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  • Cluster Analysis-FMCG

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    Suraj Kumar
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    This document contains 15 statements about preferences and opinions on various topics such as communication methods, spending habits, entertainment, transportation needs, food choices, health, business, family decision making, politics, leisure activities, international relocation, consumer brands, payment methods. The statements were likely part of a questionnaire to understand consumer behaviors and attitudes.

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    Cluster Analysis-FMCG.docx

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    This document contains 15 statements about preferences and opinions on various topics such as communication methods, spending habits, entertainment, transportation needs, food choices, health, business, family decision making, politics, leisure activities, international relocation, consumer brands, payment methods. The statements were likely part of a questionnaire to understand consumer behaviors and attitudes.

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    © All Rights Reserved
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    4 views1 page

    Cluster Analysis-FMCG

    Uploaded by

    Suraj Kumar
    This document contains 15 statements about preferences and opinions on various topics such as communication methods, spending habits, entertainment, transportation needs, food choices, health, business, family decision making, politics, leisure activities, international relocation, consumer brands, payment methods. The statements were likely part of a questionnaire to understand consumer behaviors and attitudes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Questionnaire Cluster Analysis-FMCG

    1. I prefer email to letters [Post]


    2. I feel that quality comes at a price.
    3. I think twice before I buy anything.
    4. T.V is a major source of entertainment for me & my family.
    5. A car is a necessity, not a luxury.
    6. I prefer fast food and ready to use products.
    7. People are more health conscious today than they were in the earlier
    generation.
    8. Entry of foreign companies has increased the efficiency of Indian
    Companies.
    9. Women are active participants in my purchase decisions.
    10.I believe politicians can play a positive role in our lives.
    11.I enjoy watching movies in a theatre.
    12.If I get a chance I would like to settle abroad.
    13.I always buy branded products.
    14.I frequently go out on weekends.
    15.I prefer to pay by credit card rather than by cash.

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