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CONTENT PAGE
1. BACKGROUND OF MR DIY 3-4
2. MR D.I.Y’s Corporate Social Responsibility strategies during the COVID-19 5-7
Pandemic.
3. MR D.I.Y’S APPROACH TO THE NEW MEDIA & SOCIAL MEDIA 8
LANDSCAPE.
4. LEADERSHIP ROLES AND COMMUNICATION STRATEGIES OF MR D.I.Y 9
5. SUMMARY OF MR D.I.Y’S CORPORATE SOCIAL RESPONSIBILITY 10
6. REFERENCE 11
7. APPENDICES 12-20

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 Background of MR D.I.Y

MR D.I.Y started its roots as a humble consumer hardware store in 2005 with only one store at
jalan Tuanku Abdul Rahman by its founder Tan Yu Yeh. Almost two decades later MR. DIY has
2500 stores all over Asian and Europe including Malaysia, Thailand, Indonesia, the Philippines,
India, Turkey, Spain, Singapore, Brunei, and Cambodia. MR.DIY is a Malaysia-based home
improvement retailer. It is a part of Mr D.I.Y. Group (M) Berhad, and provides home
improvement products for do-it-yourself projects through online and offline stores. Mr D.I.Y.
Group owns and operates over 1000 stores in Malaysia. In November 2021, MR. DIY opened its
doors in Europe in Turkey in Meydan Istanbul Mall. Also, In January 2022, they opened up a
store in Talavera de la Reina, Spain and a second store was opened in Madrid. As of October
2022, there are 24 stores in Turkey and 12 stores in Spain.

MR D.I.Y has always been active and committed in their corporate social responsibilities and
acknowledging the unprecedented impact of COVID-19 on an underprepared society, MR D.I.Y
felt a strong calling to step up its humanitarian aid to front-liners, first aid responders and
vulnerable groups. In light of the outbreak, the home improvement retailer immediately
mobilized resources to help Malaysians protect themselves against the virus. During and after
the pandemic period, MR D.I.Y has continuously made the effort to support the community and
as a home-grown enterprise focused on meeting the needs of the mass public, we are
cognizant of the need to be a proactive, responsible and contributing corporate citizen, the
Group quickly mobilised our entire ecosystem to ensure that we could help Malaysians protect
themselves against the spread of the virus that distributed millions of face masks nationwide
and partnered other corporates in the race to secure, import and distribute COVID-19
essentials and personal protective equipment.

MR D.I.Y rolled out the ‘Stay Safe, Malaysia’ campaign, which ensured much-needed supplies,
reached healthcare front liners, other government bodies, Non-Governmental Organisations and
affected communities across the country. This effort was then extended to the police and
reserve forces manning district and state borders. We also ensured our supply chain could
keep up with demand for healthcare essentials, as well as work-from-home and learn-from-
home necessities, in many cases at price points unmatched by other retailers. Parts of the
nation suffered further during the monsoon season, and were badly affected by floods which the
extended the ‘Stay Safe, Malaysia’ initiative to the affected communities, providing vital supplies
to displaced communities. These efforts were complemented by their ongoing outreach efforts,
very much focused on meeting localised needs across the country. These were varied in scale
and type such as back-to-school necessities for Orang Asli schoolchildren in one remote area, a

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Do-It- Yourself skills centre in another, the repair of a damaged bridge in a third and so forth and
they also channeled much-needed cash and supplies to Zoo Negara when it suffered a cash
flow crisis due to the lack of visitors. Their efforts were driven by what different communities
needed, but had a single commonality – it made a real and tangible difference to that particular
community and in many cases resolved issues that were highlighted by their own staff at the
local Mr D.I.Y. stores. (1) [A]

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 MR D.I.Y’s Corporate Social Responsibility strategies during the COVID-19
Pandemic.

MR D.I.Y has various approaches when it comes to their CSR strategies which range from
human rights responsibilities, environmental responsibilities and to economic responsibilities.
Such example for their human rights responsibilities is their ‘Stay safe, Malaysia’ campaign, MR
D.I.Y supported front liners by donating 12,832 pieces of PPE, 172,500 pieces of face shields,
288,500 face masks and 21,900 bottles of sanitizers via the Ministry of Health. Food, plastic
containers and safety goggles were also given to health facilities that were facing shortages.
This effort was then extended to police and reserve forces manning district and state borders –
over 2560 boxes of face masks, flash lights, batteries and rain coats were received by police
district offices nationwide. In challenging times, it is gratifying that MR D.I.Y has been able to
provide much- needed contributions to the community when and where they are required.
Sharing this common purpose to help people and communities builds goodwill with both our
employees and other stakeholders and draws us closer together as a community. These efforts
can be deem as a strategic approach for the stakeholders while maintaining the brand and
company positive image to the general public.

During the COVID-19 pandemic, MR D.I.Y’s community investment has naturally focused on
helping to protect those on the frontline. In FY2020, the Group contributed approximately RM4.6
million worth of personal protective equipment, including gloves, masks, face shields and
protective suits to numerous organizations around the nation. When new circumstances arose,
MR D.I.Y quickly adjusted their CSR initiatives to adapt to changing needs. When some parts of
the nations were badly affected by floods during monsoon season for example, the company
provided vital supplies to displaced communities. And when cases surged in Sabah, they
airlifted emergency equipment and supplies to Semporna, Lahad Datu, Tawau, and Kunak.
Some of their other initiatives include providing back-to-school necessities for Orang Asli
schoolchildren in one remote area, establishing a Do-It-Yourself skills centre in another and
repairing a damaged bridge in a third. This is a good example of the economic responsibilities of
MR D.I.Y that has the support of the stakeholders. MR D.I.Y is committed to expanding their
community efforts which recently collaborated with Krayon4Society to deliver household items
and food packs for 50 disadvantaged families in Kampung Batu 16 Dusun Tua, Hulu Langat.
Though their efforts varied in size and scale, they were centered on one primary objective: to
make real and tangible differences to the communities they help.

5
An example of their environmental responsibilities, MR D.I.Y has been committed to clean up
our rivers and also helped raise funding for Zoo Negara. In their efforts to provide some much-
needed support to the country’s tourism industry, MR D.I.Y has recently launched a new
initiative under its community outreach programme called the #DIY4Sungai. This initiative is
designed to ensure that tourist areas adjacent to rivers and waterways are cleaned up,
rehabilitated, and restored, ready to welcome tourists again. Their focus this time was the
Sungai Melaka tourism hub which is located in the heart of the historical city of Melaka. In a 2-
hour activity involving 40 volunteers, the MR D.I.Y team led an effort to clean up and restore the
natural beauty of the riverfront area. Volunteers included MR D.I.Y’s own team members as well
as personnel from the Perbadanan Pembangunan Sungai & Pantai Melaka. Over 1,000 kgs of
garbage were picked up and disposed of responsibly. MR D.I.Y. wants to lend their support to
initiatives designed to preserve, protect and restore Malaysia’s scenic tourism spots. Tourism is
a key industry for the country, and as Malaysians start traveling again and borders start to
reopen, they want to support the efforts to get our tourist industry back on its feet and give more
value to the brand for the stakeholders.

Another environmental efforts is the #DIY4ZooNegara initiative which MR.DIY recently

completed a two-year contribution worth RM408,288, that included contributions to adopt two
giraffes, Tilly and Gerald, and a male Malayan tiger named Jagoh. The funds, disbursed over
2021-2022, went towards improving and upkeeping the zoo facilities, including upgrading the
roof and tunnel floors in the tigers’ enclosure, as well as building gazebos for the use of visitors.
The retailer also contributed hardware tools, equipment, uniforms, and special edition face
masks for the zoo’s 300 employees. The adoption of Tilly, Gerald, and Jagoh, along with the
contribution of equipment, tools, uniforms, and face masks, has helped ensure Zoo Negara
remains a happy place for visitors and employees alike and MR D.I.Y also hope that this will
inspire more corporates to find ways of adding value to our country’s many iconic attractions.

MR D.I.Y believes that their stakeholders play an integral role in ensuring the sustainability for
the business. By engaging them and cultivating strong relationships, they are better apprised of
their concerns and interests, which in turn enable us to build a strong business. As with any
business, MR.D.I.Y is exposed to some risks, mainly operational disruptions and changes to
consumer spending. Operational disruptions can range from temporary closures of individual
stores due to facility issues, or in the case of the COVID-19 pandemic, due to the forced closure
of the storewide network due to MCO. However, MR.DIY has, following the first MCO from
March to May 2020, been recognized as an essential retail service by the regulatory authorities

6
and has been allowed to operate as usual, thus mitigating this risk. Changes in consumer
spending do impact general retail behaviour, but MR D.I.Y has been able to minimize these
risks by adjusting its inventory and merchandise mix to suit the demands of the time. By pivoting
merchandise mix during the pandemic to focus on household essentials, preventive and
protective equipment and gear, and home improvement items, MR D.I.Y was able to
demonstrate that it was capable of remaining relevant despite changing customer behavior and
sentiment. (2) (3) (4) [B] [C] [D]

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 MR D.I.Y’S APPROACH TO THE NEW MEDIA & SOCIAL MEDIA LANDSCAPE.

MR D.I.Y is embracing the media landscape which they have utilized during the COVID-19
pandemic which has the using of social media at an all-time high. Social media tends to change
the relationship styles in many ways which allows you to connect with more people in very little
time. The contemporary media landscape now provides audiences with greater agency and the
ability to act and make choices based on their consumption. Media distribution in previous
demographics was controlled through one platform of distribution which the pandemic has
resulted in a marked shift in online shopping behavior. Sales from the MR D.I.Y website and
third-party platforms benefited immensely from this shift, with e-commerce revenue for the 6-
month period ended 30 June 2020 rising to RM17.0 million, compared to RM2.6 million for the
corresponding period of 2019 and during Post-lockdown, MR D.I.Y’s e-commerce revenue
normalized, recording RM21.7 million in revenue for the full year.

E-commerce will be an increasingly important platform for MR D.I.Y going forward, which is
leveraging on technology to unlock greater benefits from this channel, as it aligns the business
to the Fourth Industrial Revolution. In March 2021, MR D.I.Y launched a 65,000 sq. ft. robotic
warehouse in Malaysia, as a strategic initiative to drive efficiencies and growth. Located in Seri
Kembangan, Selangor, the warehouse is equipped with 23 programmable robots that are able
to fulfill online purchases faster compared to a manual system, resulting in a 200% increase in
operational efficiency.

MR D.I.Y’s efforts have not gone unnoticed. In October 2020, the Group took home the
Malaysia Home Improvement Retail Market Leadership Award at the 2020 Frost & Sullivan Best
Practices Awards, in recognition of its achievements in Malaysia’s home improvement retail
industry. (1) [D]

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 LEADERSHIP ROLES AND COMMUNICATION STRATEGIES OF MR D.I.Y

MR D.I.Y has chooses to take the strategic roles of leadership during and post COVID -19
Pandemic which can be seen in their various efforts and initiatives. In the year under review,
MR D.I.Y has continued to stay focused on its strategy for growth and opening new stores and
expanding its product range to drive like for like sales. They have added 141 net new stores
across our nationwide network in 2020, bringing the store portfolio to 734 as at 31 December
2020. They are committed to adding 175 new stores in the next 12-month period to further
enhance our portfolio. On the product end, they will continue to proactively manage the product
offerings, using strict data discipline to identify popular, fast-moving and new products, while
phasing out items waning in demand and popularity

Another role that can be utilized to describe MR.D.I.Y is the visionary role with their mission and
leadership of the company to achieve the fullest potential that the can target. Beyond serving
their main customer base through MR D.I.Y. stores, they have launched MR TOY in 2019 to
capitalize on growing demand for value-for-money toys. Market trends show that the short
attention span of today’s young generation and their access to digital content are changing toy
buying behavior.. Value-conscious parents are buying more toys in the course of the year but
prefer to pay less for each purchase. This shift in consumer behavior, coupled with the
underserved suburban markets where larger big-name toy stores are not represented, provides
a solid growth opportunity for MR TOY.

MR D.I,Y remains committed to practicing the principles and best practices of good corporate
governance that are central to ensuring effective operations.by the ongoing COVID-19
pandemic and has continued to demonstrate resilience and was able to maintain its growth
trajectory with a steady pace of store additions and in recognition of their sustained efforts in
growing the business. Good corporate governance practices also help ensure the highest
standards of accountability and transparency, which protect stakeholders’ interests while
creating more value. (1)

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 SUMMARY OF MR D.I.Y’S CORPORATE SOCIAL RESPONSIBILITY

To summarize the efforts of MR D.I.Y’s corporate social responsibility can be said a true
visionary strategist and an excellent brand and company with remarkable leaders in their core
management. These are only a few such efforts that MR D.I.Y has committed in achieving. The
COVID-19 pandemic had a profound impact on the retail industry as consumer sentiment fell
and businesses were required to close during the Movement Control Order imposed by the
government between March and May 2020. MR D.I.Y. was similarly affected as we had to close
almost all of our stores during the MCO. They have witnessed a strong recovery in May and
June 2020 when our stores were allowed to reopen, following the introduction of the Conditional
Movement Control Order and Recovery Movement Control Orderthat allowed most businesses
to reopen albeit with Standard Operating Procedures in place. Since then, they have made
significant headway in our expansion strategies, resulting in the opening of a record 94 net
stores in the second half of 2020, outpacing the store openings they had in the first half of 2020.
Subsequently, they went on during the year to record an impressive year-on- year revenue
growth of 12.5%, a remarkable recovery in what has been a very challenging operating
environment and will continue to focus on optimizing their operations and growing their business
in a disciplined and sustainable manner to create long-term value for their stakeholders.

MR D.I.Y will continue with these efforts throughout the year and also took proactive measures
to safeguard our employees and customers. Furthermore, cognizant that Malaysians all over the
country were losing their jobs because of the pandemic, MR D.I.Y stepped up to offer more than
1,000 jobs in its stores nationwide in June 2020. These positions were filled in a matter of
weeks and have continued to hire to support their growth. Looking ahead, MR D.I.Y will remain
fully committed to growing our corporate social responsibility and concerns in support of
communities, education and health.

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REFERENCES

(1) Annual Report | Mr D.I.Y. Group (M) Berhad. (n.d.). https://mrdiy.listedcompany.com/ar.html

(2) Team, W. I. (2021). 5 Brands Embracing Corporate Social Responsibility During This Pandemic.
Wiki Impact. https://www.wikiimpact.com/5-brands-embracing-corporate-social-responsibility-
during-this-pandemic/
(3) Webmaster-Login. (2022, April 15). MR D.I.Y. Continues to Support Environmental Causes - CSR
Malaysia. CSR Malaysia. https://csrmalaysia.org/mr-d-i-y-continues-to-support-environmental-
causes/
(4) MR.DIY CSR: #DIY4ZooNegara | Mr D.I.Y. Group (M) Berhad. (n.d.).
https://www.mrdiy.com/mrdiy-csr-diy4zoonegara

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 Mr D.I.Y. Management Sdn. Bhd. 95%*

APPENDICES
PROPERTY
Appendice [A] Mr D.I.Y. Management Two Sdn. Bhd. 100%

INVESTMENT

MR D.I.Y. GROUP
(M) BERHAD IT
SERVICES

Qube Apps Solutions Sdn. Bhd.

E-COMMERCE
RETAILING

TRADING
ARM Mr D.I.Y. Ecommerce (M) Sdn. Bhd.

Mr. D.I.Y. Trading Sdn. Bhd.

Mr D.I.Y. Sdn. Bhd. Mr D.I.Y. Kids Sdn. Bhd.

12
This annual report marks a significant milestone in our journey, following our listing on the Main Market
of Bursa Securities on 26 October 2020. The listing is not just about welcoming a broader, more diverse
group of investors. It also ensures we hold ourselves accountable for the transparency and efficiency of
our operations. The introduction of the Employee Share Option Scheme (“ESOS”) in tandem with our
listing served to boost employees’ morale and enhance employee retention, while attracting new talents
to join the Mr D.I.Y. family, all of which will ultimately help improve the sustainability of the business.
The listing also provides a benchmark to measure ourselves against peers, both in the context of
operations and financial performance. Such transparency is essential to shape and hold our organisation
to higher standards that will benefit all our stakeholders. Despite the headwinds brought on award for
three consecutive years and a clear indication of the value of our brand in the eyes of our customers.
The listing also gained recognition for generating international interest in the Malaysian equities market,
leading to the Group winning the ‘Malaysia Capital Markets Deal of the Year’ at the IFR Asia Awards
2020.

OUR EMPLOYEES - OUR GREATEST ASSETS

We are particularly proud of the amazing efforts of our colleagues who have stayed the course and
delivered exceptional performance during these difficult times. We thank you for your tremendous
contributions and sacrifices. We are also deeply concerned about improving our employees’ capabilities
and have continued to support upskilling initiatives with more than 124,000 training hours recorded in
2020. Our growing footprint is also adding jobs, directly contributing to the economy and creating
growth opportunities for our people with more than 11,000 now employed across the Group. For
instance, one of our long-serving employees, Nabilah Abdul Ghani from Perak, has, over a period of six
years, moved from being a store promoter to managing 18 stores and over 200 employees, as a result of
a solid work ethic. To find out more about how we value our employees, refer to page 27 of the
Sustainability Statement.

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Appendice [B]

4. MR DIY
Acknowledging the unprecedented impact of COVID-19 on an underprepared society, MR DIY
felt a strong calling to step up its humanitarian aid to front-liners, first aid responders and
vulnerable groups. In light of the outbreak, the home improvement retailer immediately
mobilised resources to help Malaysians protect themselves against the virus. In February 2020,
MR DIY distributed 3.5 million face masks nationwide[11].
When shortages of protective equipment became increasingly acute, the group utilised its fleet
of more than 100 delivery trucks and worked with various organisations to deliver much needed
essentials to various entities[12]. As the logistics partner for The Edge COVID-19 Equipment
Fund, MR DIY assisted in the sourcing, sorting and distribution of PPEs to 46 hospitals, 60
district health offices, 5 health clinics and several medical centres.

MR DIY contributed
300 units of Personal Protective Equipment (PPE) to University Malaya Medical Centre (UMMC) frontliners. Source: MR DIY

In their ‘Stay safe, Malaysia’ campaign, Mr DIY supported frontliners by donating 12,832 pieces
of PPE, 172,500 pieces of face shields, 288,500 face masks and 21,900 bottles of sanitisers via
the Ministry of Health. Food, plastic containers and safety goggles were also given to health
facilities that were facing shortages. This effort was then extended to police and reserve forces
manning district and state borders – over 2560 boxes of face masks, flash lights, batteries and
rain coats were received by police district offices nationwide[12].

14
When new circumstances arose, MR DIY quickly adjusted their CSR initiatives to adapt to
changing needs. When some parts of the nations were badly affected by floods during monsoon
season for example, the company provided vital supplies to displaced communities. And when
cases surged in Sabah, they airlifted emergency equipment and supplies to Semporna, Lahad
Datu, Tawau, and Kunak[13]. Some of their other initiatives include providing
back-to-school necessities for Orang Asli schoolchildren in one remote area, establishing a Do-
It-Yourself skills centre in another and repairing a damaged bridge in a third[12].
By the end of 2020, the company had invested a total of 4.6 million in response to the COVID-
19 pandemic[12].
Committed to expanding their community efforts, MR DIY recently collaborated
with Krayon4Society to deliver household items and food packs for 50 disadvantaged families in
Kampung Batu 16 Dusun Tua, Hulu Langat. In a separate effort to provide food aid to an Orang
Asli village in Kelubi, they partnered with Waz Lian Foundation and successfully aided a total of
480 recipients through this project.
Though their efforts varied in size and scale, they were centered around one primary objective:
to make real and tangible differences to the communities they help.

Source:
MR DIY

“The pandemic has been a very challenging time for our healthcare professionals, and
has stretched our healthcare services to the absolute limit. As a socially-responsible
corporate citizen, we want to support the rakyat and the country in meaningful ways.
[14]
” – Adrian Ong, CEO of MR D.I.Y. Group (M) Berhad

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Appendice [C]

MR D.I.Y. CONTINUES TO SUPPORT ENVIRONMENTAL CAUSES

Apr 15, 2022 | CSR Stories | 0 comments

Sungai Melaka clean-up is the latest

Malaysians and tourists from around the world can rejoice as borders have reopened and everyone can
start traveling again.

To provide some much-needed support to the country’s tourism industry, MR D.I.Y. Group (M) Berhad
(MR D.I.Y.) recently launched a new initiative under its community outreach programme,
called #DIY4Sungai. This initiative is designed to ensure that tourist areas adjacent to rivers and
waterways are cleaned up, rehabilitated, and restored, ready to welcome tourists again.

16
The homegrown retailer’s focus this time was the Sungai Melaka tourism hub, located in the heart of the
historical city of Melaka. In a 2-hour activity involving 40 volunteers, the MR D.I.Y team led an effort to
clean up and restore the natural beauty of the riverfront area. Volunteers included MR D.I.Y’s own team
members as well as personnel from the Perbadanan Pembangunan Sungai & Pantai Melaka. Over 1,000
kgs of garbage were picked up and disposed of responsibly.

Commenting on the initiative, MR D.I.Y. Group Chairman, Dato’ Azlam Shah Alias said, “As a Malaysian
brand, MR D.I.Y. wants to lend our support to initiatives designed to preserve, protect and restore
Malaysia’s scenic tourism spots. Tourism is a key industry for the country, and as Malaysians start
traveling again and borders start to reopen, we want to support the efforts to get our tourist industry
back on its feet. This is one of the many ways we bring value to Malaysia and Malaysians.”

MR D.I.Y. Group Chairman, Dato’ Azlam Shah Alias (in red cap) together with the volunteers from MR
D.I.Y. and Perbadanan Pembangunan Sungai & Pantai Melaka volunteers before the Sg. Melaka cleanup
activity

Dato’ Azlam went on to thank the volunteers for their efforts, who he said had worked tirelessly to
ensure a successful programme.

“We have carried out several such initiatives, most recently with Majlis Perbandaran Hulu Selangor
(MPHS), where we cleaned up Sg. Kedondong and performed maintenance work on the facilities at the
recreational area. We hope to explore more partnerships like this in future,” he said.

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#DIY4Sungai is one of several initiatives MR D.I.Y. has launched as part of its sustainability efforts.
Others include DIY Made Simple, a campaign designed to promote a do-it-yourself culture amongst
Malaysian students, and #DIY4UM, a programme in partnership with University Malaya to help more
than 12,000 undergraduates prepare for the return to campus post-pandemic.

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Appendice [D]

MR.DIY CSR: #DIY4ZooNegara

Through the #DIY4ZooNegara initiative, MR.DIY recently completed a two-year contribution worth
RM408,288, which included contributions to adopt two giraffes, Tilly and Gerald, and a male Malayan
tiger named Jagoh. The funds, disbursed over 2021-2022, went towards improving and upkeeping the
zoo facilities, including upgrading the roof and tunnel floors in the tigers’ enclosure, as well as building
gazebos for the use of visitors. The retailer also contributed hardware tools, equipment, uniforms, and
special edition face masks for the zoo’s 300 employees.

In April 2021, MR.DIY ran a Facebook poll inviting Malaysians to help name the adopted animals by
casting votes on their favourite names. Malaysians chose to name the two giraffes Tilly and Gerald ,
while the male tiger was named Jagoh.

The adoption of Tilly, Gerald, and Jagoh, along with the contribution of equipment, tools, uniforms, and
face masks, has helped ensure Zoo Negara remains a happy place for visitors and employees alike. We
also hope this will inspire more corporates to find ways of adding value to our country’s many iconic
attractions.

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 Appendice [D]

Profit Before Tax (“PBT”) Profit After Tax (“PAT”)

(RM million) (RM million)

500 500

400 400

300 300

200 200

100 100
2018 2019 2020

20