A Study on CRM Practice of SAS Hyundai

Ability of showroom In numbers In percentage

Excellent 19 38
Good 06 12
Satisfactory 14 28
Poor 07 14
Very poor 04 8
Total 50 100

Analysis: 38% of the respondent rated it as excellent as compared to other showroom another
majority of respondents i.e. 28% of them stated it as “satisfactory”. 14% of the respondent said
it is “poor”. 12 % stated as “good” and only 8% stated “very poor”.

Chart 4.11: Chart showing the customer opinion about the equipment presence in the
showroom for the purpose of maintenance of the cars.

Equipments efficiency

8%
14% 38% Excellent
Good
Satisfatory
28%
Poor
12%
Very Poor

Interpretation: Out of 50 customers, Majority of customer stated thatthe showroom has

excellent equipment in maintaining the cars.

Table 4.12: Table showing any inconvenience felt by customer after leaving their car for
service.

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