Additional Resources domestika.

org

A Course by Ana Marin

REPORT
TO FILL OUT
I’m sharing with you the blank sample report I showed you in the course.
Use it as a guide but adapt it to your brand, save older versions, and present
information through comparisons. What are the topics and formats you've
used most over the course of the previous months? Which ones have been
most successful? What do they have in common? What can you say about
the messages? Remember to separate the ones that were motivated by
payment and the ones that were organic. However, generating reports and
understanding statistics is a different job referred to as “Analyst” or “Data
Scientist,” and it requires specific abilities such as those acquired by clerks.
Consider whether this is something you like, and if so, keep learning because
these are the highest-paid jobs in the industry.
Additional Resources - Ana Marin domestika.org

Monthly Report

Brand Name
Additional Resources - Ana Marin domestika.org

To see an
overview To zoom in
by country
What will you find of the region

in this report?
The objective
of this report
is...
Audience Content
analysis analysis
Additional Resources - Ana Marin domestika.org

Regional Overview

Average number of Total number of posts: 0000

Total number of fans: 0000
interactions per post : 0000 (+/) Av. number of posts:
(+/-)
(+/-) 0000 (+/-)

Total Reach: 0000 (+/-) Learning 1.

Total Impressions: 0000 (+/-) learning 2.
Video Views: 0000 (+/-) Learning 3.
Additional Resources - Ana Marin domestika.org

Efficiency of
Promoted Posts
This is from Socialbakers.
It's very useful if you have guidelines.
Additional Resources - Ana Marin domestika.org

Regional Summary
Total number
of fans: xx xx xx xx
Total number
xx of posts
Avr. int. per post Total reach Impressions

Engagement rate

xxxx xx xx Comment/Finding 1
Comment/Finding 2
Interactions Video views
Comment/Finding 3

Sentiment

! " #
xx% xx% xx% xx% xx% xx% xx%
Additional Resources - Ana Marin domestika.org

Summary of Region - Comments/Findings

Best post of the month

Highest number Highest number

Best overall results
of shares of clicks
Topic / Pillar / Objective / Type of content Topic / Pillar / Objective / Type of content Topic / Pillar / Objective / Type of content
Total number of interactions Total number of interactions Total number of interactions
Reactions Reactions Reactions
Comments Comments Comments
Shares Shares Shares
Views Views Views
Clicks Clicks Clicks
Engagement rate (for the post's reach) Was Engagement rate (for the post's reach) Was Engagement rate (for the post's reach) Was
there a trend? there a trend? there a trend?
Additional Resources - Ana Marin domestika.org

Summary of Region - Comments/Findings

Best videos

Highest number Highest number

Highest avg. completion
of interactions of views
Topic / Pillar / Objective / Type of content Topic / Pillar / Objective / Type of content Topic / Pillar / Objective / Type of content
Total number of interactions Total number of interactions Total number of interactions
Reactions Reactions Reactions
Comments Comments Comments
Shares Shares Shares
Views Views Views
Clicks Clicks Clicks
Engagement rate (for the post's reach) Was Engagement rate (for the post's reach) Was Engagement rate (for the post's reach) Was
there a trend? there a trend? there a trend?
Additional Resources - Ana Marin domestika.org

Why

What
Produces Positive
Conversations?
Additional Resources - Ana Marin domestika.org

Audience by City & Conversation Channels

People Cities

Wordcloud

Comments/Findings
Additional Resources - Ana Marin domestika.org

Positive Findings Negative Findings

Learnings and
Recommendations
domestika.org