3/22/24, 9:13 AM What is Concept Testing?

Definition, Methods, Types & Examples

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In this post, we will talk about the bene ts and different methods of concept testing. You will also learn how
to decide which method will be best suited for your research (https://www.questionpro.com/blog/what-is-
research/). We will then summarize with real-world examples how concept testing was vital in helping
companies launch their products successfully.

https://www.questionpro.com/blog/what-is-concept-testing/#:~:text=Concept testing is defined as,critical decisions before the launch. 1/8

3/22/24, 9:13 AM What is Concept Testing? Definition, Methods, Types & Examples

Bene ts of concept testing Assessments

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(https://www.questionpro.com/blog/category/survey-
I always assume that every new feature or product idea I come up with will succeed. However, that’s seldom software/assessments/)

the case. Only customers can determine whether an idea will succeed, or will it crash and burn. That is why it’s
vital to test your ideas and concepts before launching to your customers. The insights gathered using concept Audience
(https://www.questionpro.com/blog/category/audience/)
testing will help you launch effective and successful products.

Using concept testing, you can also get in-depth insights into different aspects of your idea. You can ask
questions about a speci c feature, look and feel, pricing, and more. Thus you can assure the validity of every
detail before launching the product.

Organizations and businesses use surveys to carry out concept testing making it a simple proposition for
brands of all sizes to utilize. In the following section, we will discuss the different methods of concept testing.

Concept Testing Methods

Over the years, researchers have designed and applied many different concept testing methods. These
methods are categorized based on how the concepts are displayed. Each of these methods is suitable for
different types of research. Concept testing is easily achieved with the help of a research platform
(https://www.questionpro.com/research-suite/). Here are the four primary methods of concept testing:

1. Comparison testing

2. Monadic testing

3. Sequential monadic testing

4. Proto-monadic testing

1. Comparison Testing

In comparison testing, two or more concepts are presented to the respondents. The respondents compare
these concepts by using rating or ranking questions or merely asking to select the best concept displayed.

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