20232 Public Opinion Poll 20%

Due Week 10 - Friday, 9th June 2023

Softcopy 12:00PM

Hardcopy 4:00PM

Instructions

1. Identify a public opinion TOPIC that resonates with any group of Malaysians today (reminder:
nothing political, please!).
2. IMPORTANT: Check with me first as I need to approve both your topic objectives.
3. Your report should include:
a. INTRODUCTION to the issue
b. PROBLEM STATEMENT – justify why this issue needs to be addressed and its
significance to the public(s) involved. Explain in 3-4 pages by referring to various
reports (give proper attribution/cite your sources!)
c. THREE very clear OBJECTIVES for your poll
d. There should be a smooth and natural transition from one objective to the next
(5Ws1H)
e. Then come up with questions for the poll that clearly demonstrate your
understanding of what needs to be asked in order to meet each objective. AT LEAST
5 questions for each objective.
f. ANALYSE FINDINGS
Do not forget to relate to the theories/concepts covered in the course) and write a
report with the questionnaire and references attached.

4. Maximum 10-12 pages. Remember this is a graded assignment so be very particular with
your work.
5. APA7, Times New Roman 12pts or Arial 11pts, 1.5 spacing
6. Due on Week 9 of the semester Friday, 25th May 2023.
a. Softcopy 12:00PM
b. Hardcopy 4:00PM (drop it in the black box outside my office @ C-04-03, one floor
above BK16)
7. Only 1 submission per group. Clearly state the names of your group members in your report.
8. WARNING: Both cheating and plagiarism are considered serious offences, and anyone caught
cheating or plagiarizing in their coursework/assignment will get zero marks.
20232 RUBRICS FOR PUBLIC OPINION POLL ASSIGNMENT 20%

4 3 2 1 TOTAL
1. IDEAS Excels in responding to Responds appropriately to Doesn’t fully Doesn't appropriately
the assignment. the assignment. respond to the respond to the
Demonstrates mastery Demonstrates a clear assignment. assignment. Appears
of content and/or understanding of content Appears to have disconnected from
materials. Clear, and/or materials. Good some content and/or materials.
compelling thesis or focus or thesis; may require misunderstanding of Vague thesis or focus.
focus. Clearly recognizes some refinements. content and/or
the complexities of the Beginning to acknowledge materials. Weak
thesis. the complexities of the thesis or focus.
thesis.
2. FOCUS & Thesis is strongly Thesis is supported by Thesis is supported Thesis contains
COHERENCE supported by relevant evidence, though by limited evidence. insufficient,
appropriate evidence. may be lacking strong Evidence is only misconstrued, or
Evidence is clearly connection or quotations. occasionally misrepresented evidence.
analyzed, evaluated, Analysis, evaluation, or relevant. Coherence Coherence between
or synthesized in synthesis of evidence needs between evidence evidence and thesis is
relation to the thesis. further development. and thesis is unclear. weak.

3. STYLE Demonstrates a unique Demonstrates a clear Generic critical voice. Lacks a critical voice.
critical voice. Uses critical voice. Uses words Unfocused, Significant awkward
words effectively. effectively but may lack confusing or lengthy sentences and/or
Significant evidence of specificity of meaning. sentence structure misused words. Lacks
revision or editing. Moderate evidence of and/or word choice. evidence of revision or
revision or editing. Minor evidence of editing.
revision or editing.

4. ORGANIZATION Logical and cohesive
flow of ideas. Clear
connection to central
ideas. Natural transition
of sentences, building
Well-constructed flow of
ideas. Clear thoughtful
connection to central ideas.
Logical progression of ideas
Stream of conscious Lacks organization
organization, lacking resulting in difficult to
a clear structure . discern arguments.
Occasional Limited connection of
connection of ideas. ideas. Paragraphs lack
 strong relationships and transition between Rigid sequence topic sentences or
between ideas. paragraphs. rather than logical connection of ideas.
transitions between
paragraphs or ideas.

5. CONVENTIONS Free of (or nearly free Minor spelling, grammar Several distracting Contains many
of) spelling, grammar and/or punctuation errors. spelling, grammar misspellings, grammar,
and/or punctuation Sources cited completely. and/or punctuation and/or punctuation
errors. Sources cited Appropriate use of style errors. Minor citation errors, making the paper
completely. guide. errors. Minor error in difficult to read.
Appropriate use of style usage of appropriate Incomplete citations.
guide. style guide. Inconsistent or
incomplete usage of
appropriate style guide.
TOTAL: /20
20232 Term Paper Assignment: Propaganda Analysis (Written Report 30%)
Due Week 14 - Friday, 14th July 2023
Softcopy by 12:00PM
Hardcopy by 5:00PM

Instructions

1. Work in your individual teams.

2. Pick a post-WWII conflict (post 2010). It could be a conflict between two nations, a civil
war, a territorial dispute, a trade war, etc. You may also want to check out these sites:
a. https://www.warsintheworld.com/?page=static1258254223
b. https://www.cfr.org/global-conflict-tracker/?category=us
1. If a conflict started much earlier (before 2010) but is still on-going, you may still use it
as your case study. You need to first set the premise by giving a brief history of the
said conflict. However, for this analysis, you need only refer to
the CURRENT propaganda and its effects on public opinion.
2. Analyse using the framework given in your notes (refer to slides in chapters 12/13).
3. You need to write a full report (don’t exceed 15 pages) and cite your sources.
4. Provide at least 8 references for the report (Note: T.O.C, references and appendices
are not part of pagination).
5. APA7, Arial 11pts or Times New Roman 12pts, 1.5 spacing.
6. Due on final week of the semester – deadline: 14th July 2023.
a. Softcopy by 12:00PM
b. Hardcopy by 4:00PM (drop it in the black box outside my office @ C-04-03,
one floor above BK16)
7. Only 1 submission per group. Clearly state the names of your group members in
your report.
8. You are required to upload your report to Ouriginal to check for plagiarism. Ensure that
the similarity index (SI) is within the percentage allowed (should be below 30%) before
submitting your work accordingly. Revise and resubmit until you get the required
percentage. Screenshot the SI.
a. Email your report to dewiseribayu.UiTM@analysis.ouriginal.com, and I will get
back to you with the SI.
9. Check out the rubrics to know how you will be graded.
20232 RUBRICS FOR TERM PAPER REPORT 30%

Excellent 5 points Good 4 points Fair 3 points Poor 2 points Very poor 1 point
INTRODUCTION TO Excellent introduction Good introduction to Presents introduction Poor introduction to the Conflict is not post-
CONFLICT to the premise of the the premise of the to the conflict - raises conflict. Premise stated 2010 and is no longer
conflict - what, where conflict - what, where a few questions only in passing on-going
and why questions are and why questions are
fully answered adequately answered
IDENTIFICATION OF Excellent identification Identification of the Identification of the Parties involved are Inadequate
PARTIES INVOLVED of the MAIN MAIN propagandist and MAIN propagandist identified but students identification/ lacks
propagandist and the the conflicting party/ and the conflicting give equal attention to focus - Students keep
conflicting party/ parties. Structure of the party/ parties. Lacks both (all) instead of going back and forth
parties. Clear structure MAIN propagandist is information on the focusing on the MAIN between the parties
of the MAIN provided, as is the propaganda propagandist involved in the
propagandist's ideology but not as organization and conflict, thus
propaganda complete ideology confusing the reader
organization and
ideology
MEDIA UTILIZATION Clear, logical, Discussion of the media Discussion of the Minimal discussion of Minimal discussion
comprehensive vehicles used and media vehicles the media vehicles. of the media
discussion of the media rationalized. without explanation. Media effectiveness vehicles - media
vehicles used. Research Research includes 1-2 Media effectiveness discussed minimally effectiveness and
includes multiple sources of media Discussed minimally without sources - distribution channels
sources of analysis of effectiveness to reach without sources - distribution channels not discussed
media effectiveness to targets - distribution distribution channels may or may not be
reach targets - channels discussed with discussed without discussed and without
distribution channels limited analysis on analysis on analysis on
are discussed effectiveness effectiveness effectiveness
thoroughly
PROPAGANDA Complete discussion of Discussion of Discussion of Minimal discussion of Superficial
TECHNIQUES USED/ techniques, style, tone, techniques, style - may techniques, style - techniques and/or style discussion of
RELEVANCE and relevance to or may not have may or may not have – may or may not have techniques and/or
targets - terms are adequate adequate style - no discussion
 defined, multiple discussion of tone and adequate discussion of discussion of tone of tone and/or
sources used. relevance to target - tone and/or and/or relevance to relevance to target -
terms are defined, but relevance to target - target - terms are used terms are used
may/may not terms are discussed without definition and without citation or
include sources. without definition sources. definition.
and sources.
BACKLASH/COUNTER- Discussion of backlash Some discussion of Minimal discussion of Minimal discussion of No discussion of
PROPAGANDA or counter propaganda backlash or counter backlash or counter backlash or counter backlash or counter
messages from the propaganda messages propaganda messages propaganda messages - propaganda
opposing party or from the opposing party which might have no discussion of effects. messages.
domestically which or domestically which impacted campaign -
might have impacted might have impacted terms may be referred
campaign - terms campaign - terms may to, but not cited –
defined and cited - be referred to, but not minimal discussion of
discussion of effects cited – some discussion effects.
are thorough. of effects
RELATABLE THEORIES Clear, logical Discussion of several Minimal discussion of Cursory mention of Omission of
discussion of several PO, communication, PO, communication, theories without any theories.
PO, communication, and propaganda and propaganda analysis of how
and propaganda theories - some theories - lack of messages may have
theories. Discussion of discussion of how discussion of how resonated to values -
how messages may messages may have messages may have failure to adequately
have resonated to resonated to values resonated to values - discuss which elements
values - analysis of - cursory analysis of failure to adequately have led to success/
which elements have which elements have discuss which failure of this campaign.
led to success/ failure led to success/ failure of elements have
of this campaign. this campaign. led to success/ failure
of this campaign.
20232 Term Paper Assignment: Infographic poster 10%
Due 14h July 2022, 12:00 PM
Softcopy only
Instructions
1. Your group term paper should be aided by a detailed infographic poster to summarize
your full report.
2. This should follow the report format. Start with an abstract. (Imagine you're doing a class
presentation, so the key information should be included)
3. This should be sent on the same day but separately from your written report.
4. Only 1 submission per group; clearly indicate your team members.
5. Check out the rubrics to know how you will be graded.
20232 RUBRICS FOR INFOGRAPHIC POSTER 10%
Excellent 2 points
Abstract Abstract strongly
encapsulates student’s
research. Clearly supports
topic and contains key points
Poster Content Strong material. All key
points are well-summarized.
Clearly shows development
of study or research. Strong
conclusion presented
Poster Appearance/Visuals Overall, visually appealing,
and engaging graphics. Not
cluttered. Creativity in use of
fonts, headings, colors, and
white space
Poster Organization/Layout Layout of poster is logical and
makes for easy reading
Conventions No errors in sentence
construction, grammar, and
spelling. Use succinct
language
Good 1.5 points
Abstract encapsulates
student research
sufficiently. More
information would have
been beneficial
Content adequately
presented but is
somewhat general in
certain places. Conclusion
is presented
Poster is visually
appealing but could
improve effectiveness
through better use of
space through font size,
colors, headings, and
white space
Layout is logical but could
use refining
Negligible errors in
sentence construction,
grammar, and spelling.
Attempt at succinct
language
Fair 1 point
Somewhat able to see the
connection between
abstract and research.
Abstract does not contain
sufficient key information
Content does not
sufficiently convey all
important key points
Poster is acceptable but
needs work to improve
visual appeal through
better utilization of fonts,
colors, headings, and
white space
Layout is mediocre
Quite a few glaring errors
in punctuation,
capitalization, and
spelling. Copy-paste
language (report
verbatim)
Poor 0.5 points
(0-0.5 point) Unable to
clearly connect abstract to
research OR no abstract is
provided
Superfluous content
Clutter-filled with
unnecessary graphics OR
not visually effective
Layout is all over the place
making reading difficult
Excessive and distracting
errors in punctuation,
capitalization, and
spelling. Copy-paste
language (report
verbatim)