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Features of the magic wardrobe app

The magic wardrobe app product is intended to facilitate the perplexity of getting

dressed for those who require it. It enables users to upload their existing wardrobe and, via the

application, pair different garments to demonstrate the outfit. This will save time for customers

who take the garments and upload them to try on, which is among the best features in

applications (Gupta, 2019). Furthermore, each user can upload profiles of all family members,

and the app can match clothing based on the weather, the user's stature, and weight and even do

AR character recognition. Afterward, the application can suggest the best outfits for the

recognized individual and display them.

Target Market

The intended demographic for the magic wardrobe app is employed adults, between the

ages of 20-60, with bustling lives and high-society personalities. These people are highly

conscious of fashion, searching for the newest fads and designs to retain an impeccable look

(Diebner et al, 2020). Additionally, they are inclined to be vacillating and fastidious in their

fashion choice, making it trying to immediately determine an exemplary ensemble for any event

(Siebert et al., 2020). The magic wardrobe app is particularly suitable for young women who

lead a dynamic lifestyle (Young et al., 2022). It can be easily accessed from any device, allowing

users to shop for clothes and accessories while on the go, making it the perfect tool for those who

are always on the move and need to quickly find the perfect outfit for any occasion.

SWOT Analysis

Strengths
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The application offers several choices, such as accessories, shoes, clothes and other inner

and outer wares with different varieties and designs. It also offers suggestions that match weather

conditions and events. It contains a favorites tab that allows users to recall their stored looks

Weaknesses

The app may be unable to detect subtle changes in the customer's preferences, such as

when they gain or lose weight, and therefore may not provide accurate recommendations. It may

lack understanding of the variations in customers' makeup and hairstyles, which may result in

recommendations that are not entirely suitable for them. Moreover, keeping the grouping of

clothes up to date with the latest trends may be problematic. Finally, users may incur high data

retention costs because maintaining a web-based application is expensive, depending on its

features (Tamara & Astri, 2023).

Opportunities

The magic wardrobe application can be employed for a variety of purposes, such as

reaching out to a plethora of customers, including those who are occupied and possess a

luxurious lifestyle, showcasing the latest trends and fashion styles, advertising sales and

markdowns on garments and accessories, giving customized styling recommendations to users,

and developing a social media presence and boosting brand recognition.

Threats

The launch of a new web-based shopping app which is the magic wardrobe app, could

present several challenges, such as solid resistance from other similar apps, safety and

confidentiality worries, difficulty in keeping up with the latest trends, potential copyright issues

with the pictures used in the app, and the need for significant investment in promotion and

advertising to be successful.
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Comparative Analysis

There are several wardrobe apps available, such as Cladwell, Pureple, and Stylebook,

which offer features similar to the Magic Wardrobe App. These apps allow users to upload

images of their clothes and generate outfit recommendations based on the items in their virtual

closets (Hess & Palma, 2019). However, each app has its own unique features and limitations.

Cladwell offers suggestions for different occasions but lacks AR character recognition and full-

body photo uploads. Purple allows users to create packing lists for travel but does not have

weather-based outfit recommendations or AR character recognition. Stylebook offers a calendar

of outfits for each day but does not have AR character recognition or full-body photo uploads.

Magic wardrobe app can be considered a blue ocean product due to its innovative approach in

the fashion industry. By providing a virtual wardrobe where customers can upload their clothes

and mix and match outfits, it creates a new market space that is not limited to physical clothing

stores. It appeals to tech-savvy consumers who seek convenience, personalization, and

sustainability in their fashion choices.

Relevant Marketing Theories

The AIDA (Awareness, Interest, Desire, Action) model is a fundamental marketing

theory that details the four stages of a consumer's journey from awareness to taking action. To

effectively promote the wardrobe app, each stage should be covered (Hanlon, 2023). Another

theory, the Four Ps of Marketing (Product, Price, Place, Promotion), is also relevant (Sandesara,

2022). This theory focuses on the key elements of a marketing mix, including the product itself,

its price, where it's sold, and how it's promoted, which can be used to develop a marketing

strategy for the wardrobe app.

Current Industry Practices

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Promoting wardrobe apps involves different approaches such as social media, influencer,

and content marketing. One needs to combine these approaches to promote the wardrobe app

effectively (Desai & Vidyapeeth, 2019). Firstly, social media platforms like Facebook, Twitter,

or Instagram are widely used to publish engaging ads or posts that appeal to users (Evans et al.,

2021). Influencer marketing is another great option where fashion-savvy influencers collaborate

with one’s brand and spread the word about one’s cool designs to their followers. Additionally,

creating high-quality content attracts prospective users who are interested in fashion-related

topics while optimizing one’s website’s SEO makes it easily discoverable on Google searches.
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References
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experience in the time of coronavirus. McKinsey & Company, 2.
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in-the-time-of-coronavirus.pdf
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
Gupta, M. (2019). A Study on Impact of Online Food Delivery app on Restaurant Business
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and-message-development/aida-model/
Hess, S., & Palma, D. (2019). Apollo: A flexible, powerful, and customizable freeware package
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Yang, Y. F., Bai, B. Y., & Guo, Y. H. (2022). Soild works modeling design and app link model
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