Final cluster centres

Final Cluster Centres

Cluster
1 2 3 4
email or letters 1.6 3.5 2.8 2.8
quality comes at a price 2.4 3.3 2.2 2.5
think twice before I buy 3.6 2.2 3.2 3.8
anything
T.V is a major source of 3.0 3.3 2.6 3.0
entertainment for family
A car is a necessity, not a 3.6 3.8 2.6 2.5
luxury.
I prefer fast food and 4.4 3.5 3.4 4.0
ready to use products.
People are more health 2.2 4.0 1.4 3.5
conscious today than they
were in the earlier
generation
Entry of foreign 2.4 1.8 4.6 2.8
companies has increased
the efficiency of Indian
Companies
Women are active 3.2 2.0 1.8 4.5
participants in my
purchase decisions
I believe politicians can 2.8 4.0 3.0 3.3
play a positive role in our
lives
I enjoy watching movies 3.0 3.5 4.2 4.0
in a theatre.
If I get a chance I would 1.6 3.2 3.6 4.0
like to settle abroad
I always buy branded 2.0 3.8 2.4 4.0
products.
I frequently go out on 2.0 3.8 2.4 4.0
weekends
I prefer to pay by credit 4.2 2.5 1.8 3.8
card rather than by cash.
Cluster 1 modern and liberal consumers
I strongly prefer Emails over letters.
I agree that people now a days are more health
conscious than the previous generation.
I agree that the entry of foreign players has
increased the efficiency of Indian companies.
I am neutral to the fact that women are active
participants in purchase decisions.
If given a chance I would like to settle abroad.
I agree that I always buy branded products.
I agree that I frequently go out on weekends.
I am strongly against the use of credit card over
cash.
Cluster 3 Nationalist
Equally comfortable using e mails and letters.
I strongly agree that people now a days are
more health conscious than the previous
generation.
I disagree that the entry of foreign players has
increased the efficiency of Indian companies.
I strangle agree that women are active
participants in purchase decisions.
If given a chance to stay abroad I would be
neutral.
I agree that I always buy branded products.
I agree that I frequently go out on weekends.
I strongly agree that I pay by cash rather than
card.
Cluster 2 Traditional and conservative.
I prefer letter over e mails.
I disagree that now a days people are more
health conscious than the previous generation.
I strongly disagree that the entry of foreign
players has increased the efficiency of Indian
companies.
I agree that women are active participants in
purchase decisions.
Feel that not ready to settle abroad.
If given a chance to buy branded products I
would be neutral.
If given a chance to go out on weekends I would
be neutral.
I would use credit card over cash.
Cluster 4-Orthdox and more conservative.
Equally comfortable with email and letter.
I am neutral towards the fact that people now a
days are more health conscious than the
previous generation.
I agree that the entry of foreign players has
increased the efficiency of Indian companies.
I strongly disagree that women are active
participants in purchase decisions
If given a chance I wouldn’t like to settle abroad
I disagree that I always buy branded products.
I disagree that I frequently go out on weekends.
I pay by credit card rather than cash.