Instagram: Young demographic

Since the younger audience is not as experienced with ballet, this ad plays on a sibling rivalry
that the audience can relate to.

→→

Come see Cinderella OWN her evil stepsisters in Butler Ballet’s Cinderella! Showing April 19 -
21 ONLY, purchase your tickets HERE❗❗❗
#Siblingrivalry #OWNED #ballet
Twitter: Mixed demographic

This ad plays to a mixed age demographic,

So it mentions the live orchestra that would
Interest more experienced ballet enjoyers,
As well as Butler hashtags for the college
audience.

Looking for a magical evening? Butler Ballet has you covered! Come see Cinderella at Butler
Arts and Events Center April 19-21. Our live music and incredible dancers will leave you
breathless, so get tickets HERE while you still can!
#ButlerBulldogs #Ballet #Cinderella
Facebook: Older Demographic

Since this plays to an older demographic, it is less flashy and focuses on the family friendly
aspect of this show, targeting parents with children.

Bring the whole family to see Butler Ballet’s magical

performance of Cinderella. Featuring a live orchestra,
this beautiful ballet is sure to entertain! Showing April
19-21, tickets for this performance are available here.
Please direct any questions or concerns
to aekhardt@butler.edu.
#ballet #butler #familyfun