Consumer Behavior in The Coronavirus Crisis-New Insights On The Impact of COVID-19 - Agility PR Solutions

4/3/2020 Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19 - Agility PR Solutions
U a
Consumer behavior in the

coronavirus crisis—new insights
on the impact of COVID-19
by Richard Carufel | Mar 26, 2020 | Public Relations
 Facebook  Twitter  LinkedIn  Email
As retail marketers continue to brainstorm their way through this

unprecedented crisis, it’s a good time to evaluate what consumers are
thinking—what they’re buying now, how they’re buying it, what they’re
notbuying, and how long they think the crisis will last.
New research from on-demand consumer insights platform Suzy, included

in a recent presentation given by CEO and founder Matt Britton, o ers new
insights on the e ects that coronavirus is having on consumer behavior
and sentiment across the United States. 2
We use cookies to ensure that we give you the best experience on our website. By continuing to
Okay, thanks
navigate on this website, you accept the use of cookies. Privacy Policy
https://www.agilitypr.com/pr-news/public-relations/consumer-behavior-in-the-coronavirus-crisis-new-insights-on-the-impact-of-covid-19/ 1/9
Concern is setting in
Overall, 71 percent of Americans are now “very concerned” about the
news surrounding COVID-19, compared to 47 percent who said the same
thing two weeks ago.
Fi y-nine percent `of consumers now believe the COVID-19 crisis will last
up to three months; 25 percent believe the crisis will last four to six
months, and 10 percent believe it will last over six months.
2
Purchasing trends are changing
Fi y-four percent of consumers are no longer considering the purchase of
big-ticket
We use cookies items
to ensure that(homes, cars,
we give you the trips, luxury goods)
best experience over the
on our website. next three
By continuing to
Okay, thanks
months. Instead, consumers are focusing on two tiers of consumable

products, which Britton has deemed the “Survival” tier and the “Sanity”
tier:
Where consumers are buying their products has also changed. Over the
last two weeks, consumers are beginning to fear crowding and lack of
inventory, and said they are shopping less at wholesale and big box
retailers (at a decrease rate of 33 percent and 35 percent, respectively).
Meanwhile, despite concerns about deliverability of packages, online

shopping has increased 31 percent in the past two weeks; visits to local
grocery stores have increased 28 percent.
Okay, thanks
Fast food Is thriving—for now

Interestingly, 38 percent of consumers said that they’ve been visiting quick
service restaurants more in the past week, possibly as an alternative to sit-
down restaurants.
Franchises with the highest increase in visits include:
McDonald’s: 58 percent
Dunkin’ Donuts: 40 percent
Burger King: 38 percent
Starbucks: 36 percent
Wendy’s 35 percent
Chipotle: 35 percent
However, this might not be the case for long; 42 percent of consumers said
that they do not trust the safety of any food prepared by QSRs.
“With this survey, Suzy confirms the importance of listening to your

customer—and that in times of uncertainty, there are opportunities for
new leaders to emerge,” Britton said in a statement a er the presentation’s
release.
2
Okay, thanks
Britton also announced plans to provide more webinars in the future to

continually update companies on how consumer behavior changes and
evolves over the course of this crisis. In addition, the Suzy website is now
home to a Consumer Insights Hub for information related to COVID-19,
including blog posts, a sentiment tracker, links to past webinars, the latest
statistics from Suzy’s real-time audience network, and more.
Coronavirus and the State of the U.S.

Consumer, Part 2
from Suzy
1:01:34
Access the full report here.
Part One of the “Coronavirus and the State of the U.S. Consumer” webinar 2
series, which was presented on March 5th, can be found here.
The presentation, Coronavirus and the State of the U.S. Consumer, Part 2,
navigatewas initially
website,given on March
the use20th to business
Privacyleaders
Policy across several key
Okay, thanks
on this you accept of cookies.
industries. Data was sourced from a census-weighted panel of 866

consumers on the Suzy platform, and collected in real time between March
18th and March 19th.
Daily PR Updates
Essential PR industry news, opinion, and analysis
delivered to your inbox daily.
Email
GET UPDATES
Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one
of the web’s leading sources of PR and marketing communications
news and opinions. He has been reporting on the PR and
communications industry for over 12 years, and has interviewed hundreds of
journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com;
@BulldogReporter
RECENT ARTICLES
1 in 5 Americans
We use cookies won’t
to ensure that travel
we give youuntil 2021—heightening
the best experience on our crisis forBy
website. embattled
continuingairline
to
Okay, thanks
navigateindustry
on this website, you accept the use of cookies. Privacy Policy
The ght against COVID-19 is a war—how companies are adopting military skills
Multicultural consumers streaming content more as social distancing continues
 Facebook  Twitter  LinkedIn  Email
RECENT POSTS
1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline

industry
The ght against COVID-19 is a war—how companies are adopting military skills
Multicultural consumers streaming content more as social distancing continues 2

Amid COVID-19 pandemic, employees have low trust in leadership to navigate
through crisis
6 tips for establishing media relationships that will get you coverage Okay, thanks
CLIENT RESOURCES
Agility™ support documentation
Agility™ online training sessions
Contact our support team
PRODUCTS
Media Database & Outreach
Media Monitoring
About Us Monitoring & Measurement Services
Locations Newswire Distribution
Careers One-Time Media Outreach
Newsroom
     2
RESOURCES CONTACT
Media Monitoring Support
Okay, thanks
navigateMedia
on thisRelations
website, you accept the use of cookies. Privacy Policy
Contact Us
PR Measurement Book a Demo
PR Strategy Request Pricing
Downloads
Search
Webinars
PR News
© 2020 Agility PR Solutions LLC · A subsidiary of Innodata. All Rights Reserved. · Privacy
Policy · Journalist Privacy Notice · Terms of Use · Accessibility
Okay, thanks

Consumer Behavior in The Coronavirus Crisis-New Insights On The Impact of COVID-19 - Agility PR Solutions

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Consumer Behavior in The Coronavirus Crisis-New Insights On The Impact of COVID-19 - Agility PR Solutions

Uploaded by

Copyright:

Available Formats

4/3/2020 Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19 - Agility PR Solutions

Consumer behavior in the

 Facebook  Twitter  LinkedIn  Email

As retail marketers continue to brainstorm their way through this

New research from on-demand consumer insights platform Suzy, included

months. Instead, consumers are focusing on two tiers of consumable

Meanwhile, despite concerns about deliverability of packages, online

Fast food Is thriving—for now

Franchises with the highest increase in visits include:

“With this survey, Suzy confirms the importance of listening to your

Britton also announced plans to provide more webinars in the future to

Coronavirus and the State of the U.S.

Access the full report here.

industries. Data was sourced from a census-weighted panel of 866

Multicultural consumers streaming content more as social distancing continues

 Facebook  Twitter  LinkedIn  Email

1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline

Multicultural consumers streaming content more as social distancing continues 2

Agility™ support documentation

Agility™ online training sessions

Contact our support team

About Us Monitoring & Measurement Services

Locations Newswire Distribution

Careers One-Time Media Outreach

PR Measurement Book a Demo

PR Strategy Request Pricing

Policy · Journalist Privacy Notice · Terms of Use · Accessibility

You might also like