1

Copra Analysis

1) How many males and female respondents have been surveyed in Karnataka?
Analysis: male users 1) santoor soap :35.7 %
2) Lifebuoy soap: 37.5%
3) Lux soap: 50.6%
Female users 1) santoor soap :76.6 %
2) Lifebuoy soap: 37.5%
3) Lux soap: 70.5%

2) Age of the respondent surveyors who more frequently use the product?
Analysis: users aged more than 18 and below 30
1) santoor soap :76.6 %
2) Lifebuoy soap: 37.5%
3) Lux soap: 50.6%

3) What kind of soap product brand using currently?

Analysis: users aged more than 18 and below 30
1) santoor soap :78.2%
2) Lifebuoy soap: 59.5%
3) Lux soap: 59.6%

4) How the products are used frequently by the consumer analysis?

Analysis: users who use the soap on daily basis
1) santoor soap :76.6 %
2) Lifebuoy soap: 37.5%
3) Lux soap: 50.6%

5) How did you know about the product?

Analysis: users who said through advertisement
1) santoor soap :50.0 %
2) Lifebuoy soap: 55.5%
3) Lux soap: 66.7%
2

6) How does the soap product make your skin after use?
Analysis: users who use the soap on daily basis
1) santoor soap :50.6 % says it makes face smooth.
2) Lifebuoy soap: 45.5% says it makes face clear.
3) Lux soap: 60.5% says it makes extra dry removes all oil
from the face.

7) After using the soap product does it fulfil your needs?

Analysis: users who were happy and said it fulfils the needs
1) santoor soap :45.5 %
2) Lifebuoy soap: 44.7%
3) Lux soap: 50.6%

8) Are you satisfied with the soap brand?

Analysis: users who were satisfied using the product.
1) santoor soap :50.5 %
2) Lifebuoy soap: 75.7%
3) Lux soap: 60.6%

9) Are you aware of the ingredients present in the soap brand?

Analysis: users who said that they were aware about the ingredients
1) santoor soap :75.0 %
2) Lifebuoy soap: 45.6%
3) Lux soap: 50.4%

10) Have you ever faced the violation of consumer rights in the soap product?
Analysis: users who never faced any violation from the product
1) santoor soap :100 %
2) Lifebuoy soap: 100%
3) Lux soap: 100%
3

11) Are you aware of the consumer rights while using the soap product?
Analysis: users who said yes that they are aware of the rights
1) santoor soap :90.6 %
2) Lifebuoy soap: 50.6%
3) Lux soap: 80.0%

SUGGESTIONS:

santoor soap - product most of the consumers have said that the price of the product should
be less and they should give some offer then only it will attract the users to buy it and use it,
they also said they should do some effective advertisement for male customers. They also
said they should come up with different fragrance, and product availability should be there in
every store. Even in remote areas and local villages.

Lux soap – most the customer wants the packing to be ecofriendly which can easily
decompose and does not become a threat to society and animals, they also suggested for the
price reduction because the price is high poor people cannot buy it, and also it is not available
in local stores, effective advertisement on the price and quality of the product

SUMMARY:

Analysis provides valuable insights into consumer preferences regarding soap product,
brands need to focus on effective advertisement, with more variety of fragrance added,
company should come up with budget friendly product and also premium and show the
difference of both the product in terms of ingredients etc., future product development should
be changed according to the consumer priority and consumption.

This report serves as a guide for industries to make informed decisions about the product
development marketing strategies and consumer satisfaction in dynamic market.

CONCLUSION:

Each brand offers unique strength and caters to different consumer preferences lux is a
product with different flavours like jasmine, orchid, almond oil, and in santoor it contains
sandalwood fragrances, and in lifeboy it contains more antiviral qualities, all the product has
effective marketing effective distribution and advertisement but ultimately choice between
this brand depends upon the consumer on his own priority