INDIVIDUAL ASSIGNMENT

BPK 20802: ENTREPRENEURSHIP

SEMESTER 1, SESSION 2023/24

Faculty of Technology Management and Business

Department of Production and Operations Management

Name NURIN HAZIQAH BINTI HAPIZAN

Matric
AP230015
Number
Section 1
ENCIK MOHAMED ISMAIL BIN K.P.HJ
Lecterur
PAKIR MOHAMED
1. RICHIAMO & GOLDEN ART GALLERY
2. START A LOW-COST / NO-COST
Course ONLINE BUSINESS
3. BUSINESS PROCESS
IMPROVEMENT TECHNIQUE
Name of the Organizer Speaker/ Tentative Program Executive Summary
Course/Workshop
Officiator Brief about course Date Tim Platform Fee (if
e any)
(Objective)

1. Richiamo & Pusat 1. Encik 8.00 am – Registration This course tells about 6 8-5 F2F FREE
Golden Art Gallery Teknousahaw Muhammad Zamry how to start a business November (Perpustakaan
8.30 am – Breakfast
anUTHM and why we should start 2023 Tunku Aminah)
2. Puan Nur
8.45 am – Session 1 from now. They tell that
Zuliyana
our background does not
11.00 am – Session 2
3. Dato’ Anuar A determine our future but
Rahman 1.00 pm - Picture & our effort and knowledge
Lunch does.

1.15 pm - Dismiss

2. Start a Low Cost E-latih Coach Teresa 8.00 pm – Join course This course tell about 19 8- E-latih Website FREE
/ No Cost Online how to make a online December 9.30 (
8.10 pm – Intro course
Business business with a low cost 2023 https://elatih.hrd
8.30 pm - Start about and what we can sell in corp.gov.my/co
course online business. urses?order=No
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9.30 pm - Dismiss
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3.Business Process E-latih Jyro B. Trivino 8.00 pm – Join course This course tell about 20 8- E-latih Website FREE
Imrpovement how to improve our December 9.30
8.10 pm – Intro course (
Technique business with 2023
https://elatih.hrd
8.30 pm - Start about management technique
corp.gov.my/co
course and marketing
urses?order=No
technique.
9.30 pm - Dismiss ne&categories=
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Course 1 : Program Business Talk: Richiamo & Golden Art Gallery on 6
November 2023

The program's primary goal is to introduce and encourage young individuals,

especially university students, to step into the realms of business and
entrepreneurship. It aims to ignite the interest of students, offering valuable insights
into the world of business. The event featured two sessions, hosting three
distinguished Malaysian entrepreneurs – Puan Nur Zuliyanan bt Ahmad, director of
Richiamom Holdings Sdn. Bhd.; En Muhammad Zamry Abu Samad, Managing
Director of Richiamo Coffee Sdn. Bhd.; and Dato’ Anuar A Rahman, CEO of Golden
Art Gallery Sdn. Bhd., also an alumnus of UTHM.

The first session showcased the success stories of Puan Nur Zuliyanan and En
Muhammad Zamry, a dynamic husband-and-wife duo in the business of the
renowned product, Richiamo. Dato’ Anuar A Rahman, a successful entrepreneur and
UTHM alumnus, shared insights into digital gold in the second session. The event
unfolded on November 6, 2023, a Monday, in Bilik Lestari 1, Tunku Tun Aminah
Library, Universiti Tun Hussein Onn, and was successfully organized by the UTHM
Entrepreneurship Center.The program begins at 8 am with registration, followed by a
tasty breakfast at 8:30 am. From 9 am to 11 am, the first session features Mr.
Muhammad Zamry and Mrs. Nur Zuliyana, sharing their valuable insights. The
second session continues until 1 pm. At 1 pm, there's a photography session and
lunch. Finally, after lunch, the program concludes with a dismissal.

En Muhammad Zamry Abu Samad initiated the proceedings with a brief introduction
to his journey. From a rubber tapper and sugarcane entrepreneur to a successful
businessman, he emphasized the informativeness power of consistent effort. Using
the analogy of selling burgers, he highlighted the importance of considering
competition, taste, presentation, packaging, and costs. As a mentor and example to
attending students, he urged sharing a portion of future earnings with parents,
emphasizing the significance of this gesture.

En Muhammad Zamri shared valuable business knowledge, emphasizing sincerity

and competition as crucial elements. He stressed the need for students to assess
their abilities before venturing into business, stating that self-awareness is the key to
success. Making informed decisions, fostering positive relationships, and maintaining
commitment and discipline were central to his advice.

Puan Nur Zuliyanan continued the discourse, focusing on financial discipline for
beginners. Emphasizing the challenges of financial management in
entrepreneurship, she urged aspiring business owners to earnestly learn financial
management. Puan Nur Zuliyanan highlighted the importance of settling debts
before investing in a business and maintaining unwavering commitment and effort in
financial management.Discussing the intentions behind entrepreneurship,
distinguishing between positive and negative motives. She urged entrepreneurs to
focus on business development rather than seeking popularity. Maintaining good
relationships with suppliers and customers, staying resolutely focused on success,
and adhering to well-defined objectives were central to her advice.

Puan Nur Zuliyana urged participants to remain focused on success rather than
seeking popularity, emphasizing the need for continuous dedication and a
commitment to business objectives. She expressed, "We Want Our Business Move
Forward," encouraging entrepreneurs to stick to their goals. Responding to a
student's question about facing challenges like insufficient stock and supplier
disruptions, Puan Nur Zuliyana provided a concise yet effective solution – having
multiple suppliers. However, she cautioned that managing various quality suppliers
might be challenging, suggesting that sourcing locally in Malaysia could offer reliable
product quality.

Dato’ Anuar A Rahman enriched the second session with his successful
entrepreneurial journey, encouraging participants to ask fundamental questions
about their business goals and fostering a forward-looking mindset. He emphasized
the importance of curiosity, continuous learning, and bravery in attempting new
networking with knowledgeable business individuals, setting goals, and consistently
striving to achieve them. His message underlined the idea that engaging in business
is a path to a luxurious life.

Dato’ Anuar A. Rahman further advised participants to steadfastly confront

challenges and failures, as each problem in business presents an opportunity for
growth. He offered valuable advice to students contemplating entrepreneurship
alongside their studies, emphasizing the need to manage study and work time wisely
to avoid straying too far from academics.

The event concluded with a photography session and the distribution of appreciation
tokens, symbolizing the shared moments and the organizers' gratitude. This
comprehensive program not only provided practical insights but also laid the
foundation for fostering an entrepreneurial spirit within the university community.

As a conclusion, the program ended with a photography session featuring the

entrepreneurs and the distribution of tokens of appreciation from the organizers. The
program highlighted the significance of self-confidence in achieving success in
business. Entrepreneurs were reminded to recognize their values, employing them
effectively in their ventures. The responsibility was underscored for entrepreneurs to
have clear plans and strong aspirations when developing a business. The trio of
Knowledge, Focus, and Prayer was emphasized as crucial elements in maintaining a
healthy entrepreneurial identity.
Course 2 : HRD Corp e-Latih: Start Low-Cost Online Business on
December 19 2023

On the 19th of December, HRD Corp e-Latih provided insightful guidance on

venturing into low-cost online entrepreneurship, demystifying the process for aspiring
business owners. This comprehensive overview delved into the fundamental
requirements, diverse business models, popular product categories, and practical
tips for success.

The prerequisites for initiating a business were systematically enumerated,

emphasizing the accessibility of entrepreneurship. From basic tools like a
smartphone and internet connection to crucial elements such as an online presence,
compelling visuals, and the ability to handle online transactions, the essentials were
outlined. Equally crucial were personal attributes like courage, determination, hard
work, and persistence, underscoring the human factor in entrepreneurial success.

A nuanced exploration of four distinct business models shed light on the diversity of
opportunities available. The services model, encompassing virtual assistance,
technical support, writing, graphic design, and consulting, emphasized the value of
skills and knowledge that could be delivered remotely. The rental model, involving
letting out existing assets like rooms, cars, or formal attire, highlighted the potential
to monetize what one already possesses. Online selling, encompassing traditional
buy-and-sell and innovative dropshipping, showcased strategies for generating
revenue with minimal upfront costs. Creating and selling products, especially in
popular categories like food, clothing, artwork, and gift boxes, emerged as a viable
and low-cost avenue.

The online business landscape, as presented by HRD Corp e-Latih, also explored
various business domains, including consulting, online coaching, writing and editing,
blogging, and virtual assistance. This segment provided an insightful glimpse into the
diverse avenues within the digital realm where individuals could carve their niche.

A step-by-step guide was meticulously detailed for potential entrepreneurs, ranging

from introspection and resource evaluation to in-depth research, business model
selection, defining offerings, and choosing the most suitable online platform. This
structured approach aimed to demystify the entrepreneurial journey, making it
accessible to a broader audience.

Practical tips, derived from real-world experiences, were generously shared. These
included seeking support from family and friends, active participation in forums or
groups relevant to the target audience, the delivery of exceptional customer service,
leveraging the power of social media marketing, and, above all, the importance of
perseverance. The report encapsulated these tips as valuable nuggets of wisdom,
grounded in the practicalities of entrepreneurship.

Inspirational quotes from visionaries like Steve Jobs and Melinda Emerson
underscored the motivational aspect of the entrepreneurial journey. These quotes
reminded prospective business owners of the significance of perseverance,
continuous learning, and the resilience required to navigate the challenges inherent
in starting and sustaining a business.

In conclusion, HRD Corp e-Latih's insights on low-cost entrepreneurship on

December 19 provided not just a roadmap but an empowering guide for individuals
embarking on the online business journey. The report was a testament to the
transformative potential of determination, resilience, and leveraging available
resources to carve a niche in the dynamic world of digital entrepreneurship.
Course 3 : HRD Corp e-Latih: Business Process Improvement
Technique on 20 December 2023

In the rapidly evolving realm of e-commerce, the optimization of online shopping

experiences is not just a necessity; it's a strategic imperative for ensuring sustained
business success. Jyro B. Trivino, in his comprehensive insights shared on
December 20, presents a nuanced framework for business process improvement
that intricately dissects the online shopping journey, Shopping online has become a
seamless process, typically beginning with the creation of an account on the chosen
platform. Users can then search for products, adding desired items to a virtual
shopping cart. Upon completion, the next step involves proceeding to checkout,
where personal details, including shipping information, are entered. Following this,
users input their payment information, choosing from various payment methods
available. Before finalizing the purchase, a review of the order ensures accuracy.
Once confirmed, the order is placed, and users may receive a tracking number to
monitor the shipment's progress. Upon arrival, a careful inspection of the items
ensures satisfaction, marking the completion of the online shopping journey.

At the heart of Trivino's approach lies the fundamental concept of controlling through
setting standards. This foundational principle asserts that these standards must be
calibrated with precision, maintaining a delicate equilibrium between being
reasonable and achievable. Striking this balance is pivotal, preventing potential
employee frustration or the inadvertent stifling of progress. The subsequent step of
measuring actual performance against these established standards becomes the
linchpin for success, with a particular emphasis on key performance areas such as
sales, employee satisfaction, and turnover. Deviations from these standards,
whether they fall below or exceed them, mandate a spectrum of corrective actions.
The interventions can range from overarching strategic adjustments to more granular
tactics, such as recalibrating employee remuneration structures or instituting
targeted training programs.

The performance of notable companies serves as a vivid testament to the critical role
effective business processes play in a company's overall health. Ford's reported
losses of 3.3, Xerox's dramatic drop of 93%, and Apple's remarkable achievement of
a $3 trillion valuation as of January 3, 2022, are tangible examples that underscore
the direct correlation between robust business processes and organizational
prosperity.

The complexity inherent in performance measurement is thoughtfully acknowledged

within Trivino's framework. It necessitates an acute understanding of what
parameters to measure, a dynamic process of active monitoring, and a perpetual
alignment with the ever-evolving needs and specifications of customers. Two
overarching standards, categorized as hard (operational) and soft (perceptual), are
identified as crucial for a comprehensive assessment. Hard standards encompass
quantifiable metrics such as customer response time, installation periods, and
customer retention rates. In parallel, soft standards introduce a more nuanced
dimension, relying on perceptual measures like brand perception rating, customer
satisfaction index, and assessments of service quality.

Within Trivino's framework, the concept of Key Result Areas (KRAs) emerges as
pivotal focal points, representing crucial spaces where positive results significantly
impact the achievement of overarching business goals. Aligning Key Performance
Indicators (KPIs) with strategic objectives and ensuring they meet the criteria of
being measurable, attainable, time-bound, and exciting serves to fortify the
effectiveness of the proposed framework.

Productivity enhancement, as per Trivino's delineation, entails a strategic fusion of

process improvement and corrective action. This involves a meticulous approach
that includes eliminating redundant steps, strategically combining tasks to reduce
redundancy, resequencing processes for optimal flow, automating repetitive tasks,
and simplifying complex procedures. The underlying ethos is to foster a culture of
continuous improvement, where adaptability and innovation become inherent in the
organizational base.

In summation, Jyro B. Trivino's business process improvement techniques unfold as

a robust roadmap for organizations seeking not just to refine but to elevate their
online shopping processes. Diligent implementation of these strategies promises not
only an agile response to the ever-shifting landscape of customer needs but also the
cultivation of operational efficiency. This, in turn, positions businesses to not merely
navigate but to thrive in the dynamic and fiercely competitive digital marketplace.