Nama: I Nyoman Adhi Predana

NIM: 2315644080

Kelas: 1 B Akuntansi Manajerial

1. Title: [Blacu Bali: Kabinawa sling bag]

2. Introduction: The reason for setting up a business is wanting to do business at a young age and have
additional income. The reason for choosing this product is because sling bags are quite popular in Bali,
therefore I want to make sling bags with Balinese ornaments to make them more attractive in the eyes of
consumers. This product is needed by the public because the shape and quality of the handmade bags
are good, plus images that introduce cool Balinese culture make this product very cool in the eyes of the
public.

3. branding: The Blacu Bali brand means classic bag material because it is different from other bag
materials, the difference lies in the fabric, we use Blacu fabric to add a classic impression to the bag, plus
the image we draw on the bag is an image of Balinese ornaments which adds an impressionclassic on
bags. This product is named so because it adds a classic Balinese impression to a modern sling bag.

4. .Positioning: The target market for this product is men, such as boys, teenage boys and adult men,
because the price of the bag is friendly so everyone can have it without fear of high prices.

5. Differentiation: The strength of this product lies in its durable fabric and image. This product is
different from other products because it uses calico fabric for its material.

6. Promotion/Marketing: for now this product will be promoted online, and accept requests for images
on bags.
7. budgeting: To start this business you need funds of IDR 300,000.00 and the desired profit target at this
time is IDR 500,000.00 because for one 10cm sling bag we charge IDR 60,000.00