As rãs

Foi em 1927, num jantar em um restaurante

especializado em rãs pescadas no rio Tietê, que o
conceito de antropofagia teria sido adotado pelo grupo
modernista brasileiro. Quando as rãs foram levadas à
mesa, sob aplausos, ecoou no salão o grito tupinambá
ouvido pelo viajante alemão Hans Staden quando da
sua captura: “Lá vem nossa comida pulando!”.
As rãs
Foi em 1927, num jantar em um restaurante
especializado em rãs pescadas no rio Tietê, que o
conceito de antropofagia teria sido adotado pelo grupo
modernista brasileiro. Quando as rãs foram levadas à
mesa, sob aplausos, ecoou no salão o grito tupinambá
ouvido pelo viajante alemão Hans Staden quando da
sua captura: “Lá vem nossa comida pulando!”.
Problem
List 3-5 problems your company observes and wants to solve.

Problem 1
Give a striking overview of the problem and explain it briefly.

Problem 2
Elaborate on how this negatively impacts people and their experiences.

Problem 3
Frame the problems effectively as it will set the stage of your entire pitch.
Solution 1
Describe how you envision to solve the
The Utopia
problems you shared.
List 3-5 ways your
company proposes to
Solution 2 solve them.
Communicate big value prop, and be
truly straight forward.

Solution 3
Be very clear so you can smoothly jump
to introducing your product.
as revistas
Introduce your company's
product or service as the ultimate
solution to these problems.
Step 1 Birth of Product
2017
or Service
Step 2 A simple timeline on how your product
2018 or service came to be is a helpful way
of visualizing your company's origin
story.
Step 3
2019
What frustrations or ideas led to this?
Tupina TUPINAMBÁS (povo indígena)
O termo tupinambá pode ser usado de duas formas:
mbás Pode ser designativo dos povos indígenas brasileiros
que, por volta do século XVI, habitavam duas regiões da
costa brasileira: A primeira ia desde a margem direita do
Tupinambás
rio São Francisco até o Recôncavo Baiano; a segunda ia
Povo indígena do cabo de São Tomé, no atual estado do Rio de Janeiro,
até São Sebastião, hoje o estado de São Paulo.

Reason 2
What are the trends these days that make your product
or service possible, that may not have existed previously?
 70

Traction 60

Where is your company 50

currently at? Visualize with

40
a graph to highlight
important developments. 30

20

10

0
Item 1 Item 2 Item 3 Item 4
Target
Market Target Market 1
What are their profiles and visual personas?
Who are the customers Describe them and detail their needs.
youwant to cater to?

Target Market 2
Visualize the people who will turn to
you for solutions.
Size the 1.9 Billion
Total Available
market Market (TAM)

Apply the two ways to

size the market - top
down or bottom up.
53 M
Serviceable
10.6M Available
Market (SAM)
Serviceable
Obtainable
Market (SOM)
 Direct
Competitors

Indirect
Competitors
 Advantage 1
Visualize your competitive advantages
using a quadrant for easy scanning.

Advantage 2
How is the landscape differentiated?
Competitive What makes you different from all of your
Advantage competitors, both direct and indirect.
 Advantage 3
What can you do better than your
competition? How will you outperform
them, now and in the future?

Advantage 4
Competitive A company with strong competitive
advantages are likely to survive and

Advantage thrive in the longer term.

Competitor approach
Approach 1
How will you set your company from the competition?

Approach 2
What's your path to reach your customers?

Approach 3
Events, partnerships, ads — list the effective ways to reach them.
 Whether through a graph or chart, present the viability of
Business your product and tell how your company will operate and
achieve goals.
Model
If you have plenty of ways to make money, focus on one
main method, such as subscription, ads, and transactions

Touch upon key metrics here too, such as Life Time Value
(LTV) and Customer Acquisition Cost (CAC).
The Team Member 1
Team Title

Introduce the
people behind
the product or Team Member 2
service.
Title

Team Member 3
Title
 Step 1
Future Q1 2020

Roadmap Step 2
Q2 2020
What are your next
steps and goals? How Step 3
much support do you Q3 2020
need from investors and
what will it get you? Step 4
Q4 2020
Contact us
123-456-7890

hello@reallygreatsite.com

www.reallygreatsite.com
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