Lauren Jones

Phone: 570.768.7699
E-mail: lj3809@gmail.com
Por olio: laurenelizabethw.weebly.com

Summary
Seasoned communica ons professional with years of advanced edi ng and wri ng experience across a
mul tude of subjects. Skilled in SEO strategies and content development. Adept at crea ng Google Search
PPC ad campaigns and managing them to perform op mally.

Skills
Pro cient in Microso O ce, par cularly Word and PowerPoint
Cross-pla orm knowledge; excellent verbal and wri en communica on skills
Search Engine Op miza on; Social media management; experienced in WordPress
Pro ciency with customer management databases such as Salesforce
Google cer ca ons for Google Ads search and Google Ads display

Work Experience
Dental Revenue
Search Marke ng Specialist 02/2021-Present
Writes and op mizes website content for search engine visibility and improved user experience
Performs technical SEO applica ons u lizing programs like Semrush and Screaming Frog
Creates PPC Search campaigns using Google Ads
Regularly op mizes and manages PPC campaigns for 200 clients
Monitors campaign performance and makes adjustments as needed
Keeps up to date with Google Ads cer ca ons to maintain partner status
Blog Manager 11/2019-02/2021
Wrote 90+ blog posts for clients with a en on to SEO op miza on and content quality
Created spreadsheet to assign and manage blogs between content writers
Trained other content writers and supervised their work
Performed regular audits to ensure client orders were met and work was assigned correctly
Dra ed social media posts for clients’ Facebook accounts

Dreamscape Marke ng 06/2019-10/2019

On-Page SEO Marke ng Specialist
Wrote, edited, and op mized blog posts and web pages to guarantee they met SEO standards
Ordered and revised content from a team of freelancers, ensuring copy met company standards
and guidelines
Assisted with site audits for exis ng sites to meet company SEO standards

Cision 07/2017-06/2019
PRWeb Editor
Proofread press releases and ensured the content met gramma cal standards as well as company
guidelines
Provided excellent customer service through phone calls, emails and live web chat
Handled a high volume of content while engaging with clients regarding SEO best prac ces and
press release quality

Freelancing Writer 10/2015-04/2024

Freelance Blogger
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 Provides copywri ng for blog posts on various topics, including professionalism, technology,
entertainment and travel
Creates Twi er and Facebook content for di erent companies as directed and needed,
considering audience and purpose
Develops personality and legi macy in content, ensuring the right tone is produced

Alter The Press! 04/2014-09/2015, 2017

Writer
Wrote album and live reviews for various pop/rock ar sts
Revised ar st interview content from a ques on and answer format to uid story form
Contributed to group ar cles and wrote essen al listening pieces for up and coming ar sts

Educa on
Bloomsburg University - Bachelor of Arts in English 08/2013-12/2016
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