80% consumers are excited to shop during the

ongoing festive season

Consumers are looking forward to shop across the following categories:

Apparel and fashion

53% Home appliances
& electronics
47%
Work from home
products
37% Home furniture
34%

Miscellaneous
26% Holidays
22%
Beauty, Wellness
& Personal Care
17% Mobile phones
15%

Jewellery
9% Automobiles
9%
Preferred shopping type: Purpose behind shopping:

18%

32% 94% For personal use

Shopping
Type 50%

23%
Both

Budget for this festive season

21% 26% 24% 23% 5%

Upto 5,000 15,000 30,000 to Above
5,000 to 15,000 to 30,000 1,00,000 1,00,000
15% Last year 24% Last year 26% Last year 23% Last year 12% Last year

Consumers are planning to purchase from the following channels:

e
s on
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in

op dal
nl

Sh tan
O

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l
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lM
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cia

75%
So

*
TV

66%
37%
76%
21% 2%
41%
71% 3%

Last year *Shopping websites & apps **Shopping channels on TV

Preferred mode of payment:

CREDIT CARDS DEBIT CARDS MOBILE WALLETS

67%
55% Last year
37%
28% Last year
37%
5% Last year

CASH UPI NET BANKING

28%
9% Last year
21% 14%
3% Last year

Factors influncing purchase decision

#1 Product Features
#1 Online & Social Media
#2 Discounts
#2 T.V. Ads
#3 Customer Experience
#3 Newspapers
#4 Cashback Offers
#4 Hoardings
#5
#5 Radio
#6 Loyalty Points

through the M.A.I. Measure, Act & Improve® framework.

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