TƯ DUY THIẾT KẾ

DESIGN THINKING
Session 5: Testing
Lecturer: Anh Huynh
UEH Institute of Innovation (UII)
OBJECTIVES

In this session, students will be

o Introduced the Testing phase in the Design Thinking process
o Introduced the importance of Testing
o Introduced the steps in Testing
o Introduced tools and techniques
TESTING
Why testing?

• The main purpose is to learn from the users (defined users)

• Suggested changes during this stage can increase the quality of the final result
• People not involved in the prototype process will provide customers/users
perspective
STEPS IN
TESTING
STEPS IN TESTING

1. Test preparation
2. Conducting the test
3. Document results
4. Infer learnings
STEPS IN TESTING

1. Test preparation
Define clear-cut learning goals or hypotheses that we want to
test:
o What do we want to learn?
o What do we want to test?
o With whom do we want to conduct the test, and where?
We need to prepare:
o Define question maps
o Determine the test scenario
The Design Thinking Playbook
STEPS IN TESTING

2. Conducting the test

o “It has been our experience that we achieve the best results when we
test multiple ideas or variants of one idea that we have described as a
scenario beforehand”.
o “Never go hunting alone”. Those involved can take on different roles
§ The moderator
§ The actor
§ The observer
STEPS IN TESTING

3. Document results
o Extremely important step. Photos or video recordings are very suitable for
documentation.
o Questions to ask:
§ “Can you say more about how it feels to you?”
§ “Show us why this would (not) work for you?”
§ …
STEPS IN TESTING

3. Document results
Feedback-capture grid: It facilitates the documentation
of feedback, either real-time or from presentations and
prototypes. We use the grid to capture the feedback
systematically and deliberately in four main areas
o What do we like?
o What wishes do we have?
o What questions have cropped up?
o Which initial ideas and solutions have we found?

The Design Thinking Playbook

STEPS IN TESTING

4. Infer learnings
o The insights serve to improve our prototypes and adapt the persona
o The purpose of testing is to understand needs better and build up empathy
o The approximation and constant improvement—as well as, again, failure and mistakes—
achieve the learning effect
o REMEMBER
“FAIL FAST – FAIL OFTEN”
TOOLS
TOOLS

A/B Testing
o Quantitative testing
o Suitable for simple prototypes
o Allows us to test two different versions of a
landing page

The Design Thinking Playbook

TOOLS

Testing sheet
o Plan a test systematically and define the
roles
o Document the test and the results so it’s
easy to use them for the next activities
o Consider in advance which are the test
criteria and in which cases the hypotheses
are considered verified in order to validate
the needs and to check assumptions
o Develop empathy for the user The Design Thinking Playbook
TOOLS

Feedback capture grid

o Test the first prototypes quickly and easily
using four defined questions
o Write down, collect, and cluster the test
results
o Narrow down these on problems as well
as solutions, personas, and ideas and
further develop prototypes
o Make quick and simple structured notes of
The Design Thinking Playbook
the feedback on ideas, presentations, etc
NOTES
NOTES

o The purpose of testing is to learn (from defined users), not to sell prototypes
o The functions of the prototype should not be explained in advance
o Situations where a potential customer would need a prototype should be
requested
o Collect and analyze quantitative data to demonstrate qualitative results
END
Thank you!

Vietnam
https://future.ueh.edu.vn/