THE ESSENTIALS

OF DESIGN

Selly Veronica, ST, MT

Architectural Design Proces
Thursday | September 8, 2022
 CONTENTS
LIST OF
01 SYLLABUS

02 THE DEFINITION OF DESIGN

03 THE PURPOSE OF DESIGN

04 THE PROCESS OF DESIGN

05 DESIGN AND ARCHITECTURE

SYLLABUS
COURSE DESCRIPTION
This course is intended to prepare
student’s critical thinking about the
design process. The student will be
taught design procedures in
architecture with various methods and
approaches.
1. Define the goals of design in architecture
Define various design methods and processes in

OUTCOMES
LEARNING
2.

architecture
3. Identify the data variety that is needed in
architecture
4. Identify the architectural process of the analysis
data
5. Define programming dan ordering in design
6. Identify concepts and approaches in architectural
design
7. Define Multi-disciplines Collaboration to make the
design decision
8. Identify the application of the design process from
the master of architect
 COMPONENTS
ASSESSMENT
Attendance………………………… 5%
Class Participation………………… 15%
Assignment………………………… 40%
Midterm Exam……………………… 15%
Final Exam…………………………… 25%
1. The essentials of Design
2. Architectural thinking and User Perception

TOPICS
3. Architecture Design Method
4. Collecting Data
5. Design Problem Identification
6. Analysis Process: Programming
7. Analysis Process: Ordering
8. Midterm Exam
9. Design Concept and Schematic
10. Architecture Design Approach
11. Multi-disciplines Collaboration in Design
12. Design Decisions
13. The Study of Architecture Masterpiece
14. Architect Master Design Strategic
15. Final Design Transformation
16. Final Exam
 STUDY RULES
● Active and participate in class discussion
● Respect and listen to your lecturer &
classmates
● Raise your hand to speak and introduce
yourself
● Be prepared and on time for class
● Be creative, honest, and coorperative
● Use positive language and have a good
attitude
THE DEFINITION
OF DESIGN
“Design is to Design a Design
to Produce a Design”
—Jhon Heskett (2005)
DESIGN DESIGN
VERB NOUN

? ?

Activity | Process Object | Product

THE PURPOSE
OF DESIGN
 ABOUT DESIGN
EXPERT SAID
Nelson & Stolterman
Page (1966) (2002)
The imaginative jump from present Design is the ability to imagine that
facts to futur possibilities. which does not yet exist, to make it
appear in concrete form as a new,
purposeful addition to the real world.

Simon (1969) Owen (2004)

Everyone designs who devises Design is a profession that is
course of action aimed at changing concerned with the creation of
exixting situations into preferred product, system, communications
ones. and services that statisfy human
needs, improve peoples’s live and do
all of this with respect for the welfare
of natural encironment.
Design is an activity to

DESIGN
produce the result of
creative thinking about
something does not exist
yet to bring it as the
realistict object with the
desired fungtion, form, and
characteristic to support
the quality of life with
consius about its
consequence.
 DESIGN GOALS
ART SCIENCE
Creating Culture Creating Knowledge

DESIGN ENGINEERING
Creating Meaning Creating Solution
THE PROCESS
OF DESIGN
 ART DESIGN
Instinct and Problem and
Natural Opportunity
Idea Idea

Process Process

Product Product
Provoke Thought Has the meaning
and emotion Has to function
ART DESIGN
 Product

Product
Reason & Design
Idea Process
Product

There is no exact answer for

your design product. Product
THE DESIGN
PROCESS
 DESIGN AND
ARCHITECTURE
 DESIGN GOALS
ART SCIENCE
WHERE IS THE
Creating Culture Creating Knowledge
ARCHITECTURE?

ARCHITECTURE

DESIGN
Creating Meaning
+ ENGINEERING
Creating Solution
= Creating
Meaning &
Solution
Design in architecture is not

ARCHITECTURE
DESIGN IN
only to create the physical
form and the tangible factor
but also to give the mean and
place for the human being.

TANGIBLE INTANGIBLE

Scale, History,
Form, Message,
Shape, Mean,
Ornament, Philosophy,
etc. etc.
 DESIGN PROCESS
GENERAL ARCHITECTURE
BLACK-BOX GLASS-BOX

Intuitif Design Analytic Design

REFERENCES
• Brawne, M. (2003). Architectural thought:
The design process and the expectant eye.
Routledge.
• Leupen, B. (1997). Design and analysis. 010
Publishers.
• Neufert, E., & Neufert, P. (2012). Architects'
data. John Wiley & Sons.
• Palmer, M. A. (1981). The architect's guide to
facility programming. Institute.
THANKS

Selly Veronica, ST, MT

Architectural Design Proces
Thursday | September 8, 2022