences
of technology use and generate continued
The framework’s third stage focuses on
cultural impact. Meso-level structures include
generating a roadmap outlining a technology’s
technological interactions within local
specific contexts of use and its potential
infrastructure or intermediaries between
interactions with culture. ‘Ecological
individuals and higher organisational levels
interactions’ refer to people’s interaction with
like the state or global markets.100 The macro
their lived environment. Applied to technology,
level focuses more on the technology’s impact
it means an individual’s specific interactions
on social and state institutions and broader 3.2.4. Stage 4: Influence or integration of
cultural phenomena such as traditions, laws technologies
and beliefs.101
Stage 4 amalgamates all the outputs of the
A more comprehensive understanding of previous stages to consider whether the
the presence of technologies is possible technologies in question will likely integrate
by covering the different analysis levels into culture or mediate cultural change (see
presented here. This approach optimises Figure 3.5). As a blueprint for how people
the identification of the interactional loci operate in the world, culture is not a fixed
between humans and technology to increase entity; instead, it constantly evolves in response
the specificity of insights into the likely future to novel contexts.102 While culture can guide
information environment. humans’ behaviour and actions, it may not
offer appropriate guidance when confronted around when to use it (e.g. time of day and
with novel technology; this is where cultural discussion types) and how (e.g. phone location
transformation can occur. and answering etiquette). Therefore, the
telephone’s development required the cultural
This framework stage aims to assess all
adoption of ideas, values and behaviours
previously generated outputs to assess
around its use alongside structural and
whether a particular population’s use of a
institutional changes facilitating its spread
new technology and its pre-existing cultural
(e.g. the establishment of telecom companies,
topography are aligned. If congruent, the new
regulations and legislation). However,
technology may integrate into the population’s
subsequent telephone-based technological
culture without prompting major changes.
developments – such as mobile phones,
However, if it clashes with elements of the
video calling and smartphones – required
cultural topography, then it may be abandoned.
less cultural adaptation due to pre-established
Alternatively, a technology incompatible with
norms and expectations. Such technologies
the population’s pre-existing culture may
could also rely upon the pre-established
stimulate cultural changes to accommodate
institutions supporting telecommunications,
it – the scenario by which future environments
illustrating cases where cultures can more
may undergo cultural change.
readily accept technological development.
For example, the development of the telephone
necessitated culturally mediated behaviour
28 Cultural and technological change in the future information environment
This chapter presents study findings relating the technology might become culturally
to RQ4: How might the identified technological integrated or contribute to cultural change
developments shape culture through the (Framework Step 4).
information environment?
This chapter’s insights stem from a targeted 4.1. Automated information
analysis of six technological systems identified systems
to capture areas of significant technological
impact in the GAN information environment 4.1.1. Key characteristics and future trends
(see Section 2.2). The conceptual framework Automated information systems are computer-
presented in the previous chapter informed this based systems that collect, process, store,
analysis, conducted after reviewing existing distribute and/or produce information
literature and interviewing SMEs. autonomously. These systems are designed
Due to the study’s resource and timeline to streamline data management, enhance
constraints, we applied the framework efficiency and support decision-making
as an analytical tool guiding the research processes. However, they also autonomously
process and narrative. However, it was generate information and content, which may
impossible to comprehensively answer all feed into autonomous behaviours such as
framework questions for all systems. For each negotiation and communication with humans
technological system, we report the research or other machines.103 The latter typically
findings in four parts: relies on specialised AI-enabled software
applications supporting data processing,
1. Its key characteristics and future trends as storage, retrieval and production.
an actant (Framework Step 1).
Automated information systems comprise
2. Its key applications, relevant technological a wide range of capabilities. This study
developments and regulatory dynamics focused particularly on systems facilitating
(Framework Step 1). automated decision-making and information
3. Its implications for cultural identities, generation. Therefore, from a technological
norms, values and idea generation through point of view, advances in generative AI
perceptual lenses (Framework Step 2). and specific AI techniques, such as natural
language processing (NLP), are of particular
4. Its primary ecological interactions with
interest. Generative AI refers to systems that
culture (Framework Step 3) and whether
generate new content, such as text, images or
videos, based on patterns and training data.104 range of tasks, generate information
Such systems are typically based on deep- across various domains and deal with
learning architectures, such as recurrent neural different (and changing) interaction and
networks, convolutional neural networks or query types.108 Models must also perform
transformer models. equally well with large datasets and small,
personalised ones.109
The current AI-development landscape is
characterised by rapid advances in several key • Reasoning capabilities and temporal
areas, including NLP.105 Based on advances in sensitivity: Research to augment AI
deep-learning techniques, relevant computer models with better reasoning capabilities is
hardware, large natural-language models and ongoing. Such research has, for example,
Generative Adversarial Networks, generative incentivised logical AI reasoning by
AI has rapidly developed into complex and verifying the entire reasoning chain models
sophisticated generative models in recent go through when making deductions rather
years.106 As a result, generative systems can than focusing solely on their output.110
produce increasingly human-like output levels Research has also been concerned with AI
in terms of the quality and authenticity of models’ temporal reasoning and sensitivity,
information. Building on these recent advances, ensuring they can be more easily updated
automated information systems will likely for better temporal awareness.111
evolve significantly in the period 2035 to 2050,
• AI models’ transparency and
particularly in the following areas:
explainability: Many AI models, including
• The ability of systems to deal with large generative AI and natural language
uncertainty and partial knowledge and models, are characterised as a ‘black
performance in complex human-machine box’, whereby it is difficult to distil what
environments: Despite significant progress, logic models adopt between receiving
current systems’ capabilities for dealing a data input and providing an output.112
with uncertainty, partial knowledge or Enhancing transparency and explainability
incomplete data remain limited. The is a significant step for addressing two
development of many AI techniques is corresponding challenges. First, there
thus concerned with improving these are known bias challenges in AI models,
capabilities.107 For example, future research particularly regarding the reproduction
towards virtual assistants will likely aim and amplification of data biases. Second,
to develop proactive rather than reactive explainability links to addressing the
systems that can perform a more diverse ‘hallucination’ challenge in current natural
In the future, AI system regulation will likely increasing sophistication and adoption raise
involve national regulatory bodies and questions about what we understand as
international or supranational organisations, human versus artificial intelligence, identity
such as the European Union. In the UK, the use and personhood. While traits such as creativity
of automated information systems is governed and logical reasoning may commonly be
by the Data Protection Act (DPA) of 2018 and associated with human intelligence, advances
the Copyright, Designs and Patents Act of 1988 in generative models’ reasoning capabilities
which governs intellectual property rights. The may challenge these notions while also
latter grants legal protection to creators and posing questions about the defining features
owners of original works, including software of ‘artificial’ intelligence. Scholarly debate
and databases. It is unclear how these has already considered whether (and to what
regulatory frameworks might be impacted extent) artificial intelligence truly represents
by the expanded use of automated systems ‘intelligence’ and the hierarchy of human versus
independently generating original content artificial intelligence.127
(albeit based on existing open-source data).
As cultural identities are reproduced, in
Future regulatory action faces additional part, through cultural artefacts,128 adopting
challenges, particularly given the slow pace generative models in sectors such as creative
of policy and regulation compared to the writing and visual arts also raises questions
technology’s rapid development and adoption about the role autonomous information
(driven by the demand for productivity and systems may play in reproducing culture.
other perceived benefits).125 Technology For example, societies will likely need to
governance is also likely to face barriers at the consider whether to embed artificially-
international level due to national technology- generated art and creative writing in cultural
development interests. For example, countries reproduction or safeguard human-generated
with developing technology markets are historical artefacts as centrepieces of cultural
unlikely to support governance arrangements identity, potentially challenging established
and regulatory action that may constrain their assumptions that culture is an inherently
technological development efforts.126 human artefact.
The proliferation of artificially generated
4.1.3. Cultural implications content in the information environment may
The cultural impacts of automated information also affect how knowledge about cultural
systems depend heavily on the level of artefacts is reproduced and its role in forming
autonomy that a technological system is cultural identity. On the one hand, increasing
enabled to have as well as the context in which artificially-generated content may mean that
it is being applied, and for what purpose. human-generated cultural artefacts become
less visible, limiting their participation in
Regarding a society or community’s cultural
processes reproducing cultural identities.
identity, automated information systems’
On the other, automating processes such as
archiving and documenting cultural artefacts current debate over the ethical and normative
may help preserve and transmit cultural boundaries of using AI in military operations.132
heritage, potentially making cultural content
Design advances also raise ethical, moral and
more accessible to different audiences.129
legal questions in designing autonomous
Like human augmentation technologies (see models, including which moral and ethical
Section 4.5), automated information systems codes should be embedded in informational
raise questions about the nature of human agents’ designs and the circumstances under
agency versus machine agency. Existing which one may ascribe moral agency to
research reports that the increasing adoption computational agents. From a legal perspective,
of AI-enabled tools supporting human activity adopting automated information agents will
presents ‘a turning point that will determine a also impact how existing legal frameworks and
great deal about the authority, autonomy and norms apply to autonomous technologies.133 A
agency of humans’, requiring debate around more general question is how future technology
the desired and necessary boundaries.130 development can or should align with social
norms and human goals and how technology
This question also relates to the normative
can embody human social realities and
aspects of culture. Debates about acceptable
experiences.134 This question also relates to the
levels of automation and appropriate
cultural values a society might wish to embed in
normative reference points to balance the
technological design.
societal costs and benefits of adopting
automated systems will likely accompany In the context of generative models, diversity
future technological developments in this and inclusion are the values of greatest
area.131 New behavioural norms will likely concern. As previously mentioned, generative
emerge within societies and communities to models face challenges reproducing and
guide such systems’ development and use in amplifying the biases embedded in data
different contexts. For example, new norms on which models are trained. Such biases
may emerge about the automation level include racial or gendered biases that have
acceptable in educational or creative workplace individual and societal costs if subsequently
settings, reflecting a society’s value of creativity reproduced.135 As this reflects the tendency
and critical thinking. New normative taboos of generative models to amplify the majority
may also emerge regarding automation use opinion, improvements in model design would
in specific contexts, such as automated be needed to ensure that models can recognise
decision-making in military and national societal norms and values such as protection
security environments. This issue concerns the of minority characteristics, social
Self • Changes in people’s sense of self and perception of personhood and agency due to
increasing automation of decision-making and content-production.
36 Cultural and technological change in the future information environment
also required, including developing digital twins impaired motor functions or psychological
and technologies to facilitate interactions conditions160;
between people, objects and their digital
• Personalised learning and training in
counterparts and environments.155
simulated environments.161
4.2.2. Applications and implications for Predictions about the scale of future
the information environment metaverse activity vary. Some experts forecast
extensive metaverse use for all aspects of
It is unlikely that there will be one metaverse.
human activity and a revolutionary change
Instead, experts predict that multiple, parallel
in how societies and businesses function.162
and interrelated virtual environments will
Others predict more targeted metaverse use,
exist that end users can utilise for different
limiting applications to key sectors such as
purposes.156 Each virtual environment may
entertainment, healthcare and education.163
have specific characteristics, varying end-
According to recent expert surveys conducted
user autonomy/agency levels and focusing
by the Pew Research Center and Elon
on different services (e.g. entertainment,
University’s Imagining the Internet Center,
commerce and education). While the potential
54% of 624 expert participants predicted the
applications are wide-ranging, key uses include:
metaverse to be a refined, fully immersive, well-
• Immersive gaming and entertainment functioning aspect of daily life for over half a
– extending to immersive cultural billion people globally by 2040.164 In contrast,
experiences such as film screenings and 46% of experts held that the metaverse would
gallery viewings157; not be a well-functioning aspect of daily life in
2040 due to the technology’s perceived limited
• Social networking and interpersonal
benefits and potential harms.165
communication, with interactions in
immersive virtual environments replacing The cost of the interfaces end users use to
or extending current social media engage with virtual environments is a crucial
platforms158; factor expected to shape the scope and scale
of virtual environments’ adoption. Alongside
• Novel forms of business and commerce,
increasing cross-sector interest in virtual
e.g. immersive virtual commerce159;
environments, significantly decreased costs
• Preventative healthcare and advanced may prompt a rapid proliferation of metaverse
therapeutic methods, e.g. for patients with
technology – even among end users with • Changed or amplified patterns of digital
no personal interest in the technology’s exclusion: Some experts anticipate that
benefits – due to the increasing number of virtual environments will only reinforce
services a metaverse may be able to provide, existing intergenerational digital divides.166
thus necessitating people to use it to access Others suggest that metaverse-application
services they need. uptake may differ across communities,
dividing communities that access and
The impacts of metaverse technologies on the
utilise immersive virtual environments from
information environment will depend on the
those that do not.167 Connectivity access
scale of their adoption and the diversity and
is thus a critical factor in potential digital
prevalence of their applications. If adoption
divides, as virtual environments depend on
continues increasing without particular use
significantly more advanced connectivity
restrictions, metaverse applications may
than current technologies such as
impact the information environment in the
smartphone-based internet browsers and
following ways:
social media.168
• Expansion of virtual communication
• Exacerbation of cognitive biases
and engagement: Metaverse adoption
through echo chambers and filter
may significantly expand virtual forms
bubbles: Current expert opinion suggests
of communication and engagement.
that virtual environments may amplify
Regarding the information environment’s
current challenges via echo chambers,
physical dimension, metaverse
filter bubbles, and algorithm-driven
development and adoption are likely
polarisation.169 A metaverse enabling
to drive changes in the information
greater personalisation of user experiences
infrastructure due to the significant
may yield more fractured views of reality,
connectivity requirements associated
potentially exacerbating existing echo-
with virtual environments and pervasive
chamber/filter-bubble effects by amplifying
sensing required to capture data about
the cognitive biases discussed in Section
end users and their physical environments.
2.1.3. This dynamic might involve
Additionally, a proliferation of new
communities and societies experiencing
devices (e.g. VR goggles) will accompany
parallel realities, exacerbating societal
metaverse adoption, replacing existing
polarisation and distrust in established
technological interfaces such as
information sources.170
smartphones. For end users, increasing
proportions of daily social interaction, • Amplification of information threats and
information consumption and service digital harms: The emergence of more
access (e.g. commerce) may operate potent forms of social manipulation and
within a metaverse. threats such as mis- and disinformation
is a significant concern about virtual
actors driven by profit maximisation and the identities and change how societies define
technology’s commercial potential rather and shape their cultural identities.183
than end-user demand.180 This dynamic may
At an individual level, interactions in virtual
increase the future concentration of wealth
environments will likely impact an individual’s
and power in the ‘metaverse economy’ and
on-and-offline identity in various ways. Existing
technology industry.181
research on the effect of virtual engagements
on individuals’ self-perceptions highlights
4.2.3. Cultural implications the so-called Proteus effect, whereby ‘an
The development and adoption of virtual individual’s avatar or digital representation
environments will likely have widespread [influences] an individual’s sense of self’.184
societal and cultural impacts across cultural Translated effects from digital environments
identities, norms, values and individuals’ and to physical experiences can have powerful
wider communities’ perceptual lenses. therapeutic effects, driving interest in virtual
reality in the medical sector. However, studies
Regarding the formation of cultural identities
have already shown digital immersions’
at a societal level, the emergence of elaborate
broader impacts on end-user attitudes and
virtual environments may change existing
behaviours, such as gender and racial bias,
cultural identities’ importance while enabling
empathy, negotiation confidence, financial
new ones to emerge at the sub-national,
planning and commitment to physical
national or trans-national level. Expert
exercise.185 Such findings indicate that virtual
opinion indicates that future metaverses
experiences may spark changes or long-term
may reach such a sophistication level that
transformations in self-perception and identity,
they ‘come to function almost like new
including personal and societal roles.
countries in our society, countries that exist
in cyberspace rather than physical locations A related perspective relates to human agency
but have complex economic and political and the conceptualisation of digital human
systems that interact with the physical rights, i.e. how human rights paradigms might
world’.182 The emergence of these new virtual evolve in a virtual environment. Some experts
environments may correspond with new warn of significant threats to human agency
cultural configurations that complement or via the increased risk of malign actors, such
diminish existing cultural delineations. Some as authoritarian regimes, exploiting virtual
experts who anticipate a more interconnected environments for surveillance and societal
global society emerging via virtual reality manipulation.186 In scenarios where virtual
suggest that such a development may reduce environments lack privacy safeguards, selected
the importance of national and individual private sector or governmental actors could
use direct control to limit an individual’s
agency in digital interactions. The changing norms around digital interactions. One key
relationships between individual end users and characteristic of a metaverse is that it is
those controlling virtual environments have ‘defined by people involved in its development
led some to argue that ‘our sense of physical and use’,191 potentially enabling a dynamic
identity, time and agency will become subject whereby digital-space governance is fully
to entirely new paradigms where the gateways democratised regarding the underpinning
to these experiences might be controlled by behavioural norms. Like existing norms relating
interests other than citizens’.187 to political participation, virtual environments
may incentivise the emergence of norms
Such possibilities contradict the expectation
around participation in the governance of
of decentralised and democratised
virtual spaces. Since multiple metaverses
digital governance and conflict with the
may co-exist, each virtual environment might
expectation that blockchain technologies,
have specific characteristics, including cultural
considered by many to be a prerequisite
identities and behavioural norms. Thus,
for a metaverse’s architecture,188 will
conflicting and polarised virtual worlds could
facilitate such decentralisation.189 While
emerge, each shaping identities and cultural
blockchain’s commercial and technological
norms differently.192
value and effectiveness are contested, its
adoption is commonly associated with a Self-representation and privacy might evolve
‘cultural change around user and developer alongside pervasive virtual environments.
rights, interoperability in virtual worlds, and Given privacy-protection concerns in virtual
compensation for those who support open- environments, metaverses will likely feature
source software’.190 Thus, current predictions ‘realistic, life-like avatars or entirely novel forms
and assessments of virtual environments’ of self-representation’.193 As well as providing
governance dynamics indicate that metaverse extra privacy, adopting these technologies
applications may amplify end-user agency may be motivated by a desire to achieve
in digital spaces through decentralised and ‘more nuanced self-representation [that is]
democratised control while also risking the better mapped to user identity, attributes and
fundamental diminishment of this agency if preferences’, increasing the quality of one’s
the actors developing and operating virtual experience in a metaverse.194 However, such
environments exploit the associated data self-representation may also challenge end
collection for malicious purposes. users’ trust in others they encounter in an
immersive space or virtual environment. For
The emergence of virtual environments
example, involuntary changes to one’s avatar
may also change current behavioural
might undermine trust, presenting a new form self-representation (e.g. avatars) could support
of online harm.195 inclusivity, concerns have also been raised
about how easily virtual environments might
Such new self-representation and interpersonal
facilitate harassment and other harmful
communication methods also have broader
behaviours towards those with different
implications for interpersonal trust and the
characteristics.201 Consequently, there is a risk
importance of honesty in a society’s cultural
that virtual environments embed and promote
identity. As some cultures place significant
behaviours discouraging end users from
value on honesty and trust, such values
expressing their identity.202
could be undermined by technologies such
as virtual avatars which may be exploited or Finally, as discussed in the previous section,
manipulated.196 Expert opinion suggests that virtual environments are associated with
the expanding forms of self-representation and significant changes in people’s physical and
virtual connection will necessitate a wholesale virtual perceptual lenses and their ability to
reconfiguration of how individuals establish recognise and understand facts. Two dynamics
and maintain trust in themselves, others and are at play in this context:
information sources (e.g. institutions).197
• Firstly, due to the Proteus effect and other
Freedom of expression is another value cognitive processes, virtual environments
that may be affected by adopting immersive may change end users’ abilities to
environments. Immersive environments distinguish physical from virtual realities,
could enable new forms of self-expression, affecting their perception of physical
potentially facilitating new types of democratic reality through virtual interactions and
participation and reinforcing the importance experiences. Some commentators see
different cultures currently place on creativity the potential of increasingly blurred lines
and individual expression.198 However, freedom between physical and virtual realities as
of expression in virtual environments must a challenge, stressing that manipulating
also be balanced against the need to maintain virtual realities may negatively affect
inclusive and safe virtual environments.199 individual psychology in the virtual and
physical space. Therefore, manipulations
Some commentators are concerned about the
experienced in a digital environment may
lack of diversity in virtual reality technology
influence an individual’s physical or ‘real-
development and how virtual environments
world’ behaviours, potentially challenging
might diminish societal values of diversity
established sociocultural institutions such
and inclusivity.200 While new forms of
as democratic political systems.203 Others
suggest that, though possible, increasingly sectors such as entertainment and gaming or
blurred perceptions of physical and virtual emerge as the next iteration of the internet (an
realities do not present an immediate ‘internet in 3D’), as some experts predict.
societal risk.204
Discussions with experts indicated that
• Secondly, several virtual reality shifting significant parts of human activity and
characteristics challenge people’s ability interaction into metaverse environments may
to distinguish fact from fiction.205 The amplify existing cultural norms and values
potential for virtual environments to be (e.g. honesty in interpersonal communication,
dynamically manipulated risks people privacy, inclusivity and equity). However, the
increasingly struggling to distinguish reality increased risk of social manipulation inherent
from fictional or manipulated experiences. in virtual environments may generate cultural
At a societal level, virtual environments’ disruptions, particularly without robust content
potential for generating more pervasive moderation and governance mechanisms.
echo chambers also presents a risk that Other significant impacts may stem from
communities struggle to achieve factual extending self-representation to virtual
consensus. identities and the need to consider the risks
(e.g. difficulties establishing accountability)
4.2.4. Summary and ecological and benefits (e.g. safeguarding privacy) of
interactions anonymity that virtual environments offer.
Expanding virtual communication and Table 4.2 below summarises the key
engagement through interoperable metaverses ecological interactions between metaverse
may significantly affect culture. However, the technologies and culture.
extent of this impact depends on whether
metaverse applications remain limited to
Meso • A re-definition of the relationship between individuals, private-sector actors and the
state due to the potential exploitation of immersive environments for persistent
surveillance and societal manipulation;
• The emergence of new modes of political and democratic participation through virtual
environments;
• Increasingly blurred lines between virtual and physical realities and individuals’ changing
relationship with their physical environment.
Micro • The potential amplification of harms and distrust in interpersonal sociality due to
challenges enforcing accountability in virtual environments;
• Extension of the virtual dimension of interpersonal sociality and its potential for
diminishing the value of physical sociality.
Self • Extending self-representation to virtual identities and increasing the importance placed
on digital self-representation;
• A changing understanding of physical identity, time and agency in one’s physical
environment;
• Increased agency and self-expression through anonymisation and decentralised
governance of virtual environments.
4.3. Augmented and mixed reality AR systems’ overarching objective has been
described as supplementing and improving
4.3.1. Key characteristics and future a user’s view of a real environment. As such,
trends AR systems are not limited to augmenting a
user’s visual perception of the world but can
Augmented Reality (AR) describes technology-
also augment their hearing, smell and touch.208
enabled experiences that blend physical
AR applications link closely with mixed-reality
and digital realities by imposing computer-
(MR) systems that provide more interactive
generated elements onto end users’ physical
experiences for end users, enabling digital
experiences. Unlike purely virtual experiences,
content to interact with and respond to non-
AR experiences feature computer-generated
digital objects/content in real time rather than
content interdependent and integrated with the
overlaid on a physical environment.209
real world, facilitating augmented perceptions
of one’s real-world environment.206 While some The future development of AR applications links
researchers defined AR as relying on head- closely with the advances in VR technologies
mounted displays, others conceptualise it more discussed in the previous section. They are
broadly based on three characteristics: embedded in AI technique development
(particularly computer vision) and other
1. It combines virtual content with real-world
technologies (e.g. sensors) that facilitate
characteristics.
recognition and mapping of a user’s physical
2. It generates real-time interactive environment and telecommunication and
experiences. connectivity technologies providing the baseline
3. It renders systems in 3D.207 computing infrastructure for AR and MR
experiences.210 However, a key objective in AR/
user AR and MR experiences. For example, landscape and reinforcing social echo
end users exposed to manipulated AR and chambers.222
MR content might experience distrust or
other emotional reactions likely to have 4.3.3. Cultural implications
broader effects on their behaviour in their
While many VR-associated cultural
physical environment. At a societal level,
considerations may also apply to AR and
this raises the risk of broader societal
MR, unique dynamics are at play for AR and
manipulation. Additionally, research
MR. These dynamics result from end users’
suggests that AR and MR technologies
different engagement levels in a virtual
may challenge end users’ abilities to
metaverse versus an AR/MR application: while
distinguish fact from fiction in both an
virtual environments immerse individuals in a
‘augmented’ environment and a physical
fully-virtual environment distinct from physical
one, presenting another risk factor for
reality, AR/MR applications overlay and thus
malign exploitation.219
integrate digital information into an individual’s
• Changing media landscape: AR will actual physical environment. Research
likely become increasingly bound up suggests this difference may significantly
with social media as immersive 3D impact social networking and interpersonal
content increasingly replaces 2D media connectedness, both positively and negatively:
while affecting how the broader media
• On the one hand, emerging research
ecosystem produces and distributes
indicates that AR applications can
information.220 Thus, expanded AR use
enhance social communication
by social media platforms might amplify
and interaction, positively affecting
social media’s increasing domination of the
socialisation and collaborative behaviour.223
media landscape over traditional editorial
For example, research into AR games and
media while simultaneously enabling news
entertainment reports that AR games
organisations to reach a wider readership
can incorporate social and collaborative
through more immersive journalism.221 AR
aspects that incentivise sociability.224
may also change how individuals consume
These positive effects relate particularly to
and interact with news due to AR’s potential
the interconnectedness between end users
to trigger more emotional reactions than
of the same AR and MR application, such
traditional news formats. For example,
as AR game players.
the media might exploit AR’s enhanced
potential for eliciting emotional effects to • On the other hand, experimental research
reach larger audiences and influence public has indicated that using AR applications
opinion, potentially fragmenting the media can detrimentally impact social
connectedness, with AR users reporting
less social connection when interacting augmented simulations, i.e. that feelings and
with others.225 These effects are particularly attitudes formed in ‘augmented’ situations
evident in the physical (dis)connectedness carry over to non-augmented ones.227
of AR or MR application users: for example, As with the Proteus effect, AR use may
because AR and MR applications allow significantly affect individuals’ connections
users to interact with virtual content only and understanding of physical spaces based
visible to them and not others, those in an on AR experiences. Thus, it may affect how
end users’ immediate physical environment individuals navigate their physical environment,
may feel uncomfortable and disconnected with various implications for individuals’
from an end user engaging with AR and cultural identity. Thus, AR-enabled experiences
MR content. Similarly, future AR and MR will likely shape interpersonal connections
applications may display virtual content or cultural identities inside and outside an
relating to individuals in an end user’s ‘augmented’ environment.
environment, potentially violating social
Though presenting a risk of malign social
norms such as privacy or engendering
manipulation, such dynamics also offer
distrust between individuals.226
opportunities for cultural change through
In summary, research indicates that while AR advocacy. Recent work documented an
and MR use may foster social connectedness increasing interest in AR-enabled activism,
between end users of the same applications, underpinned by the activist community’s
negative implications are also possible due perspective of AR as a technology with the
to the disconnect between an end user’s ‘potential for contributing to broad cultural
‘augmented’ experiences and their physical shifts’.228 The underlying belief is that the
environment. This dynamic may affect the immersive quality of AR experiences may
formation of cultural identities, as new cultural enable activists to ‘tell stories in more
communities could form around specific AR expressive ways, transporting audiences
and MR application use (e.g. within the gaming into a new reality defined by the creator’.229 In
community). Conversely, immersion in AR and essence, AR and MR present an opportunity
MR experiences may amplify the disconnect to connect audiences more closely with the
between end users and their existing phenomena activism is concerned with (e.g.
cultural environment by reducing physical climate change) by incorporating it into an
interconnectedness. audience’s real-life physical environment. As
well as enabling positive cultural change, this
AR and MR applications have also been
opportunity could facilitate malign purposes,
associated with changes in people’s
such as regimes and non-state actors
relationships with physical spaces. Recent
intimidating individuals or communities.
social experiments indicated that AR
experiences might change how end users Like VR applications, AR and MR
feel and interact with physical spaces outside may significantly affect privacy and
data-protection norms and social values. new rules and behavioural norms. This effect
At a societal level, AR applications will likely may be particularly strong in communities
continue the trend by which the IoT has where honesty and privacy are important
challenged traditional ‘data minimisation’ aspects of the cultural topography.
norms, presenting ‘an even more visible and
potentially sensitive confluence of sensors 4.3.4. Summary and ecological
and connectivity’.230 This likelihood stems interactions
from how much data progressively advanced
While some AR and MR effects on the
iterations of AR applications will need to
information environment and culture mirror
collect on their users and their users’ physical
those of VR technology, several unique
environments and its necessary persistence to
dynamics are summarised relative to the
seamlessly embed digital content into a user’s
ecological loci in Table 4.3 below. The critical
physical environment. Large-scale uptake of
aspect differentiating AR/MR’s impact from
AR and MR applications, particularly for day-
other technologies is the merging of virtual and
to-day activities such as social networking,
physical reality and the implications of this for:
may thus engender significant changes in
social norms and attitudes towards privacy • An individual’s perception of their physical
and data protection. environment through qualitative and
quantitative shifts in the presentation of
At a personal level, adopting AR and MR
information about physical spaces;
technologies may also challenge attitudes
and behaviours linked to protecting privacy • Amplifying cognitive biases, such as
and personal data, potentially affecting selected reasoning through content
interpersonal connections and the importance personalisation, with potentially greater
of social values such as honesty. As noted effects on individuals’ abilities to establish
above, AR and MR applications may enable and maintain a factual understanding of
the overlay of digital information onto an end their physical environment.
user’s perception of other individuals in their Across the four cultural elements, AR and MR
physical environment in the future. If used may thus present the most significant impacts
without the consent of individuals in an end on perceptual lenses, i.e. processes through
user’s environment, such applications may which cultures generate collective ideas.
significantly challenge social norms around
privacy and honest communication or generate
Macro • Development of new cultural norms for augmented interactions, e.g. acceptable AR/MR
use in interpersonal interaction.
Meso • People’s changing relationship with their physical environment through augmented
perceptions of physical spaces;
• New forms of AR/MR-enabled activism and technology-enabled amplification of social
movements facilitating cultural change.
and more personalised services for end communication and enable access to
users. An example of the latter is the online data networks.244 Section 4.5 on
development of ‘smart homes’ facilitated human augmentation discusses this
via increased object connectivity in a development in more detail.
person’s home environment.240
These developments’ implications for the
• New industrial products and services and information environment vary. First and
the continued development of ‘smart’ foremost, connectivity is a critical enabler
cities and infrastructures: Enhanced for other applications expected to shape
connectivity – particularly an expanded the information environment in 2035-2050,
IoT – also has varied applications at including automated information systems,
the industrial or sectoral level. Like the AR, MR and VR applications and wearable
emergence of ‘smart homes’, advanced technologies discussed in other parts of this
connectivity is expected to progress chapter. Therefore, the impact of advanced
‘smart city’ initiatives, leveraging connectivity on the information environment
advanced connectivity to improve urban will primarily be through access to and
infrastructure, sustainability and quality of availability of these advanced technologies,
life, particularly for people in urban areas. which will likely require higher bandwidths and
Examples include advancements in ‘smart’ low latency.
transportation, energy management, waste
By itself, advanced connectivity promises better
management and preventive infrastructure
and more reliable access to data, information
maintenance.241
and digital communication channels for
• The emergence of an ‘internet of bodies’: end users, organisations and broader
Advances in object connectivity may sectors. This promise implies expanding the
eventually extend to human bodies. information environment’s virtual dimension
Researchers refer to the potential for interpersonal communication in domestic,
development of an internet-linked network social or professional environments. For
of human-connected devices collecting example, advanced connectivity has been
end users’ biometric data as an ‘internet linked to the growth of remote working,
of bodies’.242 While mainly discussed in particularly following the COVID-19 pandemic.
the context of advanced, personalised Building on this, organisations and employers
medicine, the concept may expand to may transfer more activities and services to
other personalised services, such as home the digital domain for the enabling effects of
management.243 An ‘internet of bodies’ advanced connectivity, including telemedicine
may also ultimately lead to an ‘internet of and tele-education.245 However, increased
brains’, i.e. human brains connected to the connectivity also expands the scope of
internet to facilitate direct brain-to-brain information individual end users receive from
connectivity (including remote rural areas some communities may remain or become
where connectivity is currently poor).258 digitally excluded, democratic institutions
must consider how to enable their political
While advances such as space-based
participation via alternative means.262 There
telecommunications infrastructure may
is a risk that certain communities’ digital
address current connectivity shortfalls, there
exclusion could be exploited to reinforce
is also a risk that future advances amplify
their marginalisation in political life. Thus,
existing digital-access divides and engender
discrepancies in access to advanced
new patterns of digital exclusion.259 For
connectivity technologies might challenge
example, connectivity divides might emerge
democratic norms and values, particularly
between the Global North and Global South
concerning individuals’ abilities to participate in
if the uptake of advanced connectivity
democratic processes.
technologies is uneven across countries
and regions with differing technological and Among less technologically and economically
economic development.260 An estimated developed countries, the cultural implications
one-third of the global population currently of advanced connectivity may be associated
lacks access to high-speed broadband, with increasing environmental value
reinforcing the economic, political and social attachments. In many ways, advanced
disadvantages of limited technology access connectivity involves environmental issues
and use.261 Greater disparities in connectivity such as energy consumption, e-waste
service costs or infrastructure costs may management, and the carbon footprint263
amplify such divides in the future, leading to –particularly in societies more affected
increasingly severe consequences as more by changes in the global climate or where
services and day-to-day interactions depend environmental degradation and energy
on connectivity. Such discrepancies may consumption are particularly challenging.264 As
reinforce or result in new social hierarchies these and other societies navigate potential
with sociocultural implications. future energy crises, the evolving cultural
positions on environmental issues may affect
Connectivity advances also link to societal
societal perceptions of advanced connectivity
norms and values around democratic
technologies and their socioeconomic value.
participation, stemming from its significance to
human rights such as freedom of expression Lastly, adopting advanced connectivity
and peaceful assembly. Research on the future technologies may challenge privacy norms
dynamics of online spaces suggests that that feature strongly in many cultures.265
connectivity advances may increase reliance While the challenges to individual privacy are
on technology for political participation. Since already debated today, advanced connectivity
Macro • A changing cultural understanding of labour protection and work resulting from the
rapid displacement of labour generated by human augmentation;
• Societal polarisation stemming from divergent ethical and cultural acceptance of
human augmentation.
Meso • The emergence of new social hierarchies and disparities in technology access, with
implications for societal structures and relationships between communities and the
state as a technology regulator;
• The potential amplification of disability-related social stigma.
Micro • The emergence of new forms of interpersonal sociality through human augmentation,
including direct brain-to-brain communication;
• The potential breakdown of sociality between ‘augmented’ and ‘non-augmented’
humans.
Self • The potential hybridisation of human identity, with people’s sense of self increasingly
connected with technological enablement;
• Reduced barriers to self-expression among those with communication impairments and
other conditions.
63
• Blockchain and distributed ledger interface) has been proposed to allow internet
applications: Distributed ledger users to design and enforce their own rules
technology, including the blockchain, is about the information shared about their
commonly associated with decentralised activities in digital spaces.314
data governance, as data is recorded
These and other future advances in data
and verified in a more transparent
protection and privacy safeguards are
and distributed way via peer-to-peer
considered key features of a future web
mechanisms.310 Since distributed ledger
architecture known as Web 3.0 (Web3), i.e. the
technologies are still developing, their
evolution of the World Wide Web. Though Web
future capabilities and applications
3.0 is still being developed and has different
remain uncertain. However, the potential
technological features, one of its central
for blockchain technology to improve
elements is the expanded use of the blockchain
information security is already being
for a more decentralised web architecture.
explored due to features that can help
Such decentralisation and development of a
‘verify the legitimacy and provenance of
peer-to-peer network hope to grant individuals
digital content in a highly trusted, secured
more control over data, activities and content
and decentralised manner’.311 Among
interactions on the web, thus limiting the level
other uses, the technologies are thus
of data collection and centralisation from
associated with simplifying and increasing
large private sector actors who are the core
transparency in business interactions,
providers of Web 2.0 services (e.g. Amazon,
improving privacy and security in big-
Google and Meta).315
data processing, disintermediating data
management and record keeping (e.g.
4.6.2. Applications and implications for
in governmental management of citizen
the information environment
records), and facilitating secure data
exchange across the IoT.312 As each security-focused information
technology has a distinct objective and
There are also developments aiming to grant
use, applications will also be varied in how
users of internet-enabled services greater
individual end users utilise them and how they
control over their personal data. For example,
are incorporated into wider organisational and
context-aware personal data management
sectoral solutions (e.g. detecting and verifying
(PDM) or advances in personal information
information shared on social media). In the
management systems (PIMS) could give
future, the technologies may be combined
people greater autonomy in determining,
with or integrated into other solutions to
maintaining and developing their identity
provide improved, holistic solutions for
in online spaces in the future.313 Similarly,
information security:
a ‘human API’ (application programming
316 U.S. Army DEVCOM Army Research Laboratory Public Affairs (2021).
317 Pew Research Center (2022b).
318 Pew Research Center (2022b, 6).
319 Digital Regulation Cooperation Forum (2023).
320 Digital Regulation Cooperation Forum (2023).
66 Cultural and technological change in the future information environment
The implications for end-user agency feature the utility of tools providing better security
heavily in debates about the future character safeguards.330 Secondly, there may be
of digital spaces.326 In this context, advances increasing pressures to limit encryption under
in information security solutions, particularly the control of individual citizens, with state
encryption, potentially grant individuals more and private-sector actors constraining end
agency and autonomy in the information users’ access to advanced information security
environment. 327 As emerging technologies technologies.331 As such, people’s autonomy
such as AR, MR, VR and the IoT put increasing and agency in digital spaces may ultimately be
pressure on data protection and privacy constrained by commercial interests, sectoral
safeguards, the development of Web 3.0 competition or political/regulatory action.
and associated tools (such as advanced Lastly, as explained above, a technologically-
encryption, mesh networks, digital passports enabled decentralisation of internet governance
and human APIs) will likely increase people’s may not necessarily empower individuals
control over their data and digital identities.328 because of the potentially contradictory
Such developments may positively impact dynamics in implementing Web 3.0.
the cultural character of digital environments
Information security incidents and the
by translating end-user empowerment
availability or absence of technological tools
into democratised, participatory internet-
to protect against them may also impact
governance structures.329 They may also
how societies understand democratic
alter the balance of power in the information
norms and their manifestation in the virtual
environment between individuals, private
information environment. While advances in
sector actors and governments – a dynamic
some technological areas (such as AR, MR,
closely linked to individualism in many
VR and AI applications) are associated with
national cultures.
digital spaces’ increasing vulnerability to state-
However, several factors may mitigate these sponsored surveillance and other malign uses,
developments’ impact. Firstly, the digital the development and widespread adoption of
literacy people can develop to effectively use information security tools may counterbalance
privacy-enhancing and data-protection tools such advances’ effect to uphold democratic
and participate in effective internet governance values in digital spaces.332
is uncertain. While some anticipate that
Advances in information security also have
digital literacy will gradually improve, allowing
important implications for how society
individuals to navigate different technologies’
understands and attaches normative
risks and opportunities effectively, others
importance to privacy and data protection.
expect end users to struggle to keep pace
The parallel development of technologies
with technological innovation, undermining
capable of threatening and safeguarding
information, communication and data will likely online discourse due to AI-bias challenges
extend the current public debate on the value and the opaque, black-box nature of
of privacy and data protection – particularly many of the models online platforms
whether extensively collecting personal leverage to detect and remove mis- and
data without sufficient privacy safeguards disinformation.333 While advancing AI
outweighs the benefits end users gain from explainability and mitigating its biases will
the providers and platforms collecting such be vital in improving these applications’
data. Without advanced information security reliability, an inherent element of societal
solutions, large-scale data and security trust shapes how effective AI-enabled
breaches may significantly increase a culture’s models are in increasing end users’ trust
normative privacy and data-protection values. in the online content they engage with.
Related equity questions also stem from the If perceptions of AI bias persist, using AI
importance of privacy for populations with techniques to moderate digital content
protected characteristics, given potential may have unintended consequences
equity implications for populations facing more by undermining end users’ trust in the
significant barriers to accessing information- information deemed factual by AI content-
security solutions – further compromising moderation models. It may also lead to
already-vulnerable communities’ privacy and perceived disadvantages or inequities by
data protection. different communities, if they perceive AI
models to reproduce bias against them
Regarding perceptual lenses, applications
through content moderation, potentially
such as AI-enabled mis- and disinformation
amplifying polarisation in digital spaces.
detection have clear beneficial implications
for end users’ ability to understand and • Secondly, though many platforms may
categorise facts – particularly for their implement tools such as AI-enabled
ability to identify manipulated content and detection across their networks, detecting
distinguish facts from fiction in digital spaces. mis- and disinformation also relies on
If technological solutions such as AI-enabled gatekeepers such as journalists and
detection become sufficiently reliable and content creators. Gatekeepers’ lack of
widely scaled across social media platforms, familiarity with advanced technological
they could facilitate a broad cultural shift in the tools may ultimately limit their benefits for
information environment’s virtual dimension, those consuming information. It may also
significantly improving end users’ trust in the yield unintended consequences, such as if
online content they interact, helping establish gatekeepers misuse technology-enabled
credibility of trustworthy institutions while tools and lose credibility among critical
restricting the reach of malign actors. audiences.
However, several drawbacks of AI-enabled and • Thirdly, research on the implications of
other technological solutions may limit these using AI in media and journalism indicates
benefits or have unintended sociocultural that adopting AI in these content-oriented
consequences: professions may produce significant
structural shifts in media markets,
• Firstly, as noted above, there are concerns
potentially introducing disparities and
about the use of AI in the moderation of
power shifts between different market increasing use of and reliance on AI techniques
actors depending on who has access in supporting functions such as detection and
to advanced technologies and who verification may also have a role in defining
does not.334 Notably, adopting more the division of human and machine labour
technologically advanced (and thus across professions, thus shaping the public
costly) solutions to enable functions such debate around the cultural appropriateness and
as information verification may create acceptability of AI uses.
new market barriers for smaller market
actors such as local news media. From a 4.6.4. Summary and ecological
cultural perspective, this may limit such interactions
actors’ role and influence in public debate
Information security is a crucial dimension
while increasing that of large media
of the GAN information environment that
organisations that may be inherently more
may amplify or mitigate privacy, information
disconnected from local communities.
integrity and reliability challenges from other
The second-order consequences of these
technological advances. Current discourse
dynamics may be increased competition
suggests that with greater emphasis on
between a few significant actors in the
individual data control and decentralised
media landscape, already identified as a
internet governance, developing Web 3.0 may
trend contributing to the so-called ‘Truth
significantly change online-space cultures.
Decay’ effect (i.e. the decreasing role of
However, it is unclear whether Web 3.0’s
facts and analysis in public life as media
conceptual basis and other information
organisations focus more on opinionated
security solutions could be effectively
content aligned with their audiences’
implemented or whether it may lead to
existing attitudes and beliefs).335
unintended consequences.
The increasing use of AI and other
While such impacts are uncertain, the speed
technologies for detecting mis- and
of information security advances could be
disinformation may also have implications for
a key consideration regarding the cultural
the character of content-oriented professions
impact of emerging technologies as a whole.
such as journalism. Existing work notes that
Notably, many technologies may have more
adopting AI-driven tools in journalism may lead
disruptive effects if the development of
to ‘potentially far-reaching structural changes in
information security solutions lags. Table 4.6
internal routines and divisions of responsibility
(below) summarises the remaining ecological
between humans and machines’.336 While
interactions between information security and
these changes will likely be chiefly driven by
culture.
advances in generative AI (see Section 4.1), the
Macro • Extending public debate over the value of privacy and data protection, potentially
embedding privacy as a normative imperative in internet governance;
• Developing ethical and regulatory safeguards to mitigate the negative implications of
content moderation for freedom of expression.
Meso • The changing cultural character of digital environments towards democratised and
participatory modes of internet governance;
• The changing power balance between individuals, private sector actors and
governments in the information environment;
• Potential structural shifts in media markets due to greater use of technology-enabled
verification in the media.
Micro • Increased trust in interpersonal sociality stemming from improved detection and
verification tools.
Self • Greater certainty in one’s data and information integrity and a sense of safety in the
information environment;
• A greater sense of individual agency in the information environment due to personal
control over one’s data and digital identity.
71
This chapter discusses this study’s conclusions, societal understanding of culture. While some
drawing on the evidence collection and analysis impacts are unique to each technological
described in the report and our reflections on system, several cross-cutting themes emerge:
the major themes. The first section summarises
• Cultural identities: Our results indicate
and discusses the primary cross-cutting
that cultural changes may result from
research findings, while the second discusses
changing delineations of cultural identities,
implications for UK Defence.
particularly those based on demographic
and geographic characteristics. As
5.1. Summary and discussion of technological change facilitates greater
research findings information consumption and interpersonal
communication in the virtual world,
In the 2035–2050 period, the information experiences in those environments
environment will likely be shaped by may acquire greater significance for an
multifarious technological advances across individual’s perceived cultural identity than
multiple S&T research disciplines, from cultural elements bound to their immediate
developing new technologies to incrementally demographic environment (e.g. the local
advancing existing ones. Technological community or the nation-state). Cultural
advances in AI, VR, MR and AR technologies, identities formed at the transnational or
bio- and neurotechnology, sensing and sub-national level around shared interests,
computing are expected to impact how we attitudes and beliefs may become
consume, share and interact with information, increasingly prominent. The increasing
particularly through interactions with other integration of technology into cultural
technologies. This study aimed to explore identity may generate additional significant
the relationship between such changes in effects, including the potential hybridisation
the information environments’ technological of human identity through technological
landscape and potential future cultural change. enablement (discussed in Section 4.5) and
This study explored the potential cultural the formation of cultural identities based
impacts of six technological systems capturing on norms and values relating to technology
technological innovation in different aspects use (e.g. some communities may
of the information environment: automated become normatively opposed to certain
information systems (particularly decision- technologies while others champion it).
making and content-generation systems), • Assessing emerging technologies’ impact
virtual environments, augmented and mixed on cultural norms and values consistently
reality, advanced connectivity, human highlighted three issues:
augmentation and information security.
Each technological system presents multiple » Privacy-associated norms and values:
implications for cultural identities, norms, Maintaining privacy was consistently
values and the perceptual lenses informing reiterated as a challenge across most
72 Cultural and technological change in the future information environment
Navigating a changing • Defence should explore and monitor the cultural norms and values around
sociocultural context using key emerging technologies and how these may impact perceptions of
for developing and what constitutes ‘acceptable use’ in a Defence context.
exploiting emerging • Defence may benefit from a more in-depth understanding of the future
technologies dynamics of technology access, related inequities and digital exclusion
patterns.
5.2.1. Understanding the cultural impacts change at a more granular level and establish
of emerging technologies the likelihood of different scenarios and
how these may affect Defence strategically,
This study’s themes emphasise the inextricable
operationally and tactically. To support this,
connections between technological innovation
Defence should extend the study’s conceptual
and culture; future studies investigating
framework for understanding the impact of
technological advances and their implications
future technologies on culture, including:
for Defence should remain contextualised
in sociocultural trends. While this study was • Holistically applying the complete
premised on the theoretical assumption that framework through more comprehensive
technologies are actants in cultural change, it is studies, perhaps targeting fewer
evident that cultural and technological changes technologies in greater depth;
should be viewed through a co-productive lens
• Repeatedly applying the framework to build
rather than as linear and unidirectional impacts.
a comprehensive, coherent research base
Therefore, understanding the sociocultural
on the cultural impact of new and emerging
context of technological innovation (e.g. societal
technologies; and
perceptions of technology and the norms
and values informing them) is necessary to • Testing and refining the framework,
understand whether and how technology may incorporating lessons from different
ultimately enact cultural change or become studies.
culturally embedded in its existing form. We propose three related recommendations
This study provides an initial conceptual for this work:
exploration of these dynamics. UK Defence • Firstly, we recommend that Defence
should build on this baseline to understand the invest in developing cultural topographies
interactions between cultural and technological
76 Cultural and technological change in the future information environment
for understanding the most pertinent or may vary. Lastly, regulating emerging
important cultural environments. This technologies may increasingly follow an
is likely to include topographies of key application-oriented approach rather than
national cultures, such as those of the UK, a technology-driven perspective, better
and critical allies and adversaries to enable captured through an applications-focused
Defence to understand the sociocultural lens.
context shaping technological impact in
• Lastly, Defence may benefit from
the UK and how this may differ between
complementing future and foresight-
the UK and its allies and adversaries.
focused studies with historical research to
Exploring these differences using a
understand recurrent dynamics and trends
cultural topography would provide a more
in the cultural impact of technological
grounded perspective on how adopting and
innovation. For example, this study
using emerging technologies may differ
highlighted recurring cases of ‘technology
between the UK, its allies and adversaries
hype’ around emerging technologies and
in the future. Developing topographies
concerns about sociocultural impacts
for national or geographically-bounded
that sometimes do and sometimes do
cultures could be complemented by
not materialise. Comparative analysis of
exploring transnational or subnational
these cases may help Defence clarify the
cultural formations, such as delineated
conditions in which technologies may
online communities or ideological
integrate into culture versus those where
movements (e.g. conservative and liberal
they become actants of cultural change. A
political communities).
second area of interest for Defence may be
• Secondly, we recommend that future exploring historical case studies where war
analyses of the cultural implications or armed conflict catalysed technological
of emerging technologies focus innovation.337 These cases may provide
more on technological capabilities valuable lessons in understanding the
and applications. As many relevant conditions in which organisations can
technologies (e.g. AI) have a broad and rapidly adapt to new technologies and how
diverse range of uses, understanding their they are socioculturally perceived.
cultural implications requires clarity about
their possible use and application. As 5.2.2. Operating in a changing information
such, analysing capabilities or applications environment
may better indicate the opportunities,
The technological and sociocultural trends
risks and cultural implications associated
described in this report have various
with technological change. It may also
implications for Defence’s ability to navigate the
help clarify a technology’s precise role
information environment. Three implications
as an actant, as different developers and
Defence should explore further are as follows:
market dynamics may operate in different
technological applications and end users’ • Firstly, one of the most significant
motivations, attitudes and behaviours impacts of emerging technologies on
337 A selection of historical technological-change cases were recently examined for the Dstl High-Level Decision Support
programme as part of research on new and emerging technologies’ impact on operational and strategic advantage.
This research could be built upon to identify the sociocultural aspects of high-impact technological innovations.
77
the information threat landscape will • Thirdly, Defence should remain cognisant
likely stem from manipulative uses of of the impact of technological change
augmented and virtual reality spaces on the formation of cultural identities,
and human augmentation. As discussed particularly in the UK. Given Defence’s
in Chapter 4, these concerns stem from strong association with the nation-state,
the combination of two factors, namely the UK population’s increasing dissociation
that a) emerging research indicates more from a nation-state cultural identity and
immersive digital experiences may be the emergence of new cultural identities
more likely to influence an individual’s may significantly affect UK Defence’s
attitudes, thoughts and feelings, and b) relationship with the public, including public
there is significant uncertainty about how perceptions of Defence and the perceived
to detect and mitigate manipulation, such value of UK Defence to national prosperity.
as spreading of mis-and-disinformation, Further potential implications include
in an augmented or virtual reality setting. issues such as military recruitment and
As malign actors may exploit these the Defence budget. Similar trends may be
characteristics with direct implications evident in other countries, which Defence
for UK Defence, Defence should continue should monitor to anticipate potential
monitoring emerging research on changes in Defence policies among allies
the implications of AR, MR and VR and partners with possible implications for
technologies and human augmentation the UK.
on social manipulation and relevant
mitigations (e.g. detection and verification 5.2.3. Navigating a changing sociocultural
tools). context for developing and exploiting
emerging technologies
• Secondly, the evolving nature of perceptual
lenses and the (diminishing) ability of The third set of implications relates to
Defence’s audiences and personnel sociocultural trends affecting how different
to identify and understand facts may actors, including UK Defence, can utilise
directly impact UK Defence. Since some emerging technologies in the information
technological systems may increase environment. These are as follows:
people’s difficulty distinguishing truth from
• Firstly, Defence should explore and
fiction, Defence will need to understand
continuously monitor the cultural norms
the implications of a future scenario
and values around using key emerging
where discourse and audience attitudes
technologies and how these may impact
and opinions are less informed by
perceptions of acceptable use within
objective facts and evidence or where
the Defence context. An example is the
audiences are less likely to agree on
evolving perceptions of automation and AI
them. Moreover, Defence should seek to
applications that shape acceptance levels
understand strategies and approaches
of military uses of autonomous systems.
for communicating with audiences in this
Proactively exploring the normative context
environment, such as those emerging
of technological innovation may also
from current mis- and disinformation
help Defence understand relevant ethical
evaluation frameworks that emphasise the
and normative standards to incorporate
explainability of evidence in the context of
into technological development. Besides
counter-misinformation efforts.
helping Defence position itself as a
78 Cultural and technological change in the future information environment
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