Professional Documents
Culture Documents
Themes:
- Identities
- Experience
- Human ingenuity
- Social organization
- Sharing the planet
Text
Personal text
- Blog
- Diary
- Email
- Personal letter
Professional text
- Essay
- Formal letter
- Proposal
- Report
Mass media text
- Brochure
- News report
- Review
- Speech
Others
- Article
- Official report
- Letter to the editor
CAP structure:
- Context (what,when,where)
- Audience (who)
- Purpose (why)
Purpose:
● Blog posts are written for online platforms, typically blogs, to inform, entertain, engage,
or educate a specific audience on a particular topic or theme. They aim to attract readers,
generate traffic to the website, and encourage interaction through comments, shares, and
subscriptions.
Audience:
● The audience for a blog post can vary depending on the blog's niche, focus, and target
demographic. It may include subscribers, followers, or readers who are interested in the
blog's content and regularly visit the website to consume new posts.
Format:
● Blog posts can vary widely in format and style depending on the blogger's preferences
and the nature of the content. They may include text, images, videos, infographics, or
other multimedia elements to enhance readability and engagement. Common formats
include listicles, how-to guides, opinion pieces, interviews, reviews, and personal stories.
Level of Formality:
● Blog posts are generally less formal than traditional forms of writing, such as academic
papers or official reports. They often adopt a conversational tone and style that resonates
with the blog's audience, making the content more relatable and engaging.
Purpose:
● Emails are written for communication purposes, to convey information, share updates,
request action, or build relationships with recipients. They serve as a direct and personal
means of communication, allowing senders to reach individuals or groups quickly and
efficiently.
Audience:
● The audience for an email depends on the sender's intentions and objectives. It may
include colleagues, clients, customers, subscribers, or other individuals with whom the
sender has a professional or personal relationship.
Format:
●Emails typically follow a structured format that includes a subject line, salutation, body,
and closing. The body of the email may include text, links, attachments, or images,
depending on the content and purpose of the message. Some emails may also include
formatting options such as bold text, bullet points, or headers to improve readability.
Level of Formality:
● The level of formality in an email can vary depending on the sender's relationship with
the recipient and the context of the communication. While some emails may adopt a
formal tone, particularly when addressing professional or business matters, others may be
more informal or casual, especially when communicating with friends, family, or close
colleagues.
Remember to keep the tone of your letter personal and authentic, and tailor the content to suit your
relationship with the recipient.
Professional text
Remember to maintain a logical structure, provide clear and coherent arguments, and support your claims
with evidence throughout the essay.
Signature:
●Leave four lines after the closing salutation for your handwritten signature. Sign your
name in ink within this space.
● If you're sending the letter electronically, you can type your name below the signature
line.
Enclosures/Attachments:
● If you're enclosing any documents with the letter, mention them below your signature. For
example, you can write "Enclosures: Resume, Cover Letter," to indicate that you're including
these documents with the letter.
This formal structure ensures that your letter is professional, well-organized, and effectively
communicates your message to the recipient.
Title Page:
● Include a title that clearly and concisely describes the proposal.
● List the name of the individual or organization submitting the proposal.
● Include the date of submission.
Table of Contents:
● Provide a detailed list of the sections and subsections included in the proposal along with
their respective page numbers.
Executive Summary:
● Summarize the key points of the proposal in a brief and compelling manner.
● Highlight the problem or opportunity, proposed solution, benefits, and key
recommendations.
● This section should give the reader a clear understanding of the proposal's purpose and
potential outcomes.
Introduction:
● Begin by introducing yourself or your organization and providing context for the
proposal.
● Clearly state the purpose and objectives of the proposal.
● Provide an overview of what the reader can expect in the body of the proposal.
Problem Statement/Objective:
● Define the problem or opportunity that the proposal aims to address.
● Clearly articulate the objectives or goals of the proposal.
● Provide background information or relevant context to help the reader understand the
significance of the problem or opportunity.
Methodology/Approach:
● Describe the methodology or approach you will use to achieve the objectives outlined in
the proposal.
● Detail the steps, processes, or strategies you will employ to implement the proposed
solution.
● Provide a timeline or schedule for completing the project, if applicable.
Scope of Work:
● Define the scope of the project or initiative covered by the proposal.
● Outline the specific tasks, deliverables, and responsibilities of each party involved.
● Clarify any limitations or exclusions that apply to the proposal.
Budget/Resources:
● Provide a detailed breakdown of the budget required to execute the proposal.
● Include costs for personnel, materials, equipment, and any other resources needed.
● Specify any funding sources or financing options available.
Expected Outcomes/Benefits:
● Describe the expected outcomes or benefits of implementing the proposal.
● Highlight the positive impact on stakeholders, the community, or the organization.
● Use data, statistics, or case studies to support your projections.
Risk Management:
● Identify potential risks or challenges that may arise during the implementation of the
proposal.
● Discuss strategies for mitigating these risks and ensuring the success of the project.
● Address any contingency plans or alternative courses of action.
Conclusion:
● Summarize the key points discussed in the body of the proposal.
● Reinforce the benefits and feasibility of the proposed solution.
● End with a strong closing statement that emphasizes the importance of the proposal and
encourages action.
By following this structured approach, you can create a comprehensive and persuasive proposal that
effectively communicates your ideas and recommendations to the reader.
Table of Contents:
● Provide a detailed list of the sections and subsections included in the report along with
their respective page numbers.
Executive Summary:
● Summarize the key findings, conclusions, and recommendations of the report.
● Keep this section brief but informative, providing enough detail to give the reader a clear
understanding of the report's content.
Introduction:
● Provide background information on the topic or subject of the report.
● Clearly state the purpose and objectives of the report.
● Outline the scope and methodology used in conducting the research or analysis.
Methodology/Approach:
● Describe the research methods or approach used to gather data and information for the
report.
● Explain any tools, techniques, or sources used to collect and analyze data.
● Provide details on sample size, data collection procedures, and any limitations of the
methodology.
Findings/Results:
● Present the findings of your research or analysis in a clear and organized manner.
● Use tables, charts, graphs, or other visual aids to illustrate key findings.
● Interpret the data and explain its significance in relation to the objectives of the report.
Analysis/Discussion:
● Analyze the findings in depth, drawing connections and identifying patterns or trends.
● Discuss any implications of the findings and their relevance to the topic or subject of the
report.
● Compare the results to existing literature or benchmarks, if applicable.
Recommendations:
● Based on the findings and analysis, provide recommendations for action or further
research.
● Make sure recommendations are specific, feasible, and supported by evidence from the
report.
● Prioritize recommendations based on their importance and potential impact.
Conclusion:
● Summarize the main points of the report and reiterate its significance.
● Emphasize the key findings and recommendations.
● End with a strong closing statement that leaves a lasting impression on the reader.
References/Bibliography:
● Provide a list of all sources cited in the report, following a consistent citation style (e.g.,
APA, MLA).
● Include both primary and secondary sources, as well as any additional readings or
resources consulted during the research process.
By following this structured approach, you can create a comprehensive and informative report that
effectively communicates your findings and recommendations to the reader.
Purpose:
● Articles are written to inform, entertain, persuade, or provoke thought on a particular
topic or issue. They aim to provide insights, analysis, or commentary that engage the
reader and contribute to the discourse on the subject matter.
Audience:
● The audience for an article can vary depending on the publication and the topic covered.
It may include readers of newspapers, magazines, journals, blogs, or online platforms
who are interested in the subject matter or the publication's editorial focus.
Format:
● Articles follow a flexible format that can vary depending on the publication and the
author's style. They typically include a headline or title, a byline (author's name), an
introduction that sets the stage for the topic, body paragraphs presenting information or
arguments, and a conclusion that summarizes the main points or provides a call to action.
Level of Formality:
● Articles can range from highly formal to informal depending on the publication and the
intended audience. While some articles may adopt a scholarly or professional tone, others
may be more conversational or opinionated, particularly in lifestyle or editorial
publications.
Purpose:
● Letters to the editor are written by readers of newspapers, magazines, or online
publications to express opinions, provide feedback, or raise concerns about articles,
editorials, or issues covered in the publication. They aim to engage with the publication
and its readership on matters of public interest.
Audience:
● The audience for a letter to the editor is typically the editorial staff and readership of the
publication. Letters may be published in print or online and are often read by a broad
audience interested in the publication's content and editorial viewpoints.
Format:
● Letters to the editor are typically brief and to the point, with a clear focus on the issue or
topic being addressed. They usually include the writer's name, contact information, and
may be signed with the writer's location or affiliation. Some publications may have
specific guidelines for formatting and submission.
Level of Formality:
● Letters to the editor can vary in their level of formality depending on the tone and style of
the publication. While some letters may adopt a formal tone, particularly when
addressing serious or contentious issues, others may be more informal or conversational,
especially in community or lifestyle publications.