RETAIL MANAGEMENT

UNIT 1 TOTAL (18)

CHAPTER 1
Q1 Explain the functions performed by a retailer (Nov 19)
CHAPTER 2
Q1 Explain the significance of organized retail (April 19, Nov 19, April 23) *
Q2 Explain the non-store based retail formats (April 19, April 23) *
Q3 Discuss the factors responsible for the growth of organized retail in India (April 19, April 23)
*
Q4 What is e-tailing? Explain the Advantages & Limitation of the same (April 19, April 23) *
Q5 Explain the types of multi – channel retailing (Nov 19)
CHAPTER 3
Q1 Explain bar coding, RFID & ware house clubs (Nov 19)
Short note
Q1 Green Retailing (Nov 19)
Q2 Airport Retailing (April 19, April 23) *
UNIT 2
CHAPTER 4
Q1 Discuss in detail the factors influencing retail shoppers (April 23) *
Q2 “Marketing Research is an important tool for understanding retail shopper” Comment (Nov
19)
Q3 Discuss the changing profile of retail shopper (Nov 19, April 19, April 23) *
CHAPTER 5
Q1 Explain the objectives of CRM in retail (Nov 19)
Q2 Explain Customer retention approaches (April 19, April 23) *
CHAPTER 6
Q1 Explain the steps in developing a retail strategy (Nov 19, April 19, April 23) *
Q2 Explain retail value chain & lifestyle centers (Nov 19)
UNIT 3
CHAPTER 8
Q1 Explain the following concepts: Category Captain, Buying Cycle in retail, & Staple
merchandise (April 19, April 23) *
Q2 What do you mean by the private label? Explain the categories of private label brands (April
23) *
Q3 what is merchandising? Explain the principles of merchandising (Nov 19)
Q4 Discuss the need and importance of private label brands (April 19, Nov 19) *
SHORT NOTES
Q1 Young & Rubicam’s brand assets valuator (April 23)
Q2 Staple merchandise (Nov 19)
CHAPTER 9
Q1 Explain any four pricing strategies that can be adopted by the retailer (Nov 19)
Q2 What is variable pricing? Discuss its types (April 19, April 23) *

UNIT 4
CHAPTER 10
Q1 State the responsibilities of the store manager (April 19, April 23) *
Q2 What is store design? Explain its Objectives (Nov 19)
SHORT NOTES
Q1 Digital signage (Nov 19, April 19, April 23) *
Q2 5S’s of retail operations (Nov 19, April 19, April 23) *
CHAPTER 11
Q1 Explain the tools used for visual merchandising (April 19, April 23) *
Q2 Explain the ethical and legal aspects of retailing (Nov 19)
SHORT NOTES
Q1 Mall management (Nov 19)
Q2 Career prospects in retail (April 19, April 23) *
 INTERNATIONAL MANAGEMENT
UNIT 1 TOTAL (24)
CHAPTER 1
Q1 Need and Features of International Marketing (Nov 22)
Q2 Process of International Marketing (Nov 18, Nov 22) *
Q3 Benefits of International Marketing (May 19, April 23) *
Q4 Difference Between Domestic and International Marketing (Nov 22, Nov 19) *
Q5 Different Orientations of International Marketing: EPRG Framework (May 19, April 23)
Q6 Entering International Markets (Nov 18, May 19, Nov 19, April 23) *
Q7 Barriers to trade: Tariff & Non-Tariff (Nov 18, May 19, Nov 19, April 23) *
Q8 Trading Blocs (Nov 18, May 19, Nov 19, April 23) *

UNIT 2
CHAPTER 2
Q1 Economic Environment (Nov 18, May 19, Nov 19, Nov 22, April 23) *
Q2 Legal Environment (SN) & (Read) Political Environment (May 19, April 23) *
Q3 Elements of Culture (Nov 18, May 19, April 23) *
Q4 (Read) HOFSTEDE’S Six Dimension of Culture (Nov 19)
Q5 Need for conducting International Marketing Research (Nov 18, May 19, April 23) *
Q6 International Marketing Research Process (Nov 19)
Q7 Scope of International Marketing Research (Nov 22)

UNIT 3
CHAPTER 3
Q1 International Product life cycle (Nov 18, Nov 22, May 19, April 23) *
Q2 Role of Packaging and Labeling in International Markets (Nov 22, May 19, April 23) *
Q3 International Market Segmentation and Targeting (Nov 18, Nov 22, Nov 19) *
Q4 Factors affecting International Pricing (Read) (Nov 22)
Q5 International Pricing Methods (Nov 19) *
Q6 International Pricing issues (SN) (Nov 19, May 19, Nov 22, April 23) *
Q7 Types of International Distribution Channels (Read) (Nov 19)
Q8 Factors Influencing Selection of Distribution Channels (SN) (Nov 22, May 19, April 23) *
Q9 Planning International Promotion Campaigns steps (Nov 18, May 19, April 23) *
Q10 International Promotional Tools/Elements (Nov 19, Nov 22) *

UNIT 4
CHAPTER 4
Q1 Controlling International Marketing Operations (Nov 18, May 19, April 23) *
Q2 International Strategy (15 marks) (Nov 22, Nov 19) *
Q3 Need for International Strategies (May 19, April 23) *
Q4 Types of International Strategies (Nov 18, Nov 19) *
Q5 Features of International Service Marketing (May 19, April 23) *
Q6 Service Culture (May 19, Nov 19, April 23) *
 BRAND MANAGEMENT
UNIT 1 TOTAL (20)
CHAPTER 1
Q1 Distinguish Between Brand Vs Product (April 19, April 23) *
Q2 What is brand building? Explain the steps in brand building process. (April 17)
Q3 Brands are very important to consumers. Justify this statement with reasons. (April 18,19) *
Q4 Write short note on scope of branding. (April 23) *
CHAPTER 2
Q1 Illustrate the Strategic Brand Management Process with examples. (April 17,18,19,23) *
Q2 With the help of a diagram explain the CBBE model. (April 17) * Pg 35
Q3 What is brand awareness & brand image? Explain its advantages. *
CHAPTER 3
Q1 Brand positioning & Importance of brand positioning (Read)
UNIT 2
CHAPTER 4
Q1 Criteria for choosing Brand elements (April 17,23) *
Q2 Types of brand elements (April 18,19) *
CHAPTER 5
Q1 Integrated Marketing Communication (April 19) *
Q2 Personalizing Marketing (April 23,19,18) *
CHAPTER 6
Full chapter read
CHAPTER 7
Q1 Co-branding Advantages and Disadvantages and leveraging secondary brand associations
(April 19,18,23) *
UNIT 3
CHAPTER 8
Q1 Brand value chain with value stages (April 18,19,23) *
CHAPTER 9
Q1 Explain the Quantitative & Qualitative research technique in detail (April 17,18,23) *
Q2 Importance of brand personality *
Q3 Big Five model (April 19) *
CHAPTER 10
Q1 Brand Asset Valuator (BAV) model in Detail (April 19,23) *
Q2 Young & Rubicam’s Model (April 18) (Read)
Q3 Y&R Model (April 17) (Read)
CHAPTER 11
Q1 Comparative & Holistic Method of measuring Brand equity (April 17) (Read)
UNIT 4
CHAPTER 12
Q1 Brand product Matrix in detail (April 19,23) *
Q2 Brand Hierarchy (April 17,18,23) *
Q3 Co-branding & Advantages (April 19)
CHAPTER 13
Q1 Cause related marketing (April 18) *
Q2 Green marketing
CHAPTER 14
Q1 Brand Extension, Advantages & Disadvantages (April 17,19) *
Q2 Line extension (Read)
CHAPTER 15
Q1 Explain Brand revitalization & Brand Reinforcement (April 18,19) *
 MEDIA PLANNING & MANAGEMENT
UNIT 1
CHAPTER 1
Q1 Meaning & Features of media (April 19)
Q2 Role of Media In business (Oct 19)
Q3 Factors influencing media Planning Decisions (April 23)
Q4 Role & importance of media in consumer buying decision (April 19)
Q5 Role of media planner (April 23)
Q6 Challenges of Media Planning (April 23,19)
Q7 Meaning, Role & importance (Oct 19)
Q8 Sources of media Research (April 23,19, Oct 19)
UNIT 2
CHAPTER 2
Q1 Need for media mix
Q2 Factors Affecting & Types of Media Mix Decision (Oct 19)
Q3 Print media (April 23,19)
Q4 Radio (Oct 19)
Q5 Out-of-Home (April 23)
Q6 Emerging Media (April 23,19)
Q7 Need for Media Strategy (April 23,19)
Q8 Steps in Formulating Media Strategy (Oct 19, April 23)
UNIT 3
CHAPTER 3
Q1 Factors to be considered while Framing a Budget (April 19)
Q2 Methods of setting Media budget (April 23,19 Oct 19)
Q3 Role of media buyer (April 23)
Q4 Steps in media buying process (Oct 19, April 19)
Q5 Media Scheduling (April 23)
Q6 Factors affecting Scheduling (April 23)
Q7 Scheduling Patterns (April 19, Oct 19)
UNIT 4
CHAPTER 4
Q1 Media Measurement (Oct 19, April 23)
Q2 Television Metrics (April 23)
Q3 Plan Metric (Oct 19)
Q4 Evaluating Television Media Buying (Oct 19)