Market research report, Round 5

Real Madrid
Europe Sports G Classic X
Price, € 449 459

E-score
Longevity 5.59 7.46
Design and packaging 6.04 9.30
Production 5.56 5.41
Final score 5.73 7.39

Sales, k units
Late adopters 198 148
Trendy 76.82 25.18
Socially conscious 79.49 204
Enthusiasts 62.18 29.59

Total sales 417 406

Sales by Distribution Channel in Europe, k units

Specialist 159 194
Generalist 123 99.72
Online 135 112

Market share, units, %

Late adopters 4.07 3.03
Trendy 5.77 1.89
Socially conscious 2.46 6.31
Enthusiasts 6.51 3.10

Marketing, k €
Advertising 10,700 7,700
Channel investments 8,400 9,500

Product characteristics
Performance 142 92
Battery life 98 155
Functions
Premium camera x x
Extra memory x x
Premium display x x
Durable screen x x
Security x x
Design Sport Classic

Variable unit cost, € 256 266

Asia Sports G Classic X

Price, € 399 399

E-score
Longevity 5.66 7.52
Design and packaging 4.64 7.84
Production 5.56 5.41
Final score 5.28 6.92

Sales, k units
Price conscious 249 336
Trendy 58.47 28.93
Socially conscious 131 368
Tech-savvy 38.91 68.98

Total sales 478 802

Sales by Distribution Channel in Asia, k units

Specialist 170 348
Generalist 133 209
Online 175 245

Market share, units, %

Price conscious 4.06 5.46
Trendy 5.76 2.85
Socially conscious 3.20 8.99
Tech-savvy 3.49 6.19

Marketing, k €
Advertising 8,600 8,950
Channel investments 9,900 10,500

Product characteristics
Performance 142 92
Battery life 98 155
Functions
Premium camera x x
Extra memory x x
Premium display x x
Durable screen x x
Security x x
Design Sport Classic

Variable unit cost, € 256 266

Awareness, intentions and sales

Real Madrid
Europe Sports G Classic X
Awareness
Late adopters 992 733
Trendy 386 114
Socially conscious 386 982
Enthusiasts 309 136
Intentions
Late adopters 227 168
Trendy 88.66 28.52
Socially conscious 90.11 228
Enthusiasts 70.23 33.00

Sales
Late adopters 198 148
Trendy 76.82 25.18
Socially conscious 79.49 204
Enthusiasts 62.18 29.59

Asia Sports G Classic X

Awareness
Price conscious 1,230 1,694
Trendy 286 135
Socially conscious 635 1,828
Tech-savvy 192 325

Intentions
Price conscious 284 381
Trendy 67.04 32.76
Socially conscious 149 415
Tech-savvy 44.26 77.60

Sales
Price conscious 249 336
Trendy 58.47 28.93
Socially conscious 131 368
Tech-savvy 38.91 68.98

Repairs
Real Madrid Red
Europe
Margin, % 42 30
Sales, k units 147 91.71
Total revenue, k € 8,858 5,067
Total costs, k € 6,238 3,897
Gross profit, k € 2,620 1,169
Asia
Margin, % 40 35
Sales, k units 64.89 33.39
Total revenue, k € 2,743 1,361
Total costs, k € 1,960 1,008
Gross profit, k € 784 353
Income Statement, Europe, k €
Real Madrid Red

Products sales 877,811 220,681

Repairs sales 8,858 5,067
Total sales 886,669 225,747

Variable costs
Product 1 106,858 17,702
Product 2 107,869 62,309
Product 3 69,768 22,074
Product 4 57,781 0
Product 5 83,498 0
Product 6 55,638 0
Repairs 6,238 3,897
Recycling 64,090 2,703

Total variable costs 551,741 108,685

Gross profit 334,928 117,062

Fixed costs
Administration 25,016 11,416
Advertising 52,050 23,200
Channel investments 65,200 16,500
Marketing research 1,100 1,100

Total fixed costs 143,366 52,216

Operating profit 191,562 64,846

Income Statement, Asia, k €

Real Madrid Red

Products sales 1,129,594 271,934

Repairs sales 2,743 1,361
Total sales 1,132,338 273,295

Variable costs
Product 1 122,481 27,583
Product 2 212,939 26,861
Product 3 84,923 86,329
Product 4 52,136 0
Product 5 145,894 0
Product 6 77,348 0
Repairs 1,960 1,008
Recycling 92,377 3,817

Total variable costs 790,057 145,598

Gross profit 342,281 127,697

Fixed costs
Administration 23,203 11,951
Advertising 52,750 20,200
Channel investments 66,200 14,500
Marketing research 1,100 1,100

Total fixed costs 143,253 47,751

Operating profit 199,028 79,946

Income statement, Total, k €

Real Madrid Red

Products sales 2,007,405 492,615

Repairs sales 11,601 6,428
Total sales 2,019,006 499,043

Variable costs
Products 1,177,133 242,857
Repairs 8,197 4,906
Recycling 156,467 6,520
Total variable costs 1,341,798 254,283

Gross profit 677,209 244,759

Fixed costs
Administration 74,719 28,868
Production line costs 15,000 7,500
Advertising 104,800 43,400
Channel investments 131,400 31,000
Repairability & software support 11,900 11,900
Investment in repair quality 7,000 3,000
R&D 170,000 25,000
Marketing research 2,200 2,200
Recycling 0 2,500

Total fixed costs 517,019 155,368

Operating profit before depreciation 160,190 89,391

Operating profit after depreciation 160,190 89,391

Financing income and expenses

Interest income 2,382 1,399
Interest expenses 0 0
Profit before taxes 162,572 90,790
Direct income taxes 47,146 25,083
Profit for the round 115,426 65,707

Balance sheet, k €
Real Madrid Red

Assets
Current assets
Receivables
Accounts receivable 362,448 68,419
Cash and cash equivalents 138,724 97,278
Total Receivables 501,172 165,697
Total assets 501,172 165,697

Liabilities and shareholders' equity

Equity
Share capital 80,000 80,000
Retained earnings 188,033 -4,296
Profit 115,426 65,707
Total equity 383,459 141,411
Liabilities
Loans 0 0
Accounts payable 117,713 24,286
Total liabilities 117,713 24,286
Total liabilities and equity 501,172 165,697

Ratios
Real Madrid Red

Gross profit, % 33.54 49.05

Return on sales, % 7.93 17.91
Net profit margin, % 5.72 13.17
Sales forecasting error, % 122 1,301
Share price, € 278 79.96
Cumulative earnings, k € 303,459 61,411
ESG score 5.55 4.46

Technology indices
Real Madrid Red

New round
Performance 206 176
Battery life 206 179
Last round
Performance 179 172
Battery life 179 171

Projections
 Real Madrid Red
Projected net income 679,093 1,502,615

Sustainability
Real Madrid Red
ESG report, Europe

Environmental (E)
Longevity 5.97 4.73
Design and packaging 7.07 3.61
Production 5.47 4.05
Final score 6.17 4.13

Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 3.18
Final score 5.19 4.39

Governance (G)
Data collection 5 5
Final score 5 5

ESG report, Asia

Environmental (E)
Longevity 6.31 5.36
Design and packaging 6.06 4.38
Production 5.46 4.02
Final score 5.94 4.59

Social (S)
Labor regulations and employee rights adherence 5 5
Company, employee and union relations 5 5
Management position quotas 5.58 3.18
Final score 5.19 4.39

Governance (G)
Data collection 5 5
Final score 5 5

Corporate

Suppliers selected
Hexacomm Industries - -
Electronic Incorporation - X
Micro Technologies - X
Dallas Instruments X -
Recycling programs
In-house recycling - X
Third party recycling - -
Buy one, we recycle one X -

Corporate policies
Labor regulations and employee rights adherence X X
Company, employee and union relations X X
Management position quotas X -
Personal data management Collect with compliance Collect with compliance
Sustainability certification Silver No certification
 Red
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
449 549 499 520 595

3.65 5.37 7.46 5.35 4.41

5.13 6.04 9.30 5.13 2.14
5.50 5.47 5.40 5.47 4.16
4.76 5.63 7.39 5.32 3.57

107 69.13 99.14 63.69 22.04

67.79 67.20 23.63 63.06 34.70
50.81 34.22 162 38.12 5.56
51.64 43.42 25.23 41.59 14.72

278 214 310 206 77.02

114 87.94 152 87.05 28.38

73.25 52.67 72.52 50.59 19.97
90.93 73.36 85.63 68.82 28.67

2.21 1.42 2.04 1.31 0.45

5.09 5.05 1.78 4.74 2.61
1.57 1.06 5.02 1.18 0.17
5.41 4.55 2.64 4.36 1.54

7,400 8,600 8,250 9,400 8,100

12,500 12,000 11,000 11,800 6,000

145 159 88 160 150

100 90 160 89 75

x x x x x
x x x x x
x x x x x
x x x x
x x x x x
Avant garde Sport Classic Avant garde Avant garde

251 270 269 269 230

Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform
420 520 449 465 495
 3.66 5.44 7.52 5.42 4.47
3.76 4.64 7.84 3.76 1.68
5.49 5.47 5.40 5.47 4.15
4.30 5.18 6.92 4.88 3.43

152 53.01 175 110 47.81

56.08 54.80 27.17 57.87 36.96
71.97 56.62 280 64.10 11.61
57.59 28.63 59.96 55.45 23.64

338 193 542 287 120

135 84.45 256 120 43.70

81.97 38.67 130 67.38 27.67
121 69.95 156 99.32 48.64

2.48 0.86 2.84 1.78 0.78

5.53 5.40 2.68 5.70 3.64
1.76 1.38 6.84 1.57 0.28
5.17 2.57 5.38 4.98 2.12

6,500 11,400 8,600 8,700 8,040

12,200 10,600 11,700 11,300 4,000

145 159 88 160 150

100 90 160 89 75

x x x x x
x x x x x
x x x x x
x x x x
x x x x x
Avant garde Sport Classic Avant garde Avant garde

251 270 269 269 230

Red
Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform

527 334 488 317 110

323 335 109 314 158
228 156 808 172 26.97
249 220 118 207 69.32
 119 76.76 111 70.51 25.64
74.93 74.50 26.38 69.98 40.99
55.53 38.25 182 42.58 6.72
56.27 48.62 28.29 46.54 17.94

107 69.13 99.14 63.69 22.04

67.79 67.20 23.63 63.06 34.70
50.81 34.22 162 38.12 5.56
51.64 43.42 25.23 41.59 14.72

Artists Plus Sports G-Pro Classic X-Pro Artists Plus Pro Perform

751 263 851 546 241

254 284 130 273 164
337 285 1,409 320 57.48
270 146 298 265 108

170 60.17 194 122 58.95

62.29 61.45 30.18 65.45 46.50
79.88 64.00 317 72.24 15.06
63.68 32.23 68.40 62.87 31.52

152 53.01 175 110 47.81

56.08 54.80 27.17 57.87 36.96
71.97 56.62 280 64.10 11.61
57.59 28.63 59.96 55.45 23.64

Blue Team Rocket Red Bull Marketing

32 25 30
222 238 201
12,470 12,654 11,108
9,447 10,123 8,545
3,023 2,531 2,563

28.00 25 30
132 130 105
5,087 4,896 4,105
3,974 3,917 3,158
1,113 979 947
Blue Team Rocket Red Bull Marketing

1,122,929 775,805 1,288,776

12,470 12,654 11,108
1,135,400 788,459 1,299,884

235,515 62,950 230,453

219,700 116,832 146,057
39,357 152,134 256,303
37,424 80,927 0
116,621 0 69,805
0 0 250,313
9,447 10,123 8,545
19,194 61,512 25,592

677,257 484,477 987,068

458,142 303,981 312,817

20,951 16,886 20,951

162,500 91,000 54,500
144,500 187,000 47,000
1,100 1,100 1,100

329,051 295,986 123,551

129,091 7,996 189,266

Blue Team Rocket Red Bull Marketing

1,184,940 962,469 1,361,693

5,087 4,896 4,105
1,190,026 967,365 1,365,797

434,862 136,308 281,448

0 144,424 114,786
60,462 204,510 330,126
49,265 91,007 0
143,866 0 55,497
0 0 208,457
3,974 3,917 3,158
20,419 85,841 25,501

712,847 666,007 1,018,973

 477,179 301,358 346,825

16,897 16,897 20,050

149,500 142,200 37,500
134,000 220,000 48,000
1,100 1,100 1,100

301,497 380,197 106,650

175,682 -78,839 240,175

Blue Team Rocket Red Bull Marketing

2,307,869 1,738,274 2,650,469

17,557 17,550 15,213
2,325,426 1,755,824 2,665,682

1,337,071 989,091 1,943,245

13,421 14,040 11,702
39,613 147,353 51,093
1,390,104 1,150,484 2,006,040

935,321 605,339 659,641

64,348 48,783 67,501

12,500 5,000 12,500
312,000 233,200 92,000
278,500 407,000 95,000
11,900 11,900 11,900
5,000 5,000 7,000
200,000 40,000 60,000
2,200 2,200 2,200
2,500 0 2,500

888,948 753,083 350,601

46,374 -147,744 309,041

46,374 -147,744 309,041

8,786 4 888
0 14,154 1,371
55,160 -161,893 308,557
15,996 0 74,480
 39,164 -161,893 234,077

Blue Team Rocket Red Bull Marketing

320,537 241,427 368,121

470,426 200 88,553
790,964 241,627 456,673
790,964 241,627 456,673

80,000 80,000 80,000

538,093 11,654 -51,728
39,164 -161,893 234,077
657,256 -70,239 262,349

0 212,957 0
133,707 98,909 194,324
133,707 311,866 194,324
790,964 241,627 456,673

Blue Team Rocket Red Bull Marketing

40.22 34.48 24.75

1.99 -8.41 11.59
1.68 -9.22 8.78
119 158 94.31
310 159 224
577,256 -150,239 182,349
5.84 5.07 5.84

Blue Team Rocket Red Bull Marketing

219 184 180

217 185 179

196 173 157

195 175 156
Blue Team Rocket Red Bull Marketing
538,577 303,636 391,285

Blue Team Rocket Red Bull Marketing

6.78 5.14 6.53

8.17 2.69 8.57
5.32 5.91 5.55
6.75 4.58 6.88

5 5 5
5 5 5
5.58 5.58 5.58
5.19 5.19 5.19

5 5 5
5 5 5

6.89 5.02 6.73

7.84 5.37 7.29
5.29 5.89 5.52
6.67 5.43 6.52

5 5 5
5 5 5
5.58 5.58 5.58
5.19 5.19 5.19

5 5 5
5 5 5

- - -
- - -
- - -
X X X
 X - X
- - -
- X -

X X X
X X X
X X X
Collect with compliance Collect with compliance Collect with compliance
Silver Bronze Silver
 Blue
Settle Connect X Classico 5.0 Sporty 5.0 ClassicoET ClassicoTD ClassicoSC
445 545 349 379 649 649 499

4.43 5.82 6.62 6.62 7.46 6.05 7.46

3.04 6.30 9.30 6.04 9.30 9.30 9.30
4.04 3.99 5.41 5.41 5.11 5.07 5.08
3.83 5.37 7.11 6.02 7.29 6.81 7.28

165 45.44 484 520 22.89 25.49 117

53.80 16.82 39.46 107 29.12 39.86 34.80
19.96 25.01 448 205 65.68 51.66 262
32.73 11.77 50.45 102 28.96 22.47 41.22

272 99.05 1,022 933 147 139 455

76.03 37.50 426 333 84.11 68.52 246

92.33 28.69 293 294 26.30 28.60 97.58
103 32.87 302 307 36.24 42.36 111

3.39 0.93 9.95 10.67 0.47 0.52 2.40

4.04 1.26 2.96 8.01 2.19 2.99 2.61
0.62 0.77 13.85 6.33 2.03 1.60 8.12
3.43 1.23 5.29 10.74 3.03 2.35 4.32

8,040 7,060 33,000 46,500 23,000 33,000 27,000

5,500 5,000 30,000 45,000 19,000 28,000 22,500

150 110 130 130 140 174 120

82 120 120 120 136 110 158

x x x x x x x
x x x x x x x
x x x x
x x x x x x x
x x x x x x
Sport Classic Classic Sport Classic Classic Classic

229 223 231 235 268 268 256

Settle Connect X Classico 5.0 ClassicoET ClassicoTD ClassicoSC

495 399 339 649 649 499
 4.49 5.90 6.70 7.52 6.13 7.52
2.56 5.76 7.84 7.84 7.84 7.84
4.03 3.98 5.40 5.10 5.07 5.07
3.70 5.22 6.65 6.82 6.34 6.81

50.41 239 1,078 17.64 18.81 124

35.56 27.08 59.41 39.11 50.49 39.28
15.96 79.07 626 94.04 62.79 311
15.16 42.00 124 74.49 51.52 86.60

117 387 1,887 225 184 561

38.87 123 654 141 99.96 303

29.36 116 562 34.48 28.33 119
48.86 149 671 49.61 55.31 139

0.82 3.89 17.53 0.29 0.31 2.02

3.50 2.67 5.86 3.86 4.98 3.87
0.39 1.93 15.28 2.30 1.53 7.60
1.36 3.77 11.12 6.69 4.62 7.77

5,040 7,120 70,000 25,000 25,000 29,500

4,500 6,000 61,000 21,000 22,000 30,000

150 110 130 140 174 120

82 120 120 136 110 158

x x x x x x
x x x x x x
x x x x
x x x x x x
x x x x x
Sport Classic Classic Classic Classic Classic

229 223 231 268 268 256

Blue
Settle Connect X Classico 5.0 Sporty 5.0 ClassicoET ClassicoTD ClassicoSC

823 223 2,653 2,927 115 130 585

234 74.86 210 634 158 255 187
96.47 121 2,489 1,071 341 272 1,539
146 50.73 255 569 165 122 214
 193 53.78 497 516 25.76 26.70 125
64.36 20.16 40.91 107 32.02 41.63 37.13
24.84 30.43 464 202 68.26 54.36 270
41.30 14.41 52.45 101 29.59 23.68 42.11

165 45.44 484 520 22.89 25.49 117

53.80 16.82 39.46 107 29.12 39.86 34.80
19.96 25.01 448 205 65.68 51.66 262
32.73 11.77 50.45 102 28.96 22.47 41.22

Settle Connect X Classico 5.0 ClassicoET ClassicoTD ClassicoSC

247 1,196 6,132 89.77 95.74 626

150 130 373 216 311 217
74.93 392 3,932 517 345 1,936
68.20 193 688 426 269 449

61.46 283 1,019 19.60 20.00 130

44.58 32.50 56.76 43.18 53.05 40.89
20.57 98.07 609 99.11 67.98 317
20.17 53.41 123 76.65 56.11 87.08

50.41 239 1,078 17.64 18.81 124

35.56 27.08 59.41 39.11 50.49 39.28
15.96 79.07 626 94.04 62.79 311
15.16 42.00 124 74.49 51.52 86.60
 Team Rocket Red Bull Marketing
Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneEAPhoneABPhoneE
485 449 379 535 329 389 339

3.37 5.65 5.37 5.24 6.69 3.65 7.46

5.47 2.21 2.21 2.21 9.30 6.04 9.30
5.71 5.76 6.17 5.69 5.65 5.59 5.28
4.85 4.54 4.59 4.38 7.21 5.09 7.34

108 249 461 99.93 491 319 468

58.78 131 119 123 24.25 99.08 17.38
61.08 55.99 70.99 32.21 385 78.65 427
28.64 55.59 49.11 52.78 32.24 68.77 28.88

257 492 701 308 932 566 940

98.42 157 186 120 364 185 389

73.16 157 251 79.71 278 176 268
85.29 178 263 109 290 204 283

2.23 5.12 9.48 2.05 10.08 6.56 9.60

4.41 9.83 8.97 9.26 1.82 7.44 1.31
1.89 1.73 2.20 1.00 11.91 2.43 13.21
3.00 5.82 5.15 5.53 3.38 7.20 3.03

25,500 22,500 26,000 17,000 9,000 16,000 10,500

55,000 45,000 40,000 47,000 9,000 11,000 7,000

140 125 110 150 110 138 103

90 100 90 83 121 100 156

x x x x x x
x x x x x
x x x x x x
x x x x x
x x x
Classic Sport Sport Sport Classic Sport Classic

245 238 217 263 247 258 273

Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneEAPhoneABPhoneE

435 399 329 485 329 389 339
 3.38 5.72 5.44 5.31 6.77 3.66 7.52
7.84 4.64 4.64 4.64 7.84 4.64 7.84
5.71 5.76 6.17 5.68 5.64 5.58 5.28
5.64 5.37 5.42 5.21 6.75 4.63 6.88

240 339 652 124 709 249 727

58.99 74.59 60.02 83.90 21.08 62.00 19.38
177 162 203 97.64 359 103 418
80.45 32.42 27.18 40.99 49.31 30.76 46.93

556 608 942 347 1,138 445 1,211

231 191 255 138 370 145 405

142 178 295 80.64 355 125 370
183 239 391 128 413 174 436

3.91 5.51 10.62 2.02 11.53 4.05 11.82

5.81 7.35 5.92 8.27 2.08 6.11 1.91
4.31 3.96 4.95 2.38 8.78 2.52 10.21
7.22 2.91 2.44 3.68 4.43 2.76 4.21

50,000 34,000 20,700 37,500 7,500 8,000 6,500

60,000 55,000 40,000 65,000 7,000 10,000 9,000

140 125 110 150 110 138 103

90 100 90 83 121 100 156

x x x x x x
x x x x x
x x x x x x
x x x x x
x x x
Classic Sport Sport Sport Classic Sport Classic

245 238 217 263 247 258 273

Team Rocket Red Bull Marketing

Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneEAPhoneABPhoneE

584 1,339 2,520 516 2,429 1,612 2,318

345 713 627 656 109 563 76.79
332 293 371 173 1,829 366 2,134
146 301 248 276 147 381 128
 105 245 459 99.37 559 359 547
57.62 131 121 122 27.81 111 20.37
59.51 56.43 73.21 31.01 445 88.78 499
27.90 56.24 51.00 50.43 37.44 77.71 33.76

108 249 461 99.93 491 319 468

58.78 131 119 123 24.25 99.08 17.38
61.08 55.99 70.99 32.21 385 78.65 427
28.64 55.59 49.11 52.78 32.24 68.77 28.88

Nothing Pro+ Nothing UNothing Nothing Pro Max APhoneEAPhoneABPhoneE

1,283 1,854 3,435 672 3,514 1,238 3,597

417 428 306 510 93.84 310 84.95
1,056 949 1,171 575 1,764 492 1,963
481 168 129 234 226 154 214

227 320 639 116 834 283 831

56.07 71.68 58.94 78.73 25.08 70.70 22.33
167 161 205 92.16 430 118 489
76.53 33.05 27.90 38.93 59.68 35.33 55.51

240 339 652 124 709 249 727

58.99 74.59 60.02 83.90 21.08 62.00 19.38
177 162 203 97.64 359 103 418
80.45 32.42 27.18 40.99 49.31 30.76 46.93
BPhoneE CPhoneECPhoneA
499 330

5.46 7.46
6.04 9.30
5.62 5.66
5.70 7.47

103 482
54.13 25.30
52.29 417
43.09 36.92

252 962

102 393
68.00 277
82.61 291

2.11 9.91
4.07 1.90
1.62 12.91
4.51 3.87

8,000 11,000
10,000 10,000

90 95
142 134

x x
x
x x
x
x x
Sport Classic

277 260

BPhoneE CPhoneECPhoneA
499 379
 5.46 7.52
4.64 7.84
5.61 5.66
5.24 7.00

53.81 403
38.50 24.93
85.02 317
23.37 55.89

201 801

91.92 312
43.98 220
64.80 268

0.88 6.55
3.80 2.46
2.08 7.75
2.10 5.02

8,500 7,000
10,000 12,000

90 95
142 134

x x
x
x x
x
x x
Sport Classic

277 260

BPhoneE CPhoneECPhoneA

504 2,396
252 116
240 2,090
206 170
 117 547
61.50 28.75
59.24 472
48.80 41.81

103 482
54.13 25.30
52.29 417
43.09 36.92

BPhoneE CPhoneECPhoneA

268 1,979
193 124
414 1,508
117 280

61.22 450
43.91 27.74
97.33 356
26.84 62.60

53.81 403
38.50 24.93
85.02 317
23.37 55.89