X factor/differentiators Mind map - Keyword generation Brand keywords

Brand Onliness Use visual words, words that can be associated with icons and shapes. - Keywords we want to own
List the top keywords that would
best describe the brand.

Product features

Product benefits

Brand voice Brand implementations: Associated words: Notes/other considerations

Where are the logo and the identity system going to be Objects, animals, plants, feelings, movements,
used and implemented? directions, geometric shapes, etc.