BRAINSTORMING

1. What does the ad say? What does it describe?

- the ad is about Ha Noi’s new bear cake
2. Are there any images in the ad?
-Yes,there is 1 big image with grizzly bear is eating bear cake
3. How did the ad make you feel?
-the ad makes me feel like want to buy bear cake right now
4. What other priming techniques does it use?
-it use a realistic bear image
Now list reasons why the ad might influence people to pay for the
product/service.
-closeness,realistic,famous brand,cheapness
OUTLINE
Topic sentence: Advertising Hanoi bear cake is effective because it is a familiar
product and has a long history to attract people to buy the product.
Supporting Idea 1:the product is cheap but high quality
Detail: -with a price suitable for most people’s budget, bear cake is a great choice
Supporting Idea 2:it makes me feel delicious after every meal
Detail:-this cake is a good dish after meals to make our body more comfortable,but
remember do not eat too much !
Supporting Idea 3:the ad use highly realistic image
Detail: -it will stimulate children’s interest in the product and thereby increase
sales.
DRAFT
Advertising Hanoi's bear cake is effective because it is a familiar
product with a long history. Firstly, the product offers high quality at an
affordable price, making it accessible to most people's budgets. This
affordability makes bear cake an attractive option for consumers.
Additionally, the cake's delicious taste makes it a satisfying post-meal treat,
enhancing comfort and enjoyment. However, it's important to consume it in
moderation. Furthermore, the advertisement utilizes highly realistic images of
bears, capturing the attention of children and increasing the likelihood of
sales. Through these strategies, the ad effectively promotes the bear cake,
evoking a desire to purchase among consumers.