32 A, PHASE 6, COMMERCIAL AREA

DHA, LAHORE, PAKISTAN

042 38513248
www.happastudios.com

Brand Brief
Let’s play 20 questions

Name: Date:

The Brand

1. What is your brand about?

2. Define your Brand Persona?

3. What are the products/services you offer?

4. What are your Business goals for the next one year?

5. Who are your main competitors? (mention 3 best local + 3 international competitors if any)

6. Any brands you look towards for inspiration? (separate refs for content, tone of voice and
design)

7. How does the brand sell its products or services currently?

 32 A, PHASE 6, COMMERCIAL AREA
DHA, LAHORE, PAKISTAN
042 38513248
www.happastudios.com

8. How is the brand positioned compared to competitors?

9. What are the brands

Strengths
Weaknesses
Opportunities
Threats

10. What are the brand objectives on digital media? Please identify separately for each quarter
to divide the entire year.

Example:
 Increase Reach
 Increase brand Visibility
 Generate Sales Queries
 Build Engagement
 Generate Leads

11. Define your Target Audience? Local/ International? (If applicable)

12. Define your audience persona (Demographics/interests/characteristics of a typical customer

(customer profile)?

13. Is there any current marketing research available for you brand?

14. What are the current digital social media channels? (primary /secondary)
 32 A, PHASE 6, COMMERCIAL AREA
DHA, LAHORE, PAKISTAN
042 38513248
www.happastudios.com

15. How frequently would need social/ digital media reporting?

 Daily basis
 Weekly basis
 Monthly basis
 Quarterly basis

16. What kind of reporting would you like for your brand?

 Basic level
 Moderate level
 Advanced level

17. Do you Require Digital PR? What is the Potential PR budget?

18. Do you require SEO / SEM?

19. Goals or KPIs for SEM?

20. What are your digital goals for the brand in the next five years?
 32 A, PHASE 6, COMMERCIAL AREA
DHA, LAHORE, PAKISTAN
042 38513248
www.happastudios.com

21. Do you Require Performance Marketing? What is the Potential PM budget?

22. What is your budget for Digital Management (Monthly)?