PROGRAMMATIC CAMPAIGN BOOKING FORM

Deal 1 Deal 2
Campaign Name
Agency
Brand
Deal ID
Start Date
End Date
Target Spend (Budget)
Fixed Rate
DSP*
Seat ID
Are there any Blacklist / Exclusions?
If so, what?

Campaign KPI
Audience Segments
Geo Targeting
Gender Targeting
Age Targeting
Creative (format and sizes)
Impressions

1. Totally Awesome requires daily reports from the agency DSP to be delivered to reports@totallyawesome.tv with a minimum of responses and
impressions by Deal ID for optimisation and troubleshooting requirements. We request Daily reports be set up with 24h of campaign launch.

CLIENT NAME: DATE:

SIGNATURE: POSITION:

Totally Awesome: DATE:

SIGNATURE: POSITION:

Requirements - platform and set-up

Preferred
DV360
Compatible
Adobe, Pocketmath, Adform

*Incompatible
The Trade Desk, Verizon, Amobee, Dataxu

Creative
The following guidelines apply to creatives assigned to line items that are intended to serve to non-personalized ad
inventory:

 We accept creatives served by Display & Video 360, Campaign Manager or through Amobee directly.
 Creatives must not contain any extra HTML or tracking pixels from any third party or Google.
 No other 3rd party calls (viewability, data, audience verification and others) are allowed.
 Video creative should not be over 30 seconds

No VPAID tags are allowed. Please share the VAST tag beforehand for TA to check.

Set-Up Guidelines
Checklist

 Target spends
o Please set a target spend – this helps us monitor spends and troubleshoot if required
 Please ensure the following:
o Deal ID is correct
o Correct SSP is select (For Kids = Magnite, for Teens & Families = Bidswitch)
o Frequency cap removed
o Brand safety has been removed in DSP
o IAS pre-bid/Viewability or other verification are off
o Media quality is set as “Authorized and non-participating publishers” in DV360
 Targeting and safety settings:
o No additional Audience targeting
o No Device targeting applied
o No Whitelist applied
 Bid settings
o Bid must be set above the Floor Rate
o No Bid adjustments applied – Flat CPM bid