Additional Resources domestika.

org

A course by Ana Marin

BISSU
EXAMPLE
Here, I’m sharing the presentation with the Bissu example you saw. It’ll serve
as a guide for presenting your findings regarding the conversations or
sentiments generated by your campaigns.
Additional Resources - Ana Marin domestika.org

Qualitative Reports
Additional Resources - Ana Marin domestika.org

Conversation Volume

Tot a l nu mb er
Top mentions
Sept 19 (19) of ment i ons :
XX

Top mentions
Oct 01 (9)

T h e s t r on ges t c on v er s a t i on s r ega r d i n g t h e c a mp a i gn l a un c h
o c c ur r ed o n [ d a t e] wi t h X men t i o n s a n d o n [ d a t e] wi t h X men t i o n s .

3
Additional Resources - Ana Marin domestika.org

Sentiments

Other
# comments were analyzed.
Highlight that XX% of conversations
involved questions
Negative comments are associated with
about the product
negative experiences with the brand.
Few comments reflected a negative
reaction Any other highlights
to the concept.
Additional Resources - Ana Marin domestika.org

People talk about the type of communication There are few negative comments regarding
and the representation of their reality various topics. One reflects a negative attitude
in the campaign. toward the brand and the other one is a niche
opinion that triggered a debate on the channel.
Additional Resources - Ana Marin domestika.org

Content
on Our Channels
The average person displayed an accepting
attitude toward the campaign.
Additional Resources - Ana Marin domestika.org

Content
by Influencers

Product reviews Technical quality of the video

Additional Resources - Ana Marin domestika.org

About the brand Excitement Consideration

Purchase

Comments
The conversation revolving around the
product is positive. Users congratulate the
brand for innovatively communicating its
technology, some demonstrate excitement
when they see what the product can achieve,
some demonstrate consideration or interest
in acquiring it, and some even looked into
where to buy it.
Additional Resources - Ana Marin domestika.org

About the brand Excitement Consideration

Purchase

Other Brands
AT&T and Spotify had the same reactions

on Facebook.
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