Faculty of Human

Sciences

Department of Tourism and Integrated Communication

Assessment 3: Group Assessment: Units 4 and 5

Subject: Applied Communication Skills 1.2 Subject Code: HKCOY1A

Date: Thursday 31 August 2023 Time allocation: 4 weeks
Marks: 50 Due date: Friday 29 September 2023
Examiners: Ms V Corthing Moderators: Ms R Erasmus
Ms I Hall Ms N Makapela-Cikizwa
________________________________________________________________
INSTRUCTIONS: READ this document carefully

s
Your lecturer will divide you into groups consisting of 5 - 6 students.

1. Form a WhatsApp group, introduce yourselves to one another.

Familiarise yourselves with the assessment.

2. In your WhatsApp group, decide on a group leader. The group leader

has the responsibility of making sure that each member participates in
the assessment and has to submit the assessment to your lecturer on
the due date via email. Select a group leader who will diligently fulfill
his/her role in ensuring that all processes are adhered to during each
meeting session whether online or face-to-face.
Your lecturer will provide their correct email address.

3. Complete the assessment on the answer sheet provided and submit

ONLY the answer sheet on the due date.

Remember to complete the group details (initials, surname, Student

number) of each group member.

Attach the TWO ARTICLES.

The assignment should be TYPED.

Technical guidelines: Use Arial size 12, 1.5-line spacing.

4. You have to use at least two(2) sources.

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 List these sources according to the Harvard Style at the end of the
answer sheet.

QUESTION 1

Part A:

• Choose one of the Seven Natural Wonders of the World as a topic.

• Select an article about your ‘Wonder’ and attach it to your answer sheet.
The article should not exceed ¾ of a page.

Identify information regarding this ‘Wonder’ that could be successfully

displayed on a graph:

1. Select the correct type of graph for your group’s specific identified
information. (2)
2. Draw and complete the graph. (7)
3. Motivate why you chose the specific graph to present the information. (3)

Part B:

Use the article in Part A to answer the following questions:

1. Identify a sentence in the article that is a clear example of bias. (1)

Quote the sentence. (2)
2. Indicate the form of bias and motivate your answer. (2)
3. Read the article and select a factual statement.
Quote, and then rewrite the statement as an opinion. (2)

SUB-TOTAL: 19

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QUESTION 2

Overview:

In this section of the assessment, you will conduct a comprehensive critical analysis

of a chosen written piece. The purpose is to develop your skills in identifying and

evaluating various elements within a written document, including perception, facts,

opinions, denotation, connotation, bias, and stereotyping. Through this analysis, you

will enhance your ability to approach texts critically, recognise different perspectives,

and articulate your findings effectively.

INSTRUCTIONS: READ this document carefully

1. Choose a written piece concerning the influence that social media has
on students or society in general (positive or negative):

• Each group must select a written piece, which can be a newspaper

article, a piece containing an opinion, a blog or an online conversation
piece.
• The selected text should be substantial enough to allow for an
in-depth analysis of perception, facts, opinions, denotation,
connotation, bias, and stereotyping.
The written piece should not exceed ¾ of a page.

2. Analysis Components:

A. Perception:

• Evaluate, by writing 4 or 5 sentences, how the author's perception of

the subject matter influences the tone, language, and overall
presentation of the written piece or advertisement etc.

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B. Facts and Opinions:

• Distinguish between factual information and opinions within the text.

• Identify three instances, by quoting, where the author presents facts
and where personal opinions or interpretations are evident.

C. Denotation and Connotation:

• Analyse three denotative (literal) and/or connotative (implied or

associated) meanings of significant words or phrases used in the text.
Quote the text.
• Discuss how the author's word choices impact the message conveyed
in the examples used.

D. Bias and Stereotyping:

• Identify at least three instances of bias or stereotyping in the written

piece.
Quote the text.
• Analyse how these biases or stereotypes affect the audience's
perception of the subject matter and the credibility of the author.

E. Group Work guidelines, language and references;

• Each group member should actively participate in the analysis process.

• Assign roles to ensure that all aspects of the analysis are thoroughly
covered (e.g., leader, researcher, writer, presenter, editor)
• Pay attention to language and grammar structures.
• Harvard-style references should be attached at the end of the
assignment.

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RUBRIC:

Criteria Excellent (3) Good (2) Unsatisfactory (1-0) Mark obtained

Selection of The group selects a The group selects a The group’s selected
Written Piece highly relevant and relevant written piece written piece is not
substantial written with some relevant or suitable
piece that offers opportunities for for analysis.
ample opportunities analysis.
for in-depth analysis.

Perception Thoroughly and Adequately analyses Analyses the

Analysis insightfully analyses the author’s author’s perception
the author’s perception and its poorly.
perception, influence on the text.
demonstrating a clear
understanding of its
influence on the text.

Facts and Skilfully distinguishes Mostly distinguishes Struggles to

Opinions between facts and between facts and distinguish between
Analysis opinions, providing a opinions with some facts and opinions.
detailed assessment minor errors or
of their use in the text. omissions.

Denotation and Provides a highly Offers a competent Offers a poor

Connotation insightful and analysis of denotative analysis of
Analysis nuanced analysis of and connotative denotation and
denotative and meanings but with connotation.
connotative some minor gaps or
meanings, oversights.
showcasing a deep
understanding of word
choices’ significance.

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Bias and Identifies and critically Identifies bias and Struggles to identify
Stereotyping examines bias and stereotyping in the or analyse bias and
Analysis stereotyping text but with some stereotyping.
effectively, inconsistencies or
demonstrating a missed opportunities
strong grasp of their for analysis.
implications.

Organisation and Presents the analysis, Presents the analysis Presents poorly,
Presentation coherently, logically, reasonably well, with structure and
and persuasively with a logical structure incoherent analysis
exceptional clarity and and clarity, but which needs more
creativity. lacking some attention.
creativity.

Collaboration and Demonstrates Exhibits good Shows

Group Dynamics outstanding collaboration and unsatisfactory
collaboration, teamwork, with most collaboration,
cohesion among group members leading to a
group members, each actively participating disjointed and
contributing effectively in the analysis. uncoordinated
to the analysis. analysis

Grammar, Style, The analysis is The analysis is well- The analysis is

and Clarity of impeccably written, written, with minor inadequately written,
Writing with exemplary errors in grammar, and some aspects of
grammar, style, and style, or clarity. grammar, style, or
clarity of expression. clarity need
improvement.

SUB-TOTAL: 24

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TECHNICAL SECTION

1. Students followed all instructions: completed personal details and

submitted to lecturer as was instructed. (2)

2. Students attached articles. (2)

3. Students included two sources and a correct Harvard-style reference

list. (3)

SUB-TOTAL: 7