Unit 3 – Business Implementation and Strategies for Tourism and Hospitality

Entrepreneurs

Answer this test to the best of your knowledge. If you think the statement is true, write T. If
the statement is false, write F. Write your answers on the space before the number.
_____________1. Organization innovation includes marketing performance, financial performance, and
workforce relationship.
_____________2. The consumers and producers of tourism services geographically separated in the
tourist market, therefore the promotional activities covering a wide audience taking a particular relevance.
_____________. Entrepreneurship and innovation are extremely important factors in tourism and crucial for
the continual success and development of industry, both at global and regional level.
_____________4. Opening of new direction and new markets could also be a factor for innovative
development of tourism business.
_____________5. Effective innovation strategy should also be developed to help the entrepreneurs sustain
the business.

Draft. Not intended for publication. For classroom use only

Answer the following questions below:
1. How important is it for the tourism and hospitality entrepreneurs to use innovative
strategies?
(Specify the benefits it can give to the entrepreneurs)
Answer:
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Draft. Not intended for publication. For classroom use only