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CHAPTER 47

Social Change

Garth Massey

Social change in sociology has three mean- outline that describes the way things are,
ings, each occupying a wide swath of the yet we know they will be different the next
discipline’s attention. The first treats social time we look. We often talk about “soci-
change as a subset of sociological theory. ety” or “social life” as if it were a static or
This is the meaning of social change in most a solid thing, when we know it is constantly
textbooks with the title “Social Change” changing, restlessly moving about, reconfig-
published in the last half-century (e.g., uring to becoming something new. For those
Sztompka 1993; Applebaum 1970; Boudon in sociology fascinated with the surprises of
1986; Chirot 1994; Hagen 1962; Moore 1963; what comes next, social change is sociology.
Smith 1976; Lauer 1991). The second sees When most people think about change,
social change as a process driven by pow- they think about their change: changes
erful social phenomena, the workings of in their lives, their choices, and the way
which constitute the mechanism operating they have coped with new circumstances
to effect social change in the modern era. and challenges. Some of this is associ-
The third approaches social change as an ated with getting older and accumulating
active engagement in solving problems and life experiences. Some comes from geo-
improving people’s life chances. There is graphic mobility, job changes, marriage, par-
overlap between these three meanings, as enthood, divorce, illness, the accumulation
this chapter will show, but each constitutes of things, the loss of friends, opportunities
a distinctly different answer to the question: to try something new, and personal hard-
What is social change? ships.
Social change can be thought of as the
sum of people’s personal changes (ubiqui-
Introduction: Personal Change and tous and continuous) in social contexts, a
Social Change philosophical position called methodologi-
cal individualism. “Social change must be
Social life is perpetually in flux. We glimpse seen as produced by the aggregation of
a moment and it is gone. We sketch an individual actions, and what else could
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488 the cambridge handbook of sociology, volume 1

bring it about?” (Boudon 1986: 56). Personal physiology (Sztompka 1993: 3). The disci-
changes, however, are part of something pline has posited theories of society and
bigger than oneself, something social and theories of social change, setting for itself
beyond the purely personal. the task of reconciling the two. It is worth
C. Wright Mills (1959) wrote about the knowing about and understanding this his-
private and the public, biography and his- tory of thought, but fortunately sociology
tory as a way of conjoining the personal and has for the most part moved on.
the social. Far from being distinct, they are
inevitably intertwined and complimentary.
Classical Theories of Social Change
Human agency (what some people think of
as free will, initiative, or choice) and the Most books devoted to social change
inventive construction of social meaning lib- recount what the greatest minds have
erate the individual from a life of reflex- thought, what the most creative and disci-
ive, determined behavior in a social envi- plined researchers have found, and what a
ronment. At the same time, few choices contentious academic discipline has argued
are completely free, and the study of social about for the past two hundred years. In
life tells us that what we do and what we short, it tells the reader – usually students
think are done for reasons that have less to majoring in sociology – what sociologists
do with agency and more to do with social think about social change. It is a fascinating
structure than most people would like to story, full of important lessons and worthy
admit. of sustained inquiry.
Karl Marx reminds us that people “make Theories of social change are at the core
their own history, but they do not make of sociological theory. It would not be too
it as they please; they do it under circum- much of an exaggeration to believe that the-
stances existing already, given and trans- ories of social change are not only a staple
mitted from the past” (Marx 1964[1852]: 1). of classical sociological theory but are clas-
Emile Durkheim (1964[1893]) and Georg sical sociological theory, from Montesquieu
Simmel (1950) offer guides to conceptual- to Comte, through Marx, Pareto, Spencer,
izing this social dimension as a reality that Durkheim, Weber, Simmel, Veblen, and
seems to transcend or stand apart from indi- Sorokin (Coser 1971).
viduals. The “social facts” that sociologists The edifice of conceptualizations and his-
record, measure, analyze, and use to explain torically illustrated “types” in Max Weber’s
why we do what we do, as well as the work and the emphasis Emile Durkheim
social forms of our encounters with oth- gave to answering the question, what is
ers, examined most effectively in the twen- the “sui generis” social in the study of
tieth century by Erving Goffman (1967), are society, belie their central concern: the
a subject in themselves. In the analysis of monumental transitions of traditional social
social facts and social forms can be found life into modern societies. More directly,
many of our understandings about social what was central to most of the major
change. social theorists in the nineteenth and early
twentieth centuries was the diminution of
earlier social forms and the growing pre-
Social Change as Sociological Theory dominance of something new, complex,
powerful, and worrisome. All of them seem
Sociological thinking has long been dom- to agree that the speed of this transfor-
inated by a false distinction between the mation was unprecedented in human his-
static and the dynamic, being and becom- tory. In short, they were all talking about
ing, permanence and change, structure and social change: its scope, speed, and its con-
function, the synchronic and the diachronic. sequences and, by implication, what could
Piotr Sztompka calls this the “original sin” be done about it.
of the discipline and likens it to the Weber’s (1958[1904–1905]) most famous
misappropriated example of anatomy and work for American audiences, his thesis on
social change 489

the influence of early reformation Protes- He applied evolutionary principles such as


tantism in the emerging economic order growth, complexity, adaptation, and repro-
that was passing from mercantile to indus- ductive advantage to describe society and
trial capitalism, says very little about “soci- to explain how it operates. Only secondar-
ety” per se. Rather, it is about ideas widely ily did he consider how it changes, falling
embraced that compel both economic ratio- prey to and dragging the discipline into the
nality and lifestyle choices. The Protestant dilemma of reconciling structure and func-
Ethic and the Spirit of Capitalism is trying tion.
to answer a very modern question: What Spencer believed all things are evolv-
drives social change? ing from incoherence to coherence, chaos
Similarly, Durkheim’s first major work, to order, simple to complex, small to
The Division of Labor in Society, is not an large. Where Marx thought the develop-
analysis of how things are but how social ment of social classes were the seeds of
life has come to take its late nineteenth- social change, Spencer saw differentiation –
century form in much of Europe, and what including social classes – as a natural and
this means for the future. Between the lines therefore stabilizing feature of evolution.
is the political and social tumult of France Because evolution is a fact of nature that
in the nineteenth century and the desire governs all of its forms, including human
to understand social change of a kind that social life, any effort to challenge the course
appeared to Durkheim to be the march of of evolutionary change was folly. Spencer’s
industry and urban life. enthusiasts in the United States, espe-
To Karl Marx is attributed an alterna- cially William Graham Sumner (1954[1883]),
tive, more threatening examination of soci- pushed this idea as both a moral and politi-
eties dominated by new industrial, eco- cal imperative.
nomic, and political forms. Perhaps among In the 1940s, Talcott Parsons began con-
them all, Marx was the most enamored structing his highly influential model of
by the possibilities of a new type of soci- the social system of structures and func-
ety. The dialectic of change, adopted from tions (1964[1951]). A theory of society was
Hegelian philosophy, treated social transfor- prominently outshining any theory of social
mation as both imminent and full of poten- change. But, as the enthusiasm with social
tial. It seemed to contain an inner dynamic systems theorizing began to wane in the
that embraced an eschatology of a more tumultuous 1960s, its proponents could no
rational and humane social life. Getting longer avoid the task of explaining social
there necessitated the mobilization of social change (Demerath and Peterson 1967; Par-
forces opposing the social fissures growing son 1966; 1977). The idea of stresses (exter-
ever deeper and more pernicious. The trans- nal forces) and strains (internal dynamics)
formation of Europe in the nineteenth cen- was advanced, emphasizing the adjustments
tury had given birth to both the most pow- the social system could make and the way
erful of antagonisms and the key to human interdependencies put limits on any alter-
liberation. ation in social system parts. This conserva-
tive answer to the question of social change
was not embraced by many younger sociolo-
The Social System and Evolutionary
gists who looked more favorably on a resur-
Theory
gence of Marxian analysis, even in the more
The enthusiasm for an evolutionary per- tame forms it took in American sociology.
spective gripped late nineteenth-century
thinking. Beyond the life sciences, it pro-
Conflict Theories and the Critique
vided a metaphor, an analogy, and a
of Society
heuristic device when given expression by
evolutionary social system theorizers like The conflict perspective offers a more
Herbert Spencer (1898), who saw society – volatile image of social forces engaged in
literally or metaphorically – as an organism. a continual contest in pursuit of their
490 the cambridge handbook of sociology, volume 1

interests. This is not to say that people are in and its global economic and military reach.
pitched battle 24/7, but disruption and sta- The study of social change advanced largely
bility are always in uneasy tension. Social by discarding theories of a static or slowly
order in periods of calm is held in place evolving society in favor of something more
by a balance of forces that are always shift- dynamic, fluid, and subject to efforts to
ing. Social order is never static, but is being make the world a better place.
negotiated as shortcomings and a constella-
tion of divergent forces seek some sort of
From Progress to Modernity to
resolution. The key to this perspective is
Globalization
power.
Conflict theory emphasized how the It is not surprising that the modern era (the
contest over power, privilege, and mate- West since 1500) was dominated for cen-
rial well-being impels social and politi- turies by the idea of progress. As the world
cal change. Clashing interests and oppos- became an increasingly known environ-
ing forces, often quiescent but sometimes ment – geographically but also through sci-
openly and actively at odds, tell a story of entific discovery, the replacement of author-
a society in flux and, for some, a society in itarian governance with the rule of law, an
need of change. The outcome of the con- exponential growth of material wealth and
test determines something more particular comforts, and the diminution of caste-like
and concrete than the adaptive ability of the status systems – it became a matter of belief
society as a whole. Contestation determines that things were getting better.
who will rule, who will take an oversized A version of this took hold in the twen-
portion of the good things a society has to tieth century under the heading of mod-
offer, and who will articulate what consti- ernization. The West had become a shin-
tute society’s dominant attitudes, opinions, ing “house on the hill” in contrast to a poor,
and ideology, at least for a time. non-democratic Third World of poverty,
Sociology traces the conflict perspective peasant agriculture, tribalism, and tradi-
to Karl Marx – the theorist and researcher tion (Hobsbawm 1994). Confident that the
of capitalism, not necessarily the revolu- social formation of Western nations was
tionary – but its development drew on preferable to any other, and recognizing the
many people’s scholarship and has been increasingly interconnected global commu-
shaped by dozens of contemporary scholars. nity, modernization was put forth as the
In the early twentieth century, Georg Sim- path of social change (Inkles and Smith
mel wrote elegantly about the contradictory 1974; Apter 1968). It not only described
nature of all social relations, but he is most social change in the West. It became a
often cited for his analysis of the way vari- blueprint for how to effect change around
ous arrangements engage in conflict result- the world in the form of international devel-
ing in new configurations that are them- opment (McMichael 2016).
selves dynamic, possess contradictions, and Theories of social change in the more
are destined to be resolved. The process is recent decades often have been articulated
endless. around the concept of globalization. The
If the exercise of power is the cen- classical theorists – especially Weber and
tral process for conflict theorists, the key Marx – were keen to understand the eco-
social structural feature is inequality, and nomic dynamics among nations and regions,
particularly social classes. C. Wright Mills, but it was not until the second half of the
who described himself as a “plain Marxist,” twentieth century that social theories of
was an iconoclastic scholar, raising ques- globalization took shape. Immanuel Waller-
tions about power and social class in the stein (1974) and other world-systems the-
1950s. His White Collar and The Power Elite orists embedded their ideas in solid his-
paved the way for the critical analysis by torical and comparative research, spawning
young social scientists of American society new inquiries into the rise of capitalism,
social change 491

the growth and dominance of cities, and demonstrations and protest marches, solicit
the neo-colonial relations between First and funds, advertise their views, and seek to dis-
Third World nations. Post-modernization credit their opponents in order to change
theories of development borrowed heavily women’s reproductive options.
from the world-system theorists, as did the There are dozens if not hundreds of sim-
emerging perspectives on globalization. ilar examples of agents or drivers of social
Globalization – the rapidly growing eco- change in the world today. Rather than a
nomic, political, social and cultural linkages seemingly endless list or a myriad of dis-
among nations and particularly the spread parate forces, they can be grouped under a
of Western power and influence into every small number of topics, such as are found in
corner of the globe – expresses the most sig- texts on social change today (e.g., Weinstein
nificant form of social change operating in 2010; Harper and Leicht 2011). Five drivers of
the world today. social change – social movements, technol-
ogy, war and revolution, large corporations,
and the state – make clear this way of under-
standing social change (see Massey 2016).
Agents, Mechanisms, and Drivers of
Social Change
Social Movements
There has emerged another approach to Probably no area of sociology has done more
social change in the past two decades. to move the study of social change into
Instead of building theoretical systems, it the arena of contemporary historical and
is more historical and comparative, digging comparative inquiry than the scholarship
into the grit of social life as it has been of social movements. Charles Tilly’s stud-
and as it is today. It examines the agents, ies of revolutions, rebellions, and counter-
the mechanisms, the drivers of social change revolutions (Tilly 1964; Tilly et al. 1975; Tilly
that transform people’s lives and the social 1978) inspired and guided a reorientation of
world in which they live. social movement research. Much of what
Understanding social change in the world sociologists, political scientists, and journal-
today requires a confrontation with the ists previously wrote about social move-
most powerful forces that affect the speed, ments concentrated on the reasons groups
scope, and direction of social change. Robert mobilize and how they form and operate
Merton called these forces “social mech- as organizations. At about the same time,
anisms” and described them as “social William Gamson (1975) challenged the lack
processes having designated consequences” of attention that had been given to the
(Merton 1968: 43–44). A few examples suf- attribution of outcomes, that is, how social
fice to illustrate what Merton means. Judi- change is the result of social movements.
cial decisions both play catch-up to pub- It is difficult to find a day in which social
lic opinion and behavior (e.g., same-sex movements are not in the news. Unpaid
partnering) and impel people and orga- workers in Zimbabwe, political protestors
nizations to change their practices and in Thailand, gun-safety advocates in the
often their attitudes (e.g., outlawing racial US, persecuted minorities in Myanmar,
segregation). Digital information technolo- anti-immigration demonstrators in Central
gies have rapidly changed the way peo- Europe – social movements are part of
ple work, communicate with one another, everyday life in the twenty-first century,
are entertained, and know about the world whether they are conventional and peace-
around them. To advance their opposi- ful or disruptive and violent, seeking minor
tion to the termination of pregnancy, anti- changes or major transformations of politi-
abortion activists and their organizations cal, social, or economic affairs.
offer and push for legislation, oppose the Social movements drive social change in
appointment of judges, file lawsuits, hold at least four ways:
492 the cambridge handbook of sociology, volume 1

r they influence public opinion by insert- hours. Internet search engines and apps, the
ing their version of issues into popular compressor, online banking, the combine
discourse; harvester, photocopiers, robotics are more
r they influence the formation of public examples of how the development of time-
policy and take an active role in how poli- and labor-saving technologies have changed
cies are implemented; the way people live and work, interact with
r they provide subcultural alternatives for one another, and see the world.
their members and other movement Technologies create new sources of
sympathizers: language, values, beliefs, power, while the control of science and
and attitudes, music and dress, and ways technology enhances the power of those
of interacting; and who possess them. The stirrup affixed to the
r social movements impact those who saddle shook up the distribution of power in
Medieval Europe by investing its users with
participate in them: their identity, life
a better way to deliver violence. Nuclear
choices, and future public involvement.
weapons had much the same effect in inter-
national relations. The iPhone in its vari-
ous machinations made the Apple Corpora-
Technology
tion the most capitalized corporation in the
Technologies can be so powerful in their world, and its top executives are welcome
ability to provide advantages over their pre- guests in the halls of government.
decessors and have such an effect on social
and economic life that they seem to mark
War and Revolution
new levels in the development of civi-
lization: the stone (tools) age, the bronze Unlike social movements and technology,
(smelting) age, the iron (plow) age, the war is only occasionally examined in stud-
industrial (steam power) age, and the digi- ies of social change (Joas and Knöbl 2013).
tal (information technology) age. Michael Mann (1988) convincingly argues,
In its most basic sense, technology is “the however, that modern war is an ongoing
application of knowledge to the achieve- and major force influencing and structuring
ment of particular goals or to the solu- social, political, and economic life in soci-
tion of particular problems” (Moore 1972: eties today.
5). A technology – an object, a way of Wars, and preparations for war, in the
doing something, or the system that sup- twenty-first century are a powerful force,
ports a practice – acquires new meaning capable of garnering huge portions of
and is adapted to the active interests and national economies; generating cutting-edge
imaginations of its users. This is the applica- research; changing international borders;
tion of human agency. That people have an ushering in as well as destroying politi-
uncanny knack for finding a use for some- cal and religious systems; realigning social
thing that its originators did not intend is classes, national groups, and gender rela-
part of its sociological dimension. For exam- tions.
ple, young people had ideas about, and Three obvious ways modern war acts as
found uses for, personal computers (e.g., an agent of social change are war’s destruc-
gaming and social networking) far different tion, planning for war, and participation in
from the intentions of the electrical engi- war (Marwick 1974). Added to this are the
neers, mathematicians, and military strate- changes in a society that adopts a perma-
gists who developed the modern computer. nent war economy; the technologies devel-
Technology can radically alter the use oped to prevent, conduct, and treat the
of time and labor. For example, women’s wounds of war; and the organizational and
lives changed immeasurably when washing operational lessons war offers to corpora-
machines replaced scrubbing boards and flat tions and the state. Planning and paying for
river stones. The move from typewriters military preparedness has become a cen-
to word processers saved countless work tral governmental expenditure that creates
social change 493

economic regions and entire industries r for more than a century they have orga-
highly dependent on military spending. nized the labor process, deciding how
War-torn societies are transformed in the work will be done and contesting the
aftermath of civil and international wars. terms under which people work;
The pursuit of diplomacy, reconciliation, r their size and economic power rest on
and the creation of a social fabric that makes the control of capital necessary for both
war less likely all lend a hand in reconfigur- public and private investment;
ing regions and countries disfigured by war, r they are intimately involved in reconfig-
sometimes – but not always – successfully. uring and finding uses for existing tech-
Unlike war, revolutions are almost always nologies and developing new technolo-
considered in discussions of social change, gies that facilitate and guide what we buy
often as a subset of social movements. and what we do with our purchases;
The social-psychological analysis of relative r they dominate the cultural landscape
deprivation (Gurr 1970), in various config-
with images of themselves and their
urations, has become a staple in explain-
products, encouraging everyone to par-
ing “why men rebel.” Studies of revolutions
ticipate fully in the world of material
look at the social changes that give rise to
consumption; and
revolutionary outbreaks and seek to predict
r they are integral to the political pro-
which have greater likelihood for ushering
in social change (e.g., Skocpol 1979). cess – including elections – and play a
decisive role in advancing legislation that
benefits themselves, and opposing legis-
Large Corporations lation and regulation that could dimin-
In the twenty-first century large corpora- ish or impair their operations as privately
tions do not dominate only the economy. owned, profit-seeking organizations.
Their decisions reach across the globe to
frame the contours of life: how we work;
The State
how we spend our non-working hours; what
we buy, want, and desire; how we see our- Charles Tilly defines states as, “relatively
selves and our relationships with others; and centralized, differentiated, and autonomous
the choices we make regarding the environ- organizations controlling the principal con-
ment, our communities, and future genera- centrated means of coercion in delimited
tions. As one of the most powerful forces space” (Tilly 1984: 63). A state’s operations
ever devised, large corporations influence are usually thought of as “the government.”
the speed, direction, and scope of social The modern state has both real and unreal-
change for every one of us. ized power, the expansion and contraction
While there are more than five mil- of which constitutes much political debate
lion legally recognized corporations in the today.
United States, only a few thousand across The state’s power is most obvious in its
the globe engage in business on a massive preparation for and conduct of war. The
scale. These are the large, often multina- modern state is heavily invested in scientific
tional corporations that employ most of the research and applications for the develop-
people, own most of the business property, ment of technology. It is the focus of social
exert most of the political influence, provide movements seeking to speed up or change
most of the personal wealth, and generate the course of change. State-corporate col-
most of the commercial media. Large cor- laboration in facilitating and directing eco-
porations are continually tinkering with the nomic activity is at the heart of both demo-
“technology” of the corporate form as they cratic and authoritarian capitalism. States
move inexorably around the world and ever advance social improvement to a lesser or
deeper into our lives. greater degree using public resources to
Large corporations are a force guiding advance collective goods, that is, improve
social change in at least five ways: the well-being of the nation.
494 the cambridge handbook of sociology, volume 1

States today create and maintain the with the US Supreme Court’s decision in
value of the currency and regulate pub- Brown v. Topeka Board of Education that all
lic finance. They build and operate schools, forms of racial segregation were unconstitu-
waste treatment plants, highways, airports, tional. The Supreme Court’s Citizen United
bridges, parks, prisons, and what is gen- v. Federal Election Commission decision that
erally called public infrastructure. Local, campaign contributions are a form of free
state, and federal governments oversee pub- speech protected by the First Amendment –
licly owned land and earth resources; take ending limits on corporate campaign contri-
responsibility for the safety of workplaces, butions – is transforming the political land-
food, and drugs; respond to emergencies scape today.
and disasters; and assume some care for
the elderly, veterans, and disabled citizens.
Modern states patrol the streets and inves- Social Change as Social Activism
tigate crime, regulate who and what comes
into their territory, administer pension pro- One of the reason students are drawn to
grams, ensure health care for some or all sociology is their interest in making social
of their citizens, and authorize courts to change. Young people are concerned about
adjudicate alleged crimes, levy penalties for the world around them, locally and beyond.
wrongdoing, and imprison malefactors. They want to make a difference, and they
States exercise powers that make them a want things to change. There is too much
force of social change. The means of a state poverty, too many people in prison, there
are many, but among them are three of par- is too much war, too many refugees, and
ticular note. too many lives ruined by war. They want
States create laws about what is and to apply what we know and help shape
is not allowable behavior or organizational the fabric of social life to empower people
activity. Dismantling corporate trusts more and enhance the potential for human dig-
than a hundred years ago altered the nity and social justice. Sociology is expected
economic landscape as American industry to be an activist discipline that will help its
became the most powerful in the world. students and practitioners make a difference
Laws advancing workers’ ability to col- in the world – make social change.
lectively bargain with large corporations Activism takes many forms. Obviously,
increased the wages of workers and were a engaging in a social movement is one of
major force by the mid-twentieth century in these. Activism can mean, for the mechan-
greater income equality than the nation had ically inclined or technologically savvy,
ever known or has known since. developing a better way to do something
States devote resources, create agencies or having the ability to do something that
and organizations, and in other ways solve previously was not possible. For example,
problems and meet challenges faced by the disability rights movement – through
its citizens. The interstate highway system encouraging research and development and
was a state creation that transformed not by changing laws and public perceptions –
only transportation but the nation’s human has opened doors to jobs and schooling.
geography. Public health agencies, originat- It has helped to develop technology that
ing in city government before spreading to makes environments more accessible, safer,
states and the nation as a whole, has had and welcoming.
a dramatic effect on people’s well-being, Sometimes social activism can sound
including maternal and childhood health like a how-to manual for social movement
and the eradication of diseases. mobilization (Alinsky 1946; 1971). It can
States’ judicial systems interpret and also be a how-to manual for engaging in
enforce the law with sometimes dramatic work that directly changes peoples’ lives.
consequences for social change. Decades Bill Drayton established Ashoka in the 1980s
of civil rights struggle came to a head to help enterprising individuals around the
social change 495

world improve their own and their com- large corporations, social movements, tech-
munity’s life through what he called “social nology, and the state.
entrepreneurship.” Thousands of projects Finally, for people who want to solve
have been created both in the United States social problems and live in a better world,
and around the world (Bornstein 2007). social change means rolling up your sleeves
Among them is the use of micro-credit to and getting busy. Sociological tools can
launch very small-scale businesses by poor help in these endeavors. Indeed, sociology
people to whom capital was not available. has a long and proud record of harnessing
For his work founding the Grameen Bank sociological knowledge to efforts at social
and helping change the lives of millions of improvement.
people (the majority are women), Moham-
mad Yunis received the Nobel Peace Prize.
A third form of activist sociology References
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