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Acknowledgements
This book is the result of the research project “Global Value Chains -
Economic and Social Upgrading”, which we have had the pleasure of
carrying out at HWR Berlin (Berlin School of Economics and Law) since
December 2017 with the financial support of the Hans Böckler Foun-
dation (Project No. 2017-233-1). We would like to express our sincere
gratitude to the foundation for making this research possible. We are espe-
cially grateful for the support that we received from our contact person
there: Marc Schietinger.
The idea for this research project arose much earlier, through discus-
sions at our Institute for International Political Economy (IPE Berlin),
with its decidedly interdisciplinary research profile. We found the idea of
linking sociological research on industrial relations systems and the global
value chain approach with macroeconomic perspectives from economics
and development economics to be a very attractive field of research.
In addition to the interdisciplinary theory linkages, our aim was to
learn more about the context and determinants of economic and social
upgrading through case studies in different countries and sectors.
We were very fortunate to cooperate with excellent international part-
ners for the case studies. Our sincere appreciation goes to them: Premilla
D’Cruz, Hugo Dias, Do Quynh Chi, Yan Dong, Anselmo dos Santos,
Denis Maracci Gimenez, Mengmeng Guo, Praveen Jha, José Dari Krein,
Dinesh Kumar, Shiyong Liu, Xiaoyan Liu, Alex Mohubetswane Mashilo,
Ernesto Noronha, Carlos Salas and Jin Zhang. Many thanks for the
v
vi ACKNOWLEDGEMENTS
Berlin
July 2021
Contents
vii
viii CONTENTS
Index 593
Notes on Contributors
xi
xii NOTES ON CONTRIBUTORS
xvii
xviii LIST OF FIGURES
xxiii
xxiv LIST OF TABLES
Over the past decades, the concept of global value chains (GVCs) has
become an important analytical reference point within different strands
of social sciences for making sense of the increasingly spatially and orga-
nizationally fragmented international system of production. Beginning
in the 1960s, multinational corporations (MNCs) headquartered in the
Global North started to outsource parts of their manufacturing activities
1 For a genealogy of the concepts of Global Commodity Chains and Global Value
Chains, see Bair (2005).
1 INTRODUCTION: GOVERNANCE, RENT-SEEKING … 3
(IPR) have to search for a balance between the incentive to research and
the defence of competition. However, as Stiglitz (2019, p. 74) notes, ‘in
recent years, that balance has been upset, as corporations have success-
fully lobbied for changes in IPR providing corporations increasing market
power – so much so that now, it is even questionable whether America’s
IPR regime stimulates or stifles innovation’. Monopolies and oligopolies
are considered to be welfare reducing as they decrease the quantity of
output compared with pure or monopolistic competition, reduce the
incentives to innovate and lead to higher income inequality as the profit
share in an economy increases (Stiglitz, 2019, Chapter 3).
Power asymmetries also exist on the supply side of firms (Milberg &
Winkler, 2013, p. 16). In the case of a monopsony, many suppliers produce
for one firm which has a demand monopoly. Such a demand monopoly,
according to conventional microeconomic thinking, leads to a situation
of very low profits for suppliers. In a monopsony, the firm demanding
the input can dictate a price for its input from the supplier below the
mark-up which would allow a normal profit. Prices can be pushed down
to a level that just allows the supplying firms to survive. To keep suppliers
in a weak position, the firm demanding the input keeps suppliers rela-
tively small to prevent them from developing market power.8 In the case
of an oligopsony, many suppliers sell their output to a small group of
firms. In substance, in this constellation the prices and profits of suppliers
are also pushed to a minimum. We can speak here of value grabbing by
monopsony or oligopsony firms from weak suppliers.
Finally, the number of demanders and suppliers on both sides of the
market can be very small. In the extreme case a bilateral monopoly exists.
More realistic is a bilateral oligopoly with a small number of firms on both
sides of the market. The rent-seeking power of demanders and suppliers
in such markets is restricted.
In Fig. 1.1, the typical market constellations found in GVCs are
presented. The left side of the lead firm shows the supply side, i.e., the
relationship between the lead firm and the first-tier supplier. Though on
the supply side shown here are only constellations between lead firms
and first-tier suppliers, the analysis can be easily transferred to analyses of
the constellations between first-tier and second-tier suppliers, etc. On the
8 Monopsonies are also very famous in labour markets, as firms in a demand monopoly
for labour reduce demand for labour and in this way bring down wages with the effect
of increasing profits.
10 P. DÜNHAUPT ET AL.
right side of the lead firm, the market constellation of the lead firm is
represented on the sell side, i.e., on the consumer market.
If we consider the typical market constellations of the lead firm on both
the supply and the sell side, three typical rent-seeking constellations can
be distinguished:
First, a lead firm is in a true rent-seeking paradise when it is in a
constellation of being in a strong oligopsony/monopsony position on the
supply side and, at the same time, is in a strong oligopoly/monopoly posi-
tion in the market it sells its product. This can be conceptualized as a
double-sided rent-seeking constellation.
With regard to the positioning of the lead company on the consumer
market, i.e., on the sell side, two sub-cases can be distinguished: First,
a typical oligopoly/monopoly is confronted with a normal demand func-
tion for its product—which means the demand will increase when prices
go down. According to its profit maximizing strategy, a reduction in
supply prices leads to a cut of the selling price as the oligopoly/monopoly
searches for a new profit maximizing combination between the price for
its product, demand for its product and costs.9 This means lower costs
for supplies of a lead firm will result in lower prices and higher profits
9 Firms search for the price which makes marginal revenues equal to marginal costs.
1 INTRODUCTION: GOVERNANCE, RENT-SEEKING … 11
for the lead firm. If the lead firm sells its product in the Global North
and suppliers are located in the Global South—a typical constellation for
cost-driven GVC strategies—the gains from the cheaper costs of inputs
from the Global South are shared between the monopoly firm (i.e., its
owners) and consumers in the Global North. Second, another constella-
tion can exist where consumers do not benefit from lower input costs.
As Thorstein Veblen (1899) already argued, certain luxury goods serve as
status goods and are demanded precisely because of the high price, and
an increasing price can even increase demand. This argument is related to
the increasingly important role of the marketing and branding of prod-
ucts delivered by lead firms. If the lead firm sells a ‘Veblen good’, lower
input costs only lead to higher rents for monopolies or oligopolies.
Second, a one-sided rent-seeking constellation exists when the lead firm
has the position of a monopoly or is part of a strong oligopoly on its sell
side, but on its supply side is confronted with strong suppliers which do
not have to accept low prices and low profits as in the case of a monop-
sony. Depending on the power relation, the lead firm may be forced
to accept that suppliers earn normal or even higher profits. It has to
be taken into account that in many cases such strong suppliers are also
multinational corporations from the Global North and typically have a
monopsony or oligopsony position vis-à-vis their own suppliers. Still,
the lead firm in this constellation can successfully follow a rent-seeking
strategy vis-à-vis its customers.
Third, no rent-seeking occurs when the lead firm is confronted with
pure competition or monopolistic competition on the sell side or is part
of an oligopoly which is in a phase of intensive price competition. In
this case, only normal profits for lead firms are possible, while consumers
benefit from low prices. Overall, such a constellation is possible, but it is
not very typical in the context of GVCs as in most cases lead firms are
bigger firms that have at least some oligopolistic powers.
Bringing together the classifications of governance modes by Gereffi
et al. (2005) and the market constellations in economic modelling allows
us to get a more comprehensive understanding of GVCs, including the
question of profit distribution within GVCs. In a generalized and simpli-
fied view, the following typical constellations exist. This does not mean
that in specific industries other constellations might occur which have
arisen as a result of additional framework conditions not considered here.
12 P. DÜNHAUPT ET AL.
10 In many countries of the Global South, excluding wage costs, the exchange rate
plays a relatively big role in the development of the price level.
14 P. DÜNHAUPT ET AL.
led to increasing profit shares in the Global North and more unequal
income distribution within countries (Herr, 2019).
11 The welfare effects from free trade which are derived from these models are a
different story. They depend on very specific assumptions and especially do not consider
dynamic productivity effects (Dünhaupt & Herr, 2020b).
16 P. DÜNHAUPT ET AL.
Fig. 1.2 The smile curve (Source Adopted from OECD [2013]; authors’
presentation)
While product and process upgrading often occurs in Global South firms
integrated into GVCs, this does not automatically imply that the share
of value added in GVCs changes to the advantage of firms in the Global
South. As mentioned above, between the 1970s and the 2000s the differ-
ence between value-added creation in GVCs in countries of the Global
North and Global South has increased (OECD, 2013). Instead, what is
needed for economic upgrading in the sense of catching-up is functional
and inter-sectoral upgrading.
At first glance, it seems puzzling that even substantial productivity
increases through product and process upgrading may not lead to higher
income creation and positive welfare effects in countries of the Global
South. However, Bhagwati (1958) explains this in an extreme case. If
productivity to produce a good in a country jumps to a higher level
and the complete output is exported, the export price of the good
can decrease substantially. Wages in the country which depend on the
national productivity level may not increase—the jump of productivity
can even lead to less employment in the sector. If the good in our
example is a main export good, the terms of trade of the exporting
country can deteriorate to such an extent that the volume of goods which
can be imported in exchange for the exported good shrinks, despite
an increasing volume of exports. This implies that all of the positive
effects of productivity increases are realised outside the exporting country,
by foreign consumers and foreign companies. Bhagwati has termed this
phenomenon ‘immiserizing growth’.
GVCs have the potential to increase income and wealth inequality both
in the Global South and the Global North. First, GVCs are integrated into
the presently existing type of capitalism with financialization, shareholder
value corporate governance and widespread rent-seeking. Especially in the
Global North, this has resulted in a falling wage share over the past
decades. Increased management remunerations flow to a concentrated
group of households and add to higher inequality. This development is
1 INTRODUCTION: GOVERNANCE, RENT-SEEKING … 19
12 Stolper and Samuelson (1941) concluded that under the framework of classical trade
theory international trade would lead to an adjustment of real wage levels in all countries
in the world. This argument can be transferred to different skill levels.
20 P. DÜNHAUPT ET AL.
usually quite low due to the ‘sourcing squeeze’ from lead firms (Anner,
2020; see also the chapter by Anner in this volume), and access to
credits is often limited, employers are left with little room for manoeuvre
regarding investments in technology and skills as well as higher wages.
Also, if social upgrading is being achieved only in a few single industries,
social inequality within countries will increase.
Therefore, it is necessary to not only take into account the firm or
industry level when analysing social upgrading dynamics, but also the
national level. Furthermore, in order to comparatively assess different
cases as well as to formulate strategies and policy recommendations, we
need to investigate under which conditions and institutional settings social
upgrading takes place or remains absent.
Gereffi and Lee (2016) identify six ‘paths’ through which social
upgrading in GVCs can potentially be achieved. These are the ‘market-
driven’, the ‘CSR-driven’, the ‘cluster-driven’, the ‘multi-stakeholder’, the
‘labour-centred’ and the ‘public governance’ path. The market-driven
path would be based on higher demand from consumers for products
or services produced with high social standards. This would put pres-
sure on the lead firms selling in those markets to ensure compliance with
labour standards in their supply chains. However, the path’s chances of
success are rather limited because markets do not always reward ethical
behaviour of firms and consumer pressure so far has been concentrated
on a limited number of products as well as domestic markets in which
these products are sold. The second path also relies exclusively on the
behaviour of market actors, namely on Corporate Social Responsibility
(CSR) instruments of lead firms. It is based on the same premise that
pressure from consumers and the public creates incentives for global
brands to comply with social standards in order to avoid reputational
damage. However, similar governance limitations like in the case of the
market-driven path apply, as audits and codes of conduct depend on
the voluntary behaviour of companies and non-compliance cannot be
systematically sanctioned (see chapters by Teipen and Mehl as well as
Lorenzen in this book). Equally, the cluster-driven path primarily relies on
company strategies, but with a ‘bottom-up’ focus on ‘cluster-based collec-
tive actions toward the improvement of labor conditions, facilitated by
trust and mutual dependence between closely knit firms’ (Gereffi & Lee,
2016, p. 33). Its implementation rests on supplier firms’ joint cooperation
and learning, supported by other actors such as business associations or
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CHAPTER XIX
ARE WE CITIZENS?