i‎ t's a digital marekting process,

‎where sending the prmotional E-

‎mails to customers/ subscribers
‎in order to drive the sales, or
‎increase the leads which helpful
‎in Creating a community
‎arround the brand.
‎E- mail Marketing

‎PROSECPTS ‎WHO ARE NOT OUR CUSTOMERS ‎COLLET THE E-MAILS ‎NURTURE / PROVIDING THE INFORMATION ‎MARKETING TECHNIQUES ‎PURCHASE THE PRODUCTS ‎CUSTOMER

‎OFFERS ‎Provide something for freer

‎E- MAILS ‎ he people who purchased our brand

T ‎PRODUCTS OR SERVICES ‎CAN YOU PROVIDE THE FEEDBACK
‎products or services are called the
‎CUSTOMERS ‎Customers
‎CROSS SELLING

‎NURTURING ‎providing the information

‎ g: If you are investing 1 rupee in return

E ‎Techniques
‎E-Mail marketing is Cost-Effective ‎you can earn 40/-
‎Strategies

‎ fter sending mail 2, customer seen my

A ‎ erformed an action (Filling up the form or
P
‎E-Marketing Process can be automated ‎Example ‎I want to send a mail to a customer ‎(Mail 1 ) I had send ‎He didn't opened my e-mail ‎After 2 days ‎MAIL - 2 ‎mail and Opened the mail ‎purchased the product ‎Customer

‎ - Mail marketing makes it easy to

E
‎Personalize content for better response ‎ i hemanth / hello hemanth how are you, it'
h
I‎ MPORTANCE OF E-MAIL ‎rates ‎s been long time

‎MARKETING
‎Open rate

‎ ou Can Easily and Quickly Measure your e-

Y ‎Bounce rate
‎mail marketing efforts
‎Un opened rate

‎Click rate

‎ ign up forms should be easy and with

S
‎You Have to have a form on your website ‎Sign up forms ‎only necessary information ‎You can use POP UP BUTTON

‎Link your form in the SIGNATURE

‎SIGN UP BUTTONS

‎Social Media - Form on your page ‎Facebook ‎ ROVIDE THE LINKS OF YOUR FORMS IN
P
‎THE PAGE (FACEBOOK PAGE)
‎
‎ hat are the different ways
W
‎to collect E-Mails for E-Mail ‎Video Tutorials
‎marketing (ORGANIC &
‎PAID) ‎OFFERING FREEBIEES ‎PDF

‎Check list

‎ ive away for free in exchange of an E-Mail

g
‎LEAD MAGNET ‎address

‎PAID ADS ‎Facebook ads

‎ ou have to define your audience based

Y ‎ emographics - Age group, Interests,
D ‎ his completely depends upon product or
T
‎DEFINE YOUR AUDIENCE ‎upon there characterstics ‎Income levels, Hobbies, buying platforms. ‎services which you are providing or selling

‎ g :1 You want to sell the Products through

E
‎E-Mail Marketing

‎YOUR GOALS/ METRICS ‎QUANTITATIVE ‎JUSTIFY THROUGH NO.S

‎ g: 2 You want to sell 100 products
E
‎through E-Mail Marketing

‎FIND A WAY FOR PEOPLE TO SIGN UP ‎COLLECTING THE E-MAILS

‎sending mails on daiy basis

‎E-Mail Marketing Process
‎E- MAIL CAMPAIGN TYPE ‎FREQUENCY ‎Sending mails on weekly basis

‎Sending mails on Monthly basis

‎FIRE E- MAILS

‎achievements
‎MEASURE RESULTS
‎Failures

‎INFORMATIONAL MAILS ‎digital marketing course ‎Content or blog and I can Send you a mail

I‎ f we are telling something about our

‎service or a product, the sole purpose of
‎generating the revenue this called as
‎ IFFERENT TYPES OF E-
D ‎PROMOTIONAL MAILS ‎ADVERTISMENTS ‎Promotional Mails

‎MAILS
‎ elcome to the DBA MASTERY COURSE,
W
‎WELCOME EMAILS / ON BOARD EMAILS ‎If any one signup our newsletter ‎Hope you will like it

I‎ t is based upon an Important action had ‎ urchase E-mail - Email- Thanks for
P
‎TRANSACTIONAL EMAILS ‎took place in the mail ‎purchasing

‎ he percentage of the people who had

T
‎clicked on your email, out of all the e-
‎CLIKC THROUGH RATE ‎mails which you had send ‎500/10000*100 ‎5%j click through rate

‎ he total percentage of the conversions

T
‎had happened on total no. of mails send
‎conversion - filling up a form, or
I‎ MPORTANT E - MAIL ‎CONVERSION RATE ‎purchasing the product ‎400 / 10000 * 100 ‎4% Conversion rate

‎MARKETING METRICS
‎ he percentage of the e-mails which are
T
‎BOUNCE RATE ‎not delivered to the INBOX ‎75 / 10000 * 100 ‎0.75% Bounce rate

‎ he percentage of subscribers who opened

T
‎OPEN RATE ‎the mail from your subscribers list ‎10 - 2 - 8 - 4 = 4/8 = 0.5% * 100 = 5%

‎MAIL CHIMP

‎ACTIVE CAMPAIGN

‎ - MAIL MARKETING
E ‎CONVERT KIT

‎TOOLS
‎SENDIN BLUE

‎GET RESPONSE