Professional Documents
Culture Documents
Famous and
(Infamous)
Workplace &
Community
Training
A Social Histor y of Training and Development
Famous and (Infamous) Workplace and Community
Training
David M. Kopp
Famous and
(Infamous) Workplace
and Community
Training
A Social History of Training and Development
David M. Kopp
Barry University
Miami, FL
USA
I would like to acknowledge the many people who supported me during the
writing of this book, especially: Barry, Marilyn, Gregorio, Juana, Zak, Nik,
Isaac, and Ashly.
Special thanks to Palgrave-Macmillan and to Stacy Noto and Marcus
Ballenger, sponsoring editors, and Jazmine Robles, assistant editor.
Thanks also to Barry University, Katie Desiderio, Joanne Ittilucksatit,
Chanel Preston, and Alex Wheeler.
Finally, I would like to thank the reviewers for their valuable feedback
and insight.
vii
CONTENTS
2 What Is Training? 15
ix
x CONTENTS
Index 171
LIST OF ABBREVIATIONS
xi
LIST OF FIGURES
xiii
xiv LIST OF FIGURES
Fig. 6.1 The Beatles (from left to right: John Lennon, Ringo Starr,
Paul McCartney and George Harrison) (ca. 1965) 84
Fig. 7.1 Cover of the National Society for the Study of Education
Yearbook 111
Fig. 7.2 1877’s Advice to a Wife 114
Fig. 7.3 Parent Education via Gentle Measures in the Management and
Training of the Young (1904) 116
Fig. 7.4 The Black Man and the Policeman (Abbott’s Frightening
System 1871, p. 10) 117
Fig. 8.1 The wonder elixir—Kopp’s baby friend 126
Fig. 8.2 Mrs. Winslow’s Soothing Syrup for Children Teething (ca. 1903) 130
Fig. 8.3 The cover and first page of a Hitler Youth handbook (1934)
(From the author’s personal collection) 134
Fig. 8.4 Job aid on flag-based semaphore (Reichsjugendfusshrung, 1934,
p. 212) 135
Fig. 8.5 Flowers (A Hitler Youth job aid making the case for eugenics
(Brennecke, 1938, p. 22)) 136
Fig. 8.6 Skull (Physiognomic job aid from Hitler Youth handbook
(Brennecke, 1938, p. 13)) 136
Fig. 9.1 Coronet was a major distributor of social guidance films 145
Fig. 9.2 The U.S. government created Bert the Turtle to train youngsters
how to protect themselves against an atomic blast (ca. 1951) 146
Fig. 9.3 Facts about fallout (Excerpt from page 10 of government
pamphlet (Facts about Fallout (1955)) 149
Fig. 9.4 Multimedia modalities used depending on intent is to educate,
explain, and clarify (Piskurich, 2010) 150
Fig. 10.1 The cover of a training manual published by the National
Association for the Advancement of Colored People (NAACP)
(ca. 1955) 166
LIST OF TABLES
xv
CHAPTER 1
not only the processes of the training, but so, too, the
goals.
For example, consider a thought experiment where train-
ing is a scoundrel, aiding and abetting sexism and the objec-
tification of women as deliberately4 memorialized in the
Hooters™ restaurant’s training handbook with its directives
to the female servers:
Look wholesome, yet sexy . . . and, white bras only with make-up to
be worn at all times. Approved shorts are to be tight-fitting also but
should fit so that the buttocks of the server are not showing . . .
jewelry and body piercings are to be subtle, yet sexy. (Hooters,
1999, 2007, pp. 5–6)
provide the reader insight into not only the specific proposi-
tion—the social history of training—but also facilitate an
understanding of the larger issues the cases themselves may
present (Yin, 2013). The review of the training and training
methods for each case was accomplished by an examination
of training manuals, handbooks, trade bulletins, films, as well
as other primary source documents relevant to the case; such
methodology is considered to be a reasonable framework for
qualitative research and inquiry (Armstrong & Jones, 1987;
Fisher, 2004). Historical artifacts such as training manuals
and training ephemera serve as their own individual histories
that provide important evidence about the way they were
used and, as a result, play a vital role in cultural heritages
(Pearson, 2008).
This book is meant to be analytical and explorative, not
prescriptive or programmatic (e.g., while I may comment on
the given training’s effectiveness or ineffectiveness, training
evaluation per se is not my focus in this book). And, while the
tactical purpose of this book is to raise awareness of the social
history of training practices, my strategic point is perhaps a
post-modern one; that is, exposing historical training prac-
tices from an inert historical footnote to a call-to-action for
practitioners to reflect—with a more critical lens—on the
hidden power imbalances and unintended consequences
that may be embedded within the training systems of
today. Lessons learned here include the recurring idea that
those who would train must be vigilant in ensuring that not
only are workplace and community training systems ethical,
but also the interventions. And, while modern-day labor and
civil rights laws make certain that today’s community and
workplace training are invariably uncontroversial and value
free6—present-day training manuals being predictably
generic and sanitized—surviving training manuals and
NOTES 9
NOTES
1. https://www.youtube.com/watch?v¼5hCTVWoLE0A
2. Another example that fascinated me occurred when I was
reading the testimony from the Nuremberg Nazi trials
10 1 INTRODUCTION: ON THE AXIOLOGY OF TRAINING AND. . .
REFERENCES
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Baker, T., & Jones, R. (1968). Coffee tea or me?: The uninhibited
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Barry, K. (2007). Femininity in flight: A history of flight attendants.
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Brennecke, F., Childs, H. L., & Dodd, W. E. (1938). The Nazi
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com/file/so-you-wanna-be-hooters-girl
12 1 INTRODUCTION: ON THE AXIOLOGY OF TRAINING AND. . .
What Is Training?
ON TRAINING MODALITIES
Generally speaking, training modality is with respect to two
domains: time and place. Specifically, is the training occurring
at the same time with the trainer (synchronous) or not
TRAINING’S BEGINNINGS 17
TRAINING’S BEGINNINGS
The concept of training can be traced back to antiquity.
Steinmetz (1976) concluded that as “primitive man invented
tools, weapons, clothing, shelter, and language, the need for
training became an essential ingredient in the march of civiliza-
tion” (p. 3). In ancient Babylonia, training processes between
artisan and apprentice were codified so that the artisan could
teach his crafts to the next generation; this also ensured that they
were able to maintain an adequate number of craftsmen, in
general (Usher, 1920).
The Code of Hammurabi—which, by the way, could easily
win the prize for largest training manual, measuring 70 400 by 60
9½00 —had laws chiseled into its black diorite for all citizens to
read. Most of these laws dealt with strict moral and civil con-
duct in the eighteenth century BCE (e.g., in section 218, a
doctor could have his hands cut off following an unsuccessful
18 2 WHAT IS TRAINING?
surgery where the patient died!), but part of the code, partic-
ularly in sections 188–189, detailed the relationship between
the artisan and the unskilled novice that could be considered a
rudimentary apprenticeship system:
NOTES
1. Formal learning is a learning activity that is structured and
sequentially organized in which learners follow a program of
study or a series of experiences planned and directed by a
teacher or trainer and generally leading to some formal recog-
nition of educational performance, such as a certificate, license,
diploma, or degree. Formal adult learning is provided in the
system of schools, colleges, universities, and other formal edu-
cational institutions that constitute a continuous “ladder” of
full-time education.
NOTES 31
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