PRINCIPLES of SPEECH WRITING

Speech Writing Process

• Conducting an audience analysis
• Determining the purpose of the
speech
• Selecting a topic
• Narrowing down a topic
• Gathering data

• Selecting a speech patern

• Editing and / or Revising • Preparing an outline
• Rehearsing • Creating the body of the
speechs
• Preparing the introduction
• Preparing the conclusion
 Six Power Principles of Speech
Writing
• Edit for focus.
Ensure that everything you have written, from introduction
to conclusion, is related to your central message.
• Edit for clarity.
Make all ideas in your speech clear by arranging them in
logical order (e.g., main idea first then supporting details first
then the main idea).
• Edit for concision.
Keep your speech short, simple, and clear by eliminating
unrelated stories and sentences and by using simple words.
• Edit for continuity.
Keep the flow of your presentation smooth by adding
transition words and phrases.
• Edit for variety.
Add spice to your speech by shifting tone and style from
formal to conversational and vice-versa, moving around the
stage, or adding humor.
• Edit for impact and beauty.
Make your speech memorable by using these
strategies: surprise the audience, use vivid
descripted images, write well-crafted and
memorable lines, and use figures of speech.
 10 Principles of Speech writing
√ Be specific and concise.
- Only discuss few key points in detail instead of covering a
lot of ideas.
√ Speak accurately & avoid
using unfamiliar words.
- Use some phrases and words that are simple and easier
to understand.
 √ Be interesting keep your mood
& tone lively.
- Convey your speech in a friendly way and maintain
your positive attitude to keep your audience's attention.
√ Be flexible and determine your
audience.
- Speak respectfully to take control of the crowd's
attention & not offending your listeners.
 √ Use real examples when
highlighting a speech.
- In order to have a effective speech, you may use some
real-life examples or experience to entertain your audience.

√ Use appropriate transitio of

words.
- Using appropriate transition of words can make your
speech understandable. It can also connects your points or
ideas accordingly.
√ Begin and end with a remarkable
quotation.
- Beginning and ending with a quote from a poem is another
way to arouse the interest of your audience.
√ Use some metaphors and other
figure of speech to effectively convey
your point.
 √ Keep the language style in how
you usually speak.
- In speech writing don't use some over complicated
words to try to sound sophisticated or over clever. Read
your speech simple with luodly and clearly voice.
√ Manage your time well.
- Make sure that your speech falls within the time limit
nobody likes to listen to a long speech.
Components of the Speech
Writing Process
• Audience analysis entails looking into the profile of
your target audience.
• demography ( age range, male-female ratio,
educational background & affiliations or degree program
taken, nationality, economic status, academic or corporate
designation)
• situation (time, venue, occasion, & size)
• psychology (values, beliefs, attitudes, preferences,
cultural & racial ideologies, & needs)
The purpose for writing and delivering the speech can
be classified into three-to inform, to entertain, or to
persuade.

• An informative speech provides the audience with

a clear underatanding of the concept or idea presented by
the speaker.
• An entertainment speech provides the audience
with amusement.
• A persuasive speech provides the audience with
well-argued ideas that can influence their own beliefs and
decision
The purpose can be general and specific. Study the
examples bellow to see the diffrences.
Write T if the statement is true; write F if it is false.
____1. An outline determines what ever your supporting ideas
match your main idea or not.
____2. Any speech should include an introduction, body, and
conclusion.
____3. In the introduction, you explain the importance of your
topic by giving examples.
____4. Knowing the audience and the occasion is crucial in
writing a speech.
____5. Rehearsing is a major requirement.
____6. Speech writing is a recursive process.
____7. The approach that you will use in your introduction can
determine the success od your speech.
____8. The primary of objective of speech writing is getting the
right or appropriate topic.
____9. The purpose of the speech will help you identify
ideas that will support your main idea or message.
____10. Word choice is one consideration in writing a
speech.