AAR HOSPITAL

NAIROBI, KE

PROPOSAL
MARKETING
2023
CONTENT CREATION & YOUTUBE MARKETING
STRATEGY PROPOSAL.

PROPOSED TO: ORGANISED BY:

AAR Hospital Brenda Cheptoo Langat
About
Company 2023

Marketing proposals are highly important selling tools for small consultants and
agencies. Hence, the first section of the proposal usually includes a summary of the
company's industry experience and capabilities.

Another key section of the marketing proposal includes project background. This
is where a marketing consultant outlines specific details of a project, including
objectives, methods of completion and any other special details. Objectives are
usually reflective of what the hiring company wants done. Method describes
which procedures will be used to complete the project successfully and
efficiently.

MARKETING PROPOSAL
Project 2023
Proposal
Background

As a hospital, your goal is to provide top-notch medical services and care to

your patients. To do this, you need to reach out to potential patients and
educate them on the various conditions and treatments that you offer. With
over 2 billion monthly active users, YouTube is a powerful platform that can
help you reach your target audience and achieve your goals. In this proposal,
we will discuss the benefits of using YouTube for advertising and content
creation, as well as our proposed strategy for your hospital.

MARKETING PROPOSAL
 Goals &
Objectives

01 Keyword Targeted Ads:

We propose creating keyword-targeted ads that will appear to users who

search for specific health conditions or symptoms. These ads will drive traffic to
your hospital's website or landing page, where users can learn more about your
services and book appointments.

02 Educational Content:

We recommend creating educational videos that explain different medical

conditions, their symptoms, and treatment options. These videos can be used
to establish your hospital as a trusted authority in the medical industry, and
can also help potential patients learn more about their health concerns.

MARKETING PROPOSAL
03 Patient Testimonials:
We suggest creating patient testimonial videos that highlight the positive
experiences that patients have had with your hospital. These videos can help
build trust with potential patients and show them that your hospital is a
reliable choice for their medical needs.

04 Virtual Tours:
We recommend creating virtual tours of your hospital to give potential
patients a sense of what it's like to be there. This can help ease any anxieties
that they may have about visiting a hospital, and can also showcase your
hospital's facilities and technology.

05 Q&A Sessions:

We suggest hosting Q&A sessions with your medical professionals on YouTube

to answer questions that potential patients may have. These sessions can be
live-streamed or pre-recorded, and can cover a variety of topics related to
health and wellness.
 Proposal Aim &
Conclusion
In conclusion, YouTube is a powerful platform that can help your hospital reach potential
patients and establish itself as a trusted authority in the medical industry. With targeted
advertising and engaging content, you can educate and entertain your audience while
promoting your hospital's services. We believe that the proposed strategy outlined above
will help your hospital achieve its goals and reach new heights in patient care.
 Proposal
Timelines

Problem Evaluation
Business Case Development
(marketing team and CEO)

First Release (Marketing Director)

Second Release (Sales and
Marketing Teams)
Project Closure

MARKETING PROPOSAL