syllabus

Ms. Megha Garg <megha.garg@krmangalam.edu.in>

Fri 2/23/2024 2:24 PM
To:​Mrs. Deepti Bakshi <deepti.bakshi@krmangalam.edu.in>​
SLMC 218A Research Methodology for Business L T P C
Version 1.0 4 0 0 4
Pre-requisites/Exposure
Co-requisites --
Course Objectives

1. To familiarize students with basic of research and the research process.

2. To help students in conducting research work and making research reports.

3. To familiarize students with Statistical packages such as SPSS.

Course Outcomes

On completion of this course, the students will be able to

CO 1: Have an understanding of various kinds of research, objectives of doing research, research process research designs and sampling.
CO 2: Be able to formulate research problem and develop a sufficiently coherent research design.
CO 3: Have basic knowledge on qualitative, quantitative as well as measurement & scaling techniques.
CO 4: Have a basic awareness of data analysis, including descriptive & inferential measures.
CO 5: Be able to write & develop independent thinking for critically analyzing research reports.

Catalogue Description

All Business Management students require the ability to deal with quantitative material, including the collection, collation and analysis of such data. This
course introduces students to the business research methods in business mainly centered on statistical aspects. It also provides them with experience in
designing questionnaires and report writing. In order to effectively carry out statistical analysis, the students are required to have experience of
computing. This course reinforces the experience gained in their Computing for Business course.

Course Content

UNIT I 10 hours
Introduction: Meaning of Research, Objective of research, motivation in research, types of research, research approaches, Significance of research, Research
process and criteria for good research. Problem identification and formulation of research design, Introduction to research design.
UNIT II 10 hours
Data Collection Methods: Collection of primary data, observation method, interview method, collection of data through questionnaire and schedules,
Measurement in research, measurement scales, sources of errors in measurement, Test of sound measurement, Techniques of developing measurement tools,
important scaling techniques, Likert’s scale, Thurstone scale. Questionnaire design, Steps in constructing a questionnaire, Types of questions.

UNIT III 10 hours

Sampling: Sampling decisions, Steps in sample design, criterion of selecting a sampling procedure, characteristics of a good sample design, different types of
sample design, Sample selection methods - Probability and non-probability, how to select a random sample, random sample for an infinite universe, Complex
random sampling design, Systematic sampling, stratified sampling, Sampling error and error in sampling.

UNIT IV 10 hours
Testing of Hypothesis: Basic Concepts, Procedure for Hypothesis testing, Test of Hypothesis, Important parametric tests Test of significance Z and T,
Correlation and regression techniques, Cluster analysis.
Report Writing: Types of research report, significance of report writing, steps in writing report, layout of research report, Examination of the research
procedure, selected applications of marketing research, Identifying market segments, Product research, Advertising research.
Text Book:
1. Kothari C R, Research Methodology (Methods and Techniques) 2nd edition, New age international (P) ltd

Reference Book:
1. Zikmund,Babin,et.al.Business Research Methods,8th edition,Cengage Learning.
2. Chawla Deepak, Research Methodology, 2nd edition,Vikas Publications.
3. Dash Priaranjan, Research Methodology,3rd edition, Vrinda Publication.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:
Components Continuous Assessment Mid Term Attendance End Term
(Quiz/Assignment/ Examination Examination
Presentation/ Extempore
Weightage (%) 20 20 10 50
Relationship between the Course Outcomes (COs) and PROGRAMME Outcomes (POs)
Mapping between COs and POs
Mapped
Course Outcomes (COs) PROGRAMME
Outcomes
 Have an understanding of various kinds of research,
CO1 objectives of doing research, research process research PO1
designs and sampling
Be able to formulate research problem and develop a
CO2 PO7
sufficiently coherent research design.
Have basic knowledge on qualitative, quantitative as well as
CO3 measurement & scaling techniques. PO6
Have a basic awareness of data analysis, including
CO4 PO7
descriptive & inferential measures.
Be able to write & develop independent thinking for
CO5 PO4, PO7
critically analyzing research reports.
SUBSTANTIVE ADVERSARIAL PRODUCTIVE PROFESSIONAL SURROUNDINGS SKILL
AND AND CIVILIAN ETHICS, AND DEVELOPMENT
PROCEDURAL INQUISITORIAL VALUES AND SUSTAINABILITY
INTELLIGENCE JURISPRUDENCE CONDUCT

PO1 PO2 PO3 PO4 PO5 PO6 P

Course Course
Code Title

Conducting
Research 3 2 3 3
SLMC218A
for
Business

1=weakly mapped
2= moderately mapped

Programme and Course Mapping

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