Speaking

T2 dl xong script, nếu mà xong script + nxet xong thì meet 10h-11h
T3 meet 2h chiều

- Chairman: Trang (1) + (3) + (7) + (8)

- Marketing: Linh (2)
- R&D: Hà Anh (viết invitation) (6)
- Operation: Khang (4) + (5)
- HR: Ngân (+viết report) + fill vào những chỗ cần nói

Your government is deregulating the air travel industry. You are considering the feasibility
of launching a new airline, operating routes from your city to London, New York and
Australia. Hold a meeting to discuss your possible strategy.

1. What should your main objective be in this venture?(Trang)

 To develop a specialized niche in the market? – hàng không giá rẻ

2. What sort of image would you want to create for your airline? Choose one or two of
the following. (Linh)
 Safe and dependable: k huỷ chuyến, thuê + mua máy bay đời mới & bảo trì
thường xuyên + chính sách bảo vệ khách hàng (đảm bảo hành lý không thất lạc)
 Affordable price: rẻ hơn VNA + k tệ như Vietjet

3. How many classes of travel should you offer?(Trang)

 Premium economy class
 Economy class

4. Which of these services should you offer in each class? (Khang)

- Những cái offer giống nhau (Khang – chữ vàng)
- Những cái không offer cho cả 2 (reason: costly – chữ xanh biển) (Ngân)
- Những cái chỉ offer cho Premium (Khang – chữ xanh lá)
Premium Economy
 Food served on … Plastic Plastic
 Four-course meals Classic Classic airlines
airlines meal meal
 Steel cutlery (not plastic) Steel plastic Plastic
 More leg-room
 More space for hand-luggage
 Complimentary drinks
 On-board duty-free sales
 A newspaper to read
 A sweet to suck at take-off
 Videos of the latest film releases
 A relaxation audio tape for nervous flyers
 Short waiting times between check-in and take-off
 Chauffeur-driven limousine to take travelers to and
from the airport
 Massages and manicures
5. Should you allow passengers to smoke? (Khang)
- No allow (rules)

6. You would like to give travelers a taste of your national identity when traveling.
How could you do this? (Hà Anh)
 Name – signature flower of VN
 Cabin crew in national dress? Yes – signature, áo dài
 Include national dishes in the menu? (What?) – No (Ngân)
 phản đối: Dịp đặc biệt (Quốc khánh + Tết) (Hà Anh)
 Play local music as passengers board and disembark? – No, copyright cost
 Feature your national identity in the decor? - No, costly

7. What name would you give your airline? Lotus Airline

(Trang) 1 tên vớ vẩn
(Ngân) 1 tên vớ vẩn
(Linh) Lotus Airline
(Trang) chốt

8. What would your main problems be in this venture? How could you solve them?
(Trang) nêu problem
(Hà Anh) suggest: không huỷ chuyến
(Khang) suggest: mua máy bay đời mới + bảo trì thường xuyên
(Linh) suggest: chính sách bảo vệ
(Trang) chốt

- Problem: hãng hàng k giá rẻ  competitor: Vietjet

- k huỷ chuyến, thuê + mua máy bay đời mới & bảo trì thường xuyên + chính sách
bảo vệ khách hàng (đảm bảo hành lý không thất lạc) (mention lại briefly)