2021

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 Overview Beginner Intermediate Advanced All Levels

There’s always Did you know you have access to our full webinar series covering beginner to advanced strategies for
sponsored ads? Explore the topics that are most meaningful to your business, so you can keep

more to learn building your skills—at your own pace.

Strategies at your level
Whether you’re creating your first
Sponsored Products campaign or have
experience with all of the sponsored ads
solutions, we have webinars designed to
guide you through your entire advertising
journey.
Learning on your schedule
Each of our webinars is held on a
monthly basis, so you can join when it
fits your schedule. Start with our
beginner topics and work your way
through more advanced webinars as you
build your skills.
Insight into your challenges
Our webinars are hosted live by Amazon
Advertising specialists who work with
advertisers like you to help them learn
and improve their campaigns. Specialists
are also on hand to answer your specific
questions during Q&A sessions at the
end of every webinar.

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

New to sponsored ads?

Use each of our ad solutions together to help reach shoppers at every stage of their shopping journey.

Sponsored Products Sponsored Brands* Sponsored Display (beta)* Stores*

Target by keyword or product to
help increase the visibility of
individual products. Ads appear in
shopping results and on product
detail pages, helping you drive
consideration and sales.
Target by keyword or product to
help shoppers discover and engage
with your brand. Ads feature your
logo, a customized headline, and a
collection of your products, and
appear in shopping results.
Target by interest, category, or
product to help drive awareness,
consideration, and conversion with
automatically generated display
ads that showcase your product
and appear on and off Amazon.
A free self-service product
that lets you create a
dedicated destination for
your brand on Amazon. Use
Sponsored Brands to help
drive traffic to your Store.

Learn more » Learn more » Learn more » Learn more »

*Available to vendors and sellers enrolled in Amazon Brand Registry | **Products and features may not be available in all marketplaces

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

A great place to start

Get started with sponsored ads Building your brand identity with
Appropriate for:
Sellers enrolled in
Amazon Advertising
Vendors
brand registry Suitable for:
In this introduction to Amazon Advertising, we'll cover how Vendors
Sellers enrolled in
brand registry
sponsored ads can help Amazon customers discover and
purchase your products. In this free webinar, we'll cover how to create a solid foundation for
your brand through our creative, flexible, self-service products,
Register here
using them to help build brand awareness and make lasting
connections with customers.
Register here

Introduction to bids Introduction to campaign targeting

and budgets methods
Appropriate for:
Appropriate for: KDP
Vendors Sellers
KDP authors
Vendors Sellers authors

In this free webinar, we'll explore how bids and budgets affect your In this free webinar, we'll explore different targeting methods—
campaigns, how to create a strategy that works for you. automatic, keyword, and product—and show you how and when
Register here to use them to help maximize campaign performance. Register
here

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

A great place to start

Introduction to keywords and
Getting started with Sponsored
sponsored ads
Appropriate for:
Display
Appropriate for:
KDP
Vendors Sellers authors Sellers enrolled in
Vendors
brand registry

We’ll cover the ins and outs of keywords in this free webinar— In this free introduction to Sponsored Display, we’ll look at the
how to find new ones, evaluate existing ones, and adjust them to benefits of this ad type and how it can help you reach your goals.
your goals. Register here Register here

Learn how to set up your Store for Measure your marketing impact
success with Amazon Attribution (beta)
Appropriate for: Appropriate for:
Sellers enrolled in Sellers enrolled in
Vendors Vendors
brand registry brand registry

In this introduction to Stores, you'll learn how this free, multi-page,
branded solution can help your brand stand out and tell a strong,
cohesive story on Amazon. Register here
In this free webinar, you will learn how to use Amazon Attribution
to measure how your non-Amazon marketing strategies—across
paid and organic search, social, display, video, and email—impact
shopping activities and sales performance on Amazon.Register
here

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

Keep the momentum going

Tips for optimizing your Tips for optimizing your
keywords strategy budget and bids
Appropriate for: Appropriate for:
Sellers KDP KDP
Vendors Vendors Sellers
authors authors

In this free webinar, you'll learn how to get the most out of your In this free webinar, you will learn how to be ultra-strategic in
campaigns by finding, choosing, and using keywords more adjusting your bids and budgets, so you can drive the right
effectively. Register here results for your business and its goals. Register here

Amplify your reach with Sponsored Tips for optimizing and expanding
Brands your targeting strategy
Appropriate for: Appropriate for:
Sellers enrolled in KDP
Vendors
brand registry Vendors Sellers authors

In this free webinar, we’ll cover the reports available for your With this free webinar, you'll learn how to analyze and optimize
Sponsored Products campaigns and show you how to read them—
your targeting strategy to meet your business goals. Register
providing in-depth explanations so you can evaluate (and optimize)
your performance without guesswork. Register here
here

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

Build on your success

Know your campaign tools: Spotlight Know your campaign tools: Spotlight
on Sponsored Products reporting on Sponsored Brands reporting
Appropriate for: Appropriate for:
Sellers enrolled in
Vendors KDP Vendors
Sellers brand registry
authors

In this free webinar, we’ll cover the reports available for your
Sponsored Products campaigns and show you how to read
them—providing in-depth explanations so you can evaluate (and
optimize) your performance without guesswork.
Register here
In this free webinar, we’ll take an in-depth look at the reports
available for your campaigns and show you how to read them.
We’ll also provide tips on how to A/B test creative and optimize
based on your metrics.
Register here

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

Build on your success

Stand out in shopping results with
Sponsored Brands video
Appropriate for:
Vendors
Sellers enrolled
in brand registry
How to optimise your Store
In this free introduction to Sponsored Brands video, we'll share to captivate shoppers
tips to help you launch your first ad—showing you how to Approriate for:
create a short, impactful video showcasing your top-selling
Sellers enrolled in
Vendors
products. Register here brand registry

In this free webinar, we’ll go beyond the basics of Store creation and
explore how to maximize your impact—giving you insights and examples
that help you build a more engaging, dynamic destination on Amazon..
An in-depth look at bulk operations Register here
Appropriate for:
Vendors Sellers KDP
authors

In this free webinar, we go beyond the basics of the feature and

explore how to fill out bulk spreadsheets, understand your data,
and troubleshoot issues you may encounter.
Register here

© 2021 | Amazon Advertising. All rights reserved.

 Overview Beginner Intermediate Advanced All Levels

Strategies at any level

Live advertising support: Chat with our Strong foundation, strong ads:
advertising specialists Get ready for advertising
Appropriate for: Appropriate for:
Sellers not enrolled Sellers enrolled KDP
Vendors Vendors Sellers not enrolled Sellers enrolled KDP
in brand registry in brand registry authors
in brand registry in brand registry authors

Join us for free, live support, where we’ll answer questions about
your performance, give you tips to optimize your campaigns, and
help set you up to meet your business goals.
Register here
In this free webinar we'll cover advertising eligibility, key retail
matters to consider when creating sponsored ads campaigns (like
how to craft engaging detail pages), and tips for choosing the right
products to promote.
Register here

Getting started with sponsored ads

for KDP authors
Appropriate for: KDP
authors

In this introduction to Amazon Advertising for KDP authors, we'll

cover how sponsored ads can help you reach new readers and drive
more sales.
Watch here

© 2021 | Amazon Advertising. All rights reserved.