Republic of the Philippines

Bulacan State University

City of Malolos, Bulacan
Office of the Dean of Instruction

COURSE SYLLABUS

COLLEGE: SARMIENTO CAMPUS, CBA DEPARTMENT: CBA

COURSE CODE: BAMM 323 B COURSE TITLE: DISTRIBUTION
FACULTY: ANSENCIA D. BRAVO MANAGEMENT
CLASS SCHEDULE: TBA
CONSULTATION HOURS: TBA,

COURSE DESCRIPTION:

The course aim is to provide students of Marketing Management with strong

foundation for understanding all the main components of Distribution Management. It will
be useful resource for the market environment in the 2I st century upcoming practicing
professionals in industry,training,and consultancy. They are expected to manage
multiple channels and to coordinate sales and distribution functions, in order to achieve
the goals and objectives of the organization.

LEARNING OUTCOMES (LO):

ATTRIBUTES OF IDEAL
GRADUATE (AIG)
Highly competent
LEARNING OUTCOMES (LO)
LO1: To develop the understanding the role of
distribution management in the marketing mix.
LO2: To explain how distribution channels add
value to the marketing mix
LO3: To examine the distribution channels
strategy

LO4: To choose which channel system are

Ethical professional
expected to deliver
LO5: To evaluate the benefits,limitations,and
different channel alternatives and how they meet
the customer needs when the channel system
needs modification.

LO6: Demonstrate the best practices in

Service-oriented
Contribute to country’s
sustainable growth and
development
distribution channel system in wholesaling and
retailing operations.
LO7: To expose the individual in ways of
managing channel conflict through modern
technologies,research updates and business
analytic system.

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FINAL COURSE OUTPUT:
Documentary/PORTFOLIO: The students must create an accurate study on
companies using different channel system in distributing their goods and services
local and international setting.

Final Presentation Time: Minimum of I0 to I5 minutes of presentation

a. Full trailer of Documentary

b. About the study:
1. The company’s background
2. Application of the distribution channels
3. Importance of distribution channel system

c. Documentary presentation
d. Concluding Statement

RUBRIC FOR ASSESSMENT:

CATEGORY 4 3 2 1

Relevance of Describes Describes Recognizes and Identifies and

the Output to behaviors in a behaviors in a describes how a explains
the Topic (20%) system as system as system’s reasons why
unrelated to any related only to organization specific
part of the specific parts of creates its behaviors result
system. the system or behaviors over from the
individual time. organization of a
events. system.

Content (20%) Students create Students create Students create The

an original, an accurate an accurate documentary is
accurate and documentary documentary not accurate and
interesting that adequately but it does not not an
documentary covers the topic cover the topic appropriate
that adequately in an the issue in an length.
covers the topic appropriate appropriate
in an length of time. length of time.
appropriate
length of time.

Fair Use (20%) The The Most of the The

documentary documentary documentary is documentary
follows fair use follows fair use the original work does not follow
for all audio and for most audio of the group fair use
images that are and images that members, but practices. Text,
included. All text are included. All some material is audio and/or
is the original text is the used without images are used
work of the original work or permission or in without
group members is used with violation of permission
or is used with permission. copyright. and/or in
permission. There are some violation of
minor issues copyright.
with copyright

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 and fair use.

Collaboration Almost always Usually listens Often listens to, Rarely listens to,
with Peers listens to, to, shares with, shares with, and shares with, and
(20%) shares with, and and supports supports the supports the
supports the the efforts of efforts of others efforts of others
efforts of others others in the in the group but in the group.
in the group. group. Does not sometimes is Often is not a
Tries to keep cause problems not a good team good team
people working in the group. member. member.
well together.

Technical Tone, voice, Tone, voice, Tone, voice, Tone, voice,

Production graphics, and graphics, and graphics, and graphics, and
(20%) visual images visual images visual images visual images
convey interest frequently frequently rarely convey
and enthusiasm. convey interest convey interest interest or
The and enthusiasm. or enthusiasm. enthusiasm. The
presentation is The Most of the presentation is
clear and loud presentation is presentation is unclear and/or
enough to be clear and loud clear and loud not loud enough
heard. enough to be enough to be to be heard.
Composition heard. heard. Composition
and technical Composition Composition and technical
production and technical and technical production
enhance the production production absent or
topic. usually enhance sometimes distract from the
the topic. distract from the topic.
topic.

OTHER REQUIREMENTS AND ASSESSMENTS:

Active Class Participation--This requirement covers a couple of things. First,

there is your contribution during class. Class attendance is thus necessary.
However, to do well you must do more than just attend. Second, you are
expected to show up having read the assignment for the day and ready to talk
about it.

Oral Report—this is your moment to shine in class. Read, summarize, outline

and prepare a power-point presentation of assigned topic report. Avoid too wordy
in visual presentations; just a bullet form key words with corresponding
illustrations; provide pictures, or short video clips, graphs or charts whenever
available for enhancement. Discuss as if you are teaching in your usual class.
Time management should be observed; time is limited to 30 - 45 minute-
presentation and 15-minute forum per individual report.

Note: All course requirements must be satisfactorily completed in order to pass

the course. More than 3 excused or unexcused absences reduce your final grade
by 0.25. More than 5 is an incomplete grade, and more than 8 is automatic failure
of the course. Please observe also punctuality (3-times of being late equal 1
absence).

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GRADING SYSTEM:

Long Test/Chapter Test/Quizzes 20%

Midterm and Final Examination 30%
Oral Recitation 15%
Class Participation, Attendance, Behavior 15%
Activities and Project (reporting or_______) 20%
Total 100%

Final Grade = Midterm Grade + Tentative Final Grade Period ÷ 2

1.0 1.25 1.5 1.75 2.0 2.25 2.5 2.75 3.0 5.0
74 and
97-100 94-96 91-93 88-90 85-87 82-84 79-81 76-78 75 below

LEARNING EPISODES

Learning
Topics Week Learning Activities
Outcomes
 University Vision,
Mission, Student right,  Discussion
Duties and  Checking of COR
LO1, LO2 Week 1
Responsibilities.  Participative
 Course Orientation and Discussions
Introductory Lecture
 Participative
L01, L02,  Self-Awareness and
Week 1 Discussion and
L03 Regulation
Illustration
 Inter active
lecturing
 Distribution
L01, L02,  Participative
Management and Week 2
L03 Discussions and
Marketing Mix
Illustration
 Seat Work
 Personal Vision
L01, L02,
 Marketing Channels Week 2 and Mission
L03
 Recitation
LO4, LO5,  Channel Institutions--  Class Discussion
Week 3
LO6, LO7 Retailing  Seat Works
 Recitation
LO4, LO5,  Channel Institutions---  Written Quiz
Week 3
LO6, LO7 Wholesaling  Midterm
Examination
 Participative
LO4, LO5,  Designing Channel Discussions and
Week 4
LO6, LO7 Systems Illustration

LO4, LO5,  Channel Management Week 4  Participative

LO6, LO7 Discussions and
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 Illustration
 Interactive
Lecturing
 Assigned Seat
work
LO4, LO5,  Channel Information
Week 5  Participative
LO6, LO7 Systems
Discussion
 Written Quiz
 Market Logistics and  Interactive
LO4, LO5,
Supply Chain Week 5 Lecturing
LO6, LO7
Management  Oral Recitation
International Sales and  Interactive
LO4, LO5,
Distribution Week 6 Lecturing
LO6, LO7
Management  Oral Recitation
 Interactive
LO4, LO5,  Project Management :
Week 6 Lecturing
LO6, LO7 Initiating and Planning
 Oral Recitation
 Interactive
LO4, LO5,
 Project Implementation Week 7 Lecturing
LO6, LO7
 Oral Recitation
 Project Evaluation and  Discussion and
L05,LO6,LO7 Week 7
Closure Evaluation
 Finals Week 8

REFERENCES:
Krishna K Havaldar,Vasant M Cavale ,Sales and Distribution Management,
McGraw-Hill International Edition, 20I0

David w. Cravens, Nigel F. Piercy, strategic Marketing, Ninth Edition 20I0

McGraw-Hill International Edition.
Principles of Marketing, Roberto G. Medina, Ph.D.

CLASSROOM POLICIES
I. All students must attend classes promptly and regularly.
Only students enrolled in the course are allowed to attend the sessions, sit-ins
may be allowed depending on the instructor’s approval. A student shall be
marked tardy 15 minutes after the set time and absent after 20 minutes of the
scheduled time, unless the instructor have prior notice of his/her absence or
tardiness. Lastly, unless the subject instructor concerned gave prior notice, the
students may leave their assigned room 15 minutes after the start of the
scheduled time. (see F. Attendance, BulSU Student Handbook)

2. Students must be in the prescribed uniform for the day. ( Monday, Tuesday
and Thursday in university uniform, W- washday sleeveless, shorts, rip
jeans are not allowed, and F- organization shirt day only English Org Shirt
is allowed). Furthermore, male students must sport a haircut that does not
exceed the collar line and does not cover the ears. Wearing of earrings for the
male is prohibited and for female students excessive jewelries’ and make-up as
well. (see Responsibility, BulSU Student Handbook)

3. During written examinations, class presentations, laboratory activities and term

examinations the students must be in the prescribed uniform or the instructor
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may refuse to give the student the written or practical activities. Students must
refrain from talking to their seatmates, answering phone calls and text messages
and listening to music through their earphones while taking the written exam or
laboratory activities. No students can use the restroom/lavatory unless necessary
during the examination.

4. During classroom discussions, the student must refrain from making too much
noise, the use of electronic gadgets like cellphones, laptops, tablets are not
allowed and are encouraged to observe courtesy and cooperation, listen
attentively and participate actively in all class activities.

5. Students are not allowed to stay earlier than 15 minutes and later than 15
minutes before and after their class schedule.

6. For unavailable circumstances such as sickness or death of an immediate

family, a medical certificate authorized by a physician or an excuse letter
with photocopy of parents’ identification card should be passed on the day of
return to school, hence, students who are absent will not be given special long
tests or experiments. However, major exams (Midterm and Finals) will be given
only to those who were able to present valid excuse slip signed by their parents,
guardians, and/or physicians.

7. Always maintain the cleanliness and orderliness of the laboratory and observe
proper handling of equipment, tools and chemicals used in the experiments.
.
Prepared by:

ANSENCIA D. BRAVO, MPG

Instructor I

Noted by:

JOFFREY CAMPOS, DPA

Department Head

Approved by:

DR. ROMEO DC. INASORIA

Dean, Sarmiento Campus

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Declaration

I have read and understood the above syllabus in full and in participating in this course I agree to the above rules. I
have a clear understanding of the policies and my responsibilities, and I have discussed everything unclear to me with
the instructor.

I will adhere to the academic integrity and policy and I will treat my fellow students and my teacher with due respect.

I understand that this syllabus can be modified or overruled by announcements of the instructor in class or on any
social media site at any time

_________________________________ ___________________
_____________

Printed name Signature Date

Student’s Copy

-----------------------------------------------------------------------------------------------------------------------------------------------
-----------

Declaration

I have read and understood the above syllabus in full and in participating in this course I agree to the above rules. I
have a clear understanding of the policies and my responsibilities, and I have discussed everything unclear to me with
the instructor.

I will adhere to the academic integrity and policy and I will treat my fellow students and my teacher with due respect.

I understand that this syllabus can be modified or overruled by announcements of the instructor in class or on any
social media site at any time

_________________________________ ___________________
_____________

Printed name Signature Date

Instructor's Copy

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