Republic of the Philippines

North Eastern Mindanao State University

formerly Surigao del Sur State University
LIANGA CAMPUS
Lianga, Surigao del Sur 8307
Website: www.sdssu.edu.ph

COLLEGE OF BUSINESS AND MANAGEMENT

NEW NORMAL SYLLABUS IN

iEng1 (BUSINESS COMMUNICATION)
Second Semester, A.Y. 2023 – 2024

PHILOSOPHY
NEMSU believes that higher education is an instrument for the improvement of life through democratized access to quality education in the
development of a well-rounded person.

VISION
A transformative leading University in Asia and the Pacific.

MISSION
SDSSU shall provide competency-based higher education through transformative instruction, relevant research, sustainable extension and
production responsive to local, regional and global trends.

CORE VALUES
Competence
A combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to enhance SDSSU
employee and student performance and ultimately result in organizational success.

Accountability

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 1

 Responsibility for own actions, decisions and commitment to accomplish work in an ethical, efficient, cost-effective and transparent
manner manifesting the value of sound stewardship in the wise use of resources for common good.

Responsiveness
A prompt action, consistent communication, quality information, and a focus on providing a superior experience to stakeholders.

Excellence
The quality spectrum at exceptional levels demonstrated by learning outcomes and the development of shared culture of quality
consistent with the vision, mission and goals of University.

Service
Dedication for a continuous improvement of services, stakeholder’s relationships and partnership which stresses interdependence and
collaboration for a sustainable success of clients and their communities in helping build a just, peaceful, stable and progressive Filipino
nation.

GOALS
These are the specific goals in the four (4)-fold functions of the University:

KRA 1. Instruction
Develop highly competent, globally-competitive and morally upright graduates.

KRA 2. Research
Produce research for the advancement of knowledge, new technology and innovative approaches for competitive endeavors.

KRA 3. Extension
Empower the rural poor to improve their lives through transfer of technologies and knowledge.

KRA 4. Production
Sustain University operations through viable and profitable income generating projects.

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 2

THE SDSSU FLEXIBLE LEARNING APPROACH

Learners with no Connectivity or

Situation Learners with Connectivity Assessment Tool
Internet Connection
Modified Classes will be conducted using the following: Bring Home Test or
Offline Method shall be used:
General  Use of E-book, the link will be provided by the Examinations, Chapter
 Video teaching
Community Instructor/Professor exercise in each module,
 Guided learning using prepared
Quarantine  Internet materials, the link will be provided by the Guided test using social
learning module
(MGCQ) Instructor/Professor media platforms
 Employing procedure exercises
 By e-mail
or homework, and lesson guide
 Subscribe online Program – on-line
 Employing case studies and
subjects/courses, the link will be provided by the
practice exercises as
Instructor/Professor
homework
 Lecture Streaming Method by Facebook
 Using blended learning
 Webinar via messenger or Zoom cloud
 Using social media platform besides Facebook
Styles stated above w/ the observance
 Guided learning by faculty prepared learning
of social distancing, class grouping w/
module
20 students shall be observed, class
 Using blended learning w/ limit face to face
grouping will be scheduled (by group)
contact & with the integration of on-line learning
strategy
In face-to-face learning model, the following shall be Bring home test
observed: Segregation of learners by year level /homework/guided learning
 Social distancing for social distancing can also be approach
 Class grouping w/ 20 students shall be observed instituted
 Class grouping will be scheduled (by group)
The on-line learning for blended learning shall be used. The Professors/Instructors are Oral examination using FB or
Using the following strategy: mandated submit their Learning Zoom Cloud
 Using Facebook (FB) Modules to their Chair/Program
 Use of e-book w/ link Coordinator for quality assurance.

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 3

  Internet Materials w/ link Further, the learning module shall
 Subscribe on-line learning lesson be examined for purposes of quality
Employing Webinar assurance by the Campus
Using social media platform besides FB Instructional Materials Team. Chapter Bring Home Test

GOALS OF THE COLLEGE

The College of Business and Management is committed to:

1. Deliver relevant interactive and experimental business education with academic standards by academically qualifies faculty.
2. Continually involve research activities which enhance the quality of instruction and contribute to the literature of business.
3. Provide linkages and opportunities for the involvement of the faculty and students with business community.
4. Develop a sense of social citizenship, ethical behavior and respect for diversity.
5. Develop among students a pioneering spirit to establish trends in their respective fields and to contribute right solutions and activities
which enhance the economic vitality of the region and country.

PROGRAM INTENDED LEARNING OUTCOMES

Common to the Business and Management discipline
A graduate of a business or management degree should be able to:
1. Perform the basic functions of management such as planning, organizing, staffing, directing and controlling.
2. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production, and
operations management, information technology, and strategic management) and employ these concepts in various business situations.
3. Select the proper decision-making tools to critically, analytically and creatively solve problems and drive results.
4. Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
5. Apply information and communication technology (ICT) skills as required by the business environment.
6. Work effectively with other stakeholders and manage conflict in the workplace.
7. Plan and implement business related activities.
8. Demonstrate corporate citizenship and social responsibility.
9. Exercise high personal moral and ethical standards.

Specific to Bachelor of Science in Hospitality Management the program

The minimum standards for the Bachelor of Science in Hospitality Management program are expressed in the following minimum set of learning
outcomes:
1. Produce food products and services complying with enterprise standards

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 4

 2. Apply management skills in F and B service and operations
3. Perform and provide full guest cycle services for front office
4. Perform and maintain various housekeeping services for guest and facility operations
5. Plan and implement a risk a management program to provide a safe and secure workplace
6. Provide food ad beverage service and manage the operation seamlessly based on industry standards

.
COURSE INTENDED LEARNING OUTCOMES:

Knowledge
1. Define business and communication;
2. Understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and self-expressive, in written,
visual, and oral communication;
3. Explain how communication is important to business;
4. Determine appropriate terms, expressions, and images;
5. Determine the different types of language registers;
6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills; and
7. Explain the importance of specifying audience and purpose and to select appropriate communication choices.

Skills
1. Deliver an effective oral business presentation;
2. Develop the ability to research and write a documented paper and/or to give an oral presentation;
3. Compose and revise accurate business documents using computer technology;
4. Communicate via electronic mail, Internet, and other technologies;

5. write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values
1. Identify ethical, legal, cultural, and global issues affecting business communication;
2. Appreciate the differences of the varieties of spoken and written language;
3. Adopt awareness of audience and context in presenting ideas; and

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 5

 4. Appreciate the impact of communication on society and the world.

COURSE NAME : Business Communication

COURSE CODE : iENg1
COURSE UNIT : 3 units

PRE-REQUISITE/CO-REQUISITES: None

CONTACT HOURS : 3 hours every week for 18 weeks or 54 hours in a semester

TERMS : 2nd Semester, A.Y. 2021-2022

COURSE DESCRIPTION : Business Communication is about the process of sharing information between people within and outside a
company. It is the application of business communication principles through creation of effective business documents and oral presentations. This
includes study and application of team communication and use of technology to facilitate the communication process.

DETAILED COURSE SYLLABUS MATRIX

TEACHING AND LEARNING REFERENCES ASSESSMENT TOOLS
ACTIVITIES
Flexible Flexible
TIME INTENDED TOPICS Learning Learning
ALLOTMENT LEARNING Approaches to Approaches Online Not Online For Learners For
OUTCOMES Learners with to Learners with Learners
Connectivity without Connectivity without
Connectivity Connectivity

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 6

 know the Course Virtual Printed Website of the Course Oral Recitation Oral
overview of Overview Lecture- Handout University Syllabus using Zoom or recitation
the Discussion Google Meet through
course/subject VMGO & Student mobile
Week 1 Quality Policy Handbook
memorize and phone call
explain the University
VMGO & Policies and
University Classroom
Quality Policy Guidelines
understand
the University
policies and
classroom
guidelines
(requirements
and grading
system)
Understand Laying Preassessmen Pre-learning Business Collaborative Tasks/
the Communicatio t on Language tasks or Communication Guffey, M. E. Activity via activities
importance of n and activities and Note (2011). Google and quizzes
becoming an Foundations; Communicatio discussion of Geektonight.coEssentials of Classroom in the
effective Facing n the lessons in m.pdf Business interactive
business Today’s the Module Communicatio Individualized module
communicator Communicatio How to Write n. Pasig City: Quiz via Google
in today’s n Challenges Grammar/ Effective Cengage Classroom Oral
Virtual lecture Mechanics Business recitation
Weeks 2-6 changing and class Learning Asia Oral Recitation through
workplace. The Writing Check-up English_ The Pte. Ltd.
discussion Essential Toolkit using FB or mobile
Explain how Process; (using Zoom Zoom App
culture affects Writing for for Composing Dayagbil, F. phone call
Cloud or
communicatio Business Google Meet Document for Powerful T., Abao, E. L. Assignment via
n and Audiences Revision Letters, E-Mails & Bacus, Google
App) and More, for R. C. (2016).
describe Classroom
methods for Improving Today's Critical reading

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 7

 improving Writing Business Needs and writing for
cross-cultural Techniques (Better Business the senior high
communicatio Brainstorming Writing English) school.
n. Revising and Improvement ( PDFDrive ).pdf Lorimar
Identify Proofreading Exercises Publishing,
specific Business Grammar/ Business- Inc.
techniques Messages Mechanics Communication-
that improve Check-up Composing for-Success- Macabuhay, C.
effective the First Draft 1581535813.pdf H. (2010) .
communicatio Effective
n among Document for business
diverse Revision Revising Paper_21.pdf letters and
workplace Sentences communication
audiences. Business 3 rd edition.
Appreciate Communication National
the Writing Semester I Bookstore
importance of Improvement notes.pdf
analyzing the Exercises Tiongson, M.
task and A. &
profiling the Business_Com Rodriguez, M.
audience for Composing munication.pdf C. (2016).
business the First Draft Reading and
messages. Writing Skills.
Explain the Rex Book
need for Revising Store, Inc.
inclusive Sentences
language, Singh M. K.
plain (2015).
expression, Business
and familiar Communicatio
words. n. Anmol
Contrast Publication
formal and PVT. LTD.

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 8

 informal
methods of
researching
data and
generating
ideas for
messages.
Emphasize
important
ideas and
deemphasize
unimportant
ones.
Describe
effective
techniques for
proofreading
routine and
complex
documents.
Revise
messages to
achieve
concise
wording by
eliminating
wordy
prepositional
phrases, long
lead-ins,
outdated
expressions,
and needless

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 9

 adverbs.
Analyze the E-mail and Virtual Preassessme Business Individualized Multi-modal
characteristics Memorandum Lecture- nt/activity and CommunicationGuffey, M. E. written work Invitation
of and writing s Discussion Discussion of Note (2011). using Google Making
process for (using Zoom the lessons in Geektonight.co
Essentials of Classroom
successful e- App) the Module m.pdf Business
Weeks 7-10 mail Communicatio Multi-modal
Brainstorming Writing How to Write n. Pasig City: Invitation Tasks/
messages and activities and
memos. Improvement Effective Cengage Making
Exercise; Business (Collaborative quizzes in
Explain and Learning Asia the
demonstrate a Writing Message English_ The Pte. Ltd. Activity) using
Openers Essential Toolkit Google interactive
writing plan for Improvement module
memos and e- Exercise; for Composing Classroom
Developing Powerful Dayagbil, F.
mail Message the Essay writing Oral
Openers Letters, E-Mails T., Abao, E. L.
messages. Memorandum and More, for & Bacus, via Google Recitation
Write e-mail Classroom through
messages and Developing Writing Today's R. C. (2016). mobile
memos that the Improvement Business Needs Critical reading Assignment via phone call
respond and Routine Memorandum Cases; (Better Business and writing for Google
make Letters and Writing Information English) the senior high Classroom
requests. Goodwill Request: ( PDFDrive ).pdf school.
Improvement Lorimar
Write letters Messages Cases; Resumé- Business-
requesting Information Scanning at Communication- Publishing,
information Patagonia Inc.
Request: for-Success-
and action Resumé- 1581535813.pdf Macabuhay, C.
Write letters Favor
Scanning at Request: H. (2010) .
responding to Patagonia
customer Inviting a Effective
orders Persuasive Favor Speaker Paper_21.pdf business
Write letters of Messages Request: letters and
Persuasive Business
recommendati Inviting a Memorandum Communication communication
on Speaker 3 rd edition.
Semester I National
Write notes.pdf
Persuasive Bookstore

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 10

 persuasive Memorandum Request
messages Refusal:
within Negative Business_Com
organizations Messages 1.Lease munication.pdf
Request Payments
Implement Refusal:
special cannot be
techniques in 1.Lease Applied to
writing online Payments Purchase
sales cannot be 2. Saying No
messages Applied to to Under 21
Discuss Purchase Crowd on
methods for Carvival
applying the 2. Saying No
indirect to Under 21 Cruises
pattern to bad- Crowd on
news Carvival
messages, Cruises Presenting
including Bad News in
buffering the Other
opening, Presenting Cultures
presenting the Bad News in
reasons, Other Cultures
cushioning the Evaluating
bad news, and Informal Headlines
closing Reports and Titles
Evaluating
pleasantly Headlines and
Identify Titles
situations in Information
which the Report:
direct pattern Describing
is appropriate Information
Report: your Job
for breaking
bad news Describing

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 11

 Follow your Job
guidelines for
developing Trash or
informal Treasure:
Proposals and Assessing
reports, Formal
including Reports Trash or the Quality of
defining the Treasure: Web
project, Assessing the Documents
gathering Quality of Web
data, using an Documents
appropriate
writing style,
composing
effective
headings, and
being
objective.
Identify and
explain the
parts of
informal and
formal
proposals
Discuss how
to generate
primary data
from surveys,
interviews,
observation,
and
experimentati
on
MIDTERM EXAMINATION

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 12

 Specify Communicatin Virtual lecture Preassessme Business Mock Job Tasks/
procedures for g in Person, and class nt/activity and Communication
Guffey, M. E. Interview activities and
Weeks promoting by Telephone, discussion on Discussion of Note (2011). Activity via quizzes in
11-14 positive and in effective the lessons in Geektonight.co
Essentials of Zoom App (with the
workplace Meeting communicatio the Module m.pdf Business Rubric) interactive
relations n and oral Communicatio module
through presentations How to Write n. Pasig City: Individualized
conversation. in the Effective Cengage short quiz using
Identify ways workplace Business Learning Asia Google
to polish your English_ The Pte. Ltd. Classroom
professional Essential Toolkit
for Composing Assignment via
telephone Google
skills, Powerful
Letters, E-Mails Classroom
including
traditional Critiquing a and More, for
phones and Speech Today's
cell phones. Making Oral Business Needs
Presentations Critiquing a Preparing an (Better Business
Explain the Speech
major Oral English)
elements in Preparing an Presentation ( PDFDrive ).pdf
organizing the Oral from an
Article Business-
content of a Presentation Communication-
presentation, from an Article for-Success-
including the 1581535813.pdf
introduction,
body and
conclusion.
Explain Paper_21.pdf
effective Business
techniques for Draft Communication
adapting oral The Job Draft Documents; Semester I
presentations Search, Résumé and

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 13

 to cross- Résumés, Documents; Letter of notes.pdf
cultural and Job Résumé and Application
audiences Application Letter of
Prepare for Letters Application Business_Com
employment munication.pdf
by identifying
your interests,
evaluating
your assets,
recognizing
the changing
nature of jobs, Videotaping
choosing a an Interview
career path, Employment Videotaping
and studying Interviewing an Interview Polishing
traditional and and Follow- Interview
electronic job Up Messages Polishing Skills with a
search Interview Skills Virtual
techniques with a Virtual Interview
Be prepared Interview
to answer
favorite
interview
questions and
know how to
close an
interview
Write Follow-
up letters and
other
employment
messages

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 14

 Apply relevant Ethics in Preassessme Business Individualized Tasks/
Weeks knowledge of Business nt/activity and Communication Guffey, M. E. Quiz via activities and
15-18 ethical Communicatio Discussion of Note (2011). Google quizzes in
frameworks n the lessons in Geektonight.co Essentials of Classroom the
when the Module m.pdf Business interactive
communicatin Communicatio module
g in business How to Write n. Pasig City:
Effective Final project:
or Cengage
professional Business Learning Asia
contexts English_ The Pte. Ltd.
Examine the Essential Toolkit Portfolio/
influence of for Composing Dayagbil, F. Compilation of
culture on Powerful T., Abao, E. L. revised and
ethical Letters, E-Mails & Bacus, final formal
behavior and and More, for R. C. (2016). letters
apply Today's Critical reading
universal and Business Needs and writing for
relative (Better Business the senior high
principles and English) school.
standards of ( PDFDrive ).pdf Lorimar
ethical Business- Publishing,
behavior in Communication- Inc.
intercultural Business for-Success-
business Report 1581535813.pdf Macabuhay, C.
contexts Writing: H. (2010) .
Based on the Tourism Effective
data collected Industry business
on the Hong Analysis Paper_21.pdf letters and
Kong tourism Business communication
industry, Communication 3 rd edition.
prepare a 15- Persuasive Semester I National
page business Memo Report Bookstore

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 15

 report. Writing: Who notes.pdf
Read the to Hire
notes on each
of the Ethical Business_Com
applicants and Decision munication.pdf
write a two- Making:
page memo Communicatio
report. n Strategies
Read the case for EasyFix
background
carefully and Minutes
record the Writing
group’s
decision.
Tape the
discussion
during a
meeting and
transcribe it
before writing
the minutes.
FINAL EXAMINATION

GRADING SYSTEM:
Non-Laboratory Subject
Class Standing…………………………………………… 40%
 Quizzes……………………………………20%

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 16

  Oral Graded Recitation………………….10%
 Assignment………………………………. 5%
 Attendance……………………………….. 5%
Examinations………………………………..…….……….40%
Requirements……………………………….………….….20%
TOTAL 100%
REFERENCES :

1. Markovic, M. R. (2018). The importance of communication in business management. Belgrade, Serbia

2. Ahmed, A. (2018) ‘Types of workplace diversity’, Bizfluent [Online]. Available at https://bizfluent.com/ facts-5618840-types-workplace-diversity.html (Accessed
10 July 2019).

3. Quain, S. (2018) ‘Examples of verbal communication in the workplace’, Chron [Online]. Available at https://smallbusiness.chron.com/ examples-verbal-
communication-workplace-10936.html (Accessed 10 July 2019).

4.Murray, R. (2017) ‘Communication among different generations’ [Online]. Available at https://robert-murray.com/ communication-among-different-
generations/ (Accessed 10 July 2019).

5. Morrissy-Swan, T. (2018) ‘What your handshake says about you’, The Telegraph [Online]. Available at https://www.telegraph.co.uk/ men/the-filter/handshake-
says/ (Accessed 10 July 2019).

Date Prepared: January 24, 2024

Date Effective: January 29, 2024

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 17

Prepared by: Reviewed and checked by:

SELWYN I. MARTIZANO VILMA G. PANDI, MPA

Course Instructor Program Coordinator, BSBA-BE
Date: _________________ Date: ______________________

Recommending Approval: Content noted:

BERNARDITA G. QUEVEDO, Ph.D. EVELYN T. BAGOOD, Ed.D.

Assistant Campus Director, SDSSU-Lianga Director, Curriculum Development
Date: ____________________ Date: ____________________

Approved by:

ERMILUX L. MATILDO, DBA, DM- HRM

Dean, College of Business and Management
Date: ________________________

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 18

iENG 1 Business Communication ( Academic Year 2021-2022) QR-ACADDBM-007E/REV002/08.01.2020/ Page 19