Ms.

Vernalyn

STUDENT’S ACTIVITY SHEET

S.Y 2023-2024
Name: Date: January 22-26, 2024
Grade and Section: Subject: Empowerment Technologies
Expert Teacher: Ms.Vernalyn J. Pingal Contact Number: 09267215039

Activity Number 3.3 (week 3)

Activity Title ICT as Medium for Advocacy and Developmental Communication (The Social Power of Social media
Topic The Social Power of Social Media
DepEd MELC Show the medium for advocacy and developmental Communication

Learning Target At the end of the learning period, the students shall have:
 understood the power social media;
 differentiate advocacy from developmental communication; and
 share anecdotes of how used ICT’s to be a part of social movement, change or cause to illustrate
aspects of digital citizenship.
Type of Activity KD/ AT
RBT Levels Remembering, Analyzing, Evaluating

21st Century Skills Communication, Learning Self- Reliance

Institutional Core Values Excellence

References
Yuvienco, Joel. Empowerment Technologies (Student Reader). 1st ed.
Pasig City: Department of Education, 2016.

I.CONCEPT NOTES

In democratic country like Philippines, collection of voices from a uniting society is mainly visible in some of the
country’s events like EDSA I and II. Its goal to create changes and progression became more successful with the
aid of ICT tools and platforms. These ICT tools and platforms changed the way Filipino people communicate. ICT
can be a medium for developmental communication and advocacy.

DEVELOPMENTAL COMMUNICATION -It is a communication approach which brings knowledge to societies that
they can use to change their lives (Silandote Jr., G.2016). According to Audiopedia, it seeks to influence stakeholders
and policy makers, to build favorable enviroments, to identify challenges and opportunities and to facilitate the sharing
of knowledge to produce positive social change via sustainable development.

ADVOCACY- It is active promotion of a cause or principle. It involves actions that lead to a selected goal.
 It is one of many possible strategies, or ways to approach a problem.
 It can be used as part of a community initiative, nested in with other components.
 It is not direct service
 It does not necessarily involve confrontation or conflct.

The success of developmental communication and advocacy depends on the ICT platforms and tools you choose.
One of the best options you have is social media. Through this, you can reach large audiences, have a direct
connection with your audience, create organic and viral content, evaluate your performance, and join social media
networks for free. However, it is also important to know the following downsides: you can receive negative
feedback, has a potential for embarrassment, must spend a lot of time on your campaigns, and must wait to see the
progress.

According to Silandote Jr. G. (2016), there are three faces of social media:

1. The Good – used to contact people regardless of their distant and time zone.
2. The Bad – enabled people to hide behind screen and avatars and it took over their lives than
being them in control.
3. The Ugly – might became a common cause of broken relationships, self- centeredness, and
cybercrimes.

II.LEARNING ACTIVITIES
A.CLARIFYING UNDERSTANDING (DAY 1)
Directions: In your own words,explain the three faces of social media.

Good Bad Ugly

B. PROCESSING QUESTION (DAY 2)
Direction:The following question does not required answer from you; these are only a guide question for this lesson in order for you to
understand well.

1.What is developmental communication and advocacy all about?

2.What strategies would you employ to enhance communication for social development cause?

3.How can effective developmental communication contribute to successful advocacy initiatives?

C.FRAMING CONCEPT (DAY 3)

Direction: Differentiate advocacy from developmental communication by completing the Venn diagram below:

Advocacy Developmental
. Communication

D.LIFELONG LEARNING (DAY 4)

Directions: Share anecdotes of how you have used ICTs to be part of a social movement, change or cause to illustrate aspects
of digital citizenship.